A consistent user experience is of paramount importance if users are expected to pick up software and be able to use it quickly. When programmed to match system design and layout, as well as use standard components, it is easier for a new user to understand how the application will likely work without the need for one of those weighty user manuals. The graphical user interfaces for most popular operating systems have been very carefully designed so that applications written for them will feel natural. The user should inherently recognize the design language and know how to accomplish most of the main tasks right away. Carefully designed platforms such as macOS or Windows 10 provide a toolkit that ensures applications built using it will be immediately familiar to users. This includes peripheral items such as how you choose a file to open, what should happen if you copy and paste a complex file type, and how the application should respond if an item is dragged onto its window. Very few of these features are available to, or correctly utilized by, web-based or command-line applications.

An additional consideration for professional application producers would be assistive technologies. GUIs built using the platform standard toolkits work with provided (or complementary) accessibility enhancers such as screen readers or braille devices. Both web pages and text-based applications typically have to work much harder to support these technologies. Remember that each platform your web page or hybrid application will load on could have very different standard behaviors for assistive technologies. Building a graphical application using the tools of your target platform typically benefits your users, whether they use the interface you designed directly or through accessibility options.