Social media investigative themes

As an option, you can also click on Themes to create investigative themes that consist of an attribute or list of attributes on which you want to break down an entered topic, as shown in the following screenshot:

Selecting themes

Example: We can use theme attributes in our project, which include availability, loyalty, quality, and service. You add themes in the same way as you add topics. Each theme applies to all of your entered topics. In topics, you can enter as many themes as you want although again you must add each theme individually. You can also click on Themes to add theme keywords and, optionally, context keyword, and exclude keywords that apply to that theme (just like your topics). Theme keywords must also be in Arabic, Chinese, English, French, German, Italian, Portuguese, Russian, or Spanish. Take a look at the following screenshot:

Theme attributes
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