Newer to IBM Watson are the built-in Social Media capabilities. Now, you can discover insights based upon data gathered by IBM Watson from key words and hashtags you choose. This data can be from Twitter, forums, reviews, Facebook pages, video descriptions, comments, blogs, and other news sources. Exploring and analyzing social media trends is now a fundamental task using IBM Watson.

Clicking on Social Media presents the Create a new social media project dialog (shown as follows) that steps you through the process of creating a real, IBM Watson-based, social media (SM) project:

Once you have typed a name for your (SM) project, you can click Next to go to the page shown in the following screenshot, where you can define the details for your project: