- iWork for Mac OS X Cookbook
- Table of Contents
- iWork for Mac OS X Cookbook
- Credits
- Foreword
- About the Author
- Acknowledgement
- About the Reviewers
- www.PacktPub.com
- Preface
- 1. Lateral Thinking
- 2. Working with Text
- Introduction
- Changing font (typeface) using toolbar, menus, or Font Panel—when to use which
- Blank paragraphs versus spaces after paragraphs
- Fitting more text on a page than it can hold
- Using tabs to stop text sticking to the edges of a colored background
- Creating smudged highlights for text
- Creating drop caps with the Custom Image bullets
- 3. Working Across Platforms and Applications
- Introduction
- Dragging a Word file onto the Pages icon to open it
- Opening the Excel documents in Numbers, editing them, and exporting them back into Excel
- Keynote and PowerPoint—working together
- Using screenshots and PNG files—shortcuts, options, and tricks
- Fitting files of other formats into iWork documents
- Making JPEG images from iWork documents
- Making a good PDF from an iWork document, and CMYK PDFs for professional printing
- Dragging and dropping files from one application to another
- 4. Where to Find Shortcuts and How to Remember Them
- 5. Working with Photos: Tips and Tricks
- Introduction
- Placing, cropping, editing, moving, and resizing photos
- Masking photos, and the magnifying glass trick
- Masking versus Image Fill—when Image Fill is easier than Masking
- Background images—setting a photo as the background and finding suitable photos
- Removing and changing the background in photos with Instant Alpha
- Using "patches" to improve photos
- Making cutouts with edited masks
- 6. Graphic Design—Working with Clip Art and Making Your Own
- Introduction
- Making symbols from Character Palette into clip art—where to find clip art for iWork
- Using elements of iWork templates as clip art—clipping a photo to a hand-written note
- Making your digital photos into a piece of clip art
- Putting images inside letters—filling letters with photos and other graphic images
- Turning a star into a thought bubble—how to edit shapes
- 7. Graphic Design: Making Your Own Logo
- Introduction
- Editing basic shapes to create a logo
- Adding or deleting editing points to create a heart shape
- Drawing logos with the free draw tool: Picasso's dog
- Rectangle, oval, and arrow: stacking, editing, and finding the right color
- Drawing a human shape and turning it into a logo
- Making your own images by tracing photos and other images: drawing a Robin
- Writing letters for your logo with the draw tool: the principles of a good logo
- 8. PDFs and Professional Printing
- 9. Planning Large, Long-term Projects
- Introduction
- Preparing a full set of promotional literature
- Creating a custom bulleted list when planning a brochure
- Designing the title in print or electronic format
- Using iWork templates to create your own media placeholder
- Using styles to create a company brand look
- Setting the document size—what to keep in mind when preparing a book in iWork
- 10. Designing from Scratch: Beyond Templates
- Editing a shape to create a graphic design element
- Drawing curved lines to enhance the graphic detail in a design
- Using flowing colors for graphic headings
- Using the color picker to create a custom color palette
- Fading an image from side to side with an overlapping object
- Setting custom document dimensions
- Using columns and Text Boxes to lay out text
- Designing repeating elements such as footer and object co-ordinates, and creating sections
- 11. Mastering Numbers: Tips, Techniques, and Fun
- Introduction
- Rearranging rows and columns
- Hiding columns instead of deleting them
- Adding up selected cells
- Setting and using formulas in financial documents
- Making documents secure and private
- Adding pictures to cells
- Using color coding—changing table row colors and setting cells to change color automatically
- Using clip art and photos in charts—the unbeatable visual effect of Numbers documents
- 12. Keynote Uncovered: a Few Techniques
- Index
In this chapter, we will cover:
- Editing basic shapes to create a logo
- Adding or deleting editing points to create a heart shape
- Drawing logos with the free draw tool: Picasso's dog
- Rectangle, oval, and arrow: stacking, editing, and finding the right color
- Drawing a human shape and turning it into a logo
- Making your own images by tracing photos and other images: drawing a Robin
- Writing letters for your logo with the draw tool: the principles of a good logo
Logos are graphic images used to promote groups, companies and organizations. They are put on products, advertisements, stationery, websites, and e-mails.
Making a distinct, instantly recognizable logo is crucial for success in marketing or public relations campaigns, in business, or even for individuals who want to make it easier for friends and co-workers to find their work.
Big organizations spend huge amounts of money on simple, striking images and on promoting them. But making a good logo needn't be expensive. With patience and creativity, anyone can make one.
Recipes in this chapter show how to create a unique logo with iWork tools, using shapes and letters. They cover editing shapes and manipulating widely available fonts to give your logo an original look.
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