CONTENTS

               Introduction: Why You Need the One Week Marketing Plan

Part One: The Basic Plan

   One:    DAY ONE: Choose Your Niche Market

   Two:    DAY TWO: Create Your Free Offer

Three:    DAY THREE: Create a Website for Your Free Offer

  Four:    DAY FOUR: Develop a Series of Drip-Marketing Messages

   Five:    DAY FIVE: Get Traffic to Your Website

Part Two: Strategic Marketing Boosts

               Introduction to Part Two

     Six:    SOCIAL MEDIA: Strategic Marketing Boosts 1 and 2

Seven:    START A BLOG: Strategic Marketing Boost 3

 Eight:    VIDEO MARKETING: Strategic Marketing Boosts 4, 5, and 6

  Nine:    PUBLICITY: Strategic Marketing Boosts 7 and 8

     Ten:    DIRECT MAIL: Strategic Marketing Boosts 9 and 10

 Eleven:    JOINT VENTURES: Strategic Marketing Boosts 11 and 12

Twelve:    THE NEXT STEP

                  Appendix A: Outsourcing

                  Appendix B: A Short Primer on Search Engine Optimization

                  Appendix C: The Reluctant Marketer’s Toolkit

                  Acknowledgments

                  About the Author