Index

ABTA. See Association of British Travel Agents

Accessible travel, 1920

ADARA report, 100, 102103

five key travel marketing goals, 102

Rugby World Cup Fan Travel Insights 2019, 104105

Africa, 9294

Air Travel Organiser’s Licence (ATOL), 13

Airbnb, 72

Alaska, 95

Asia, 8485

Association of British Travel Agents (ABTA), 18, 34, 115

ATOL. See Air Travel Organiser’s Licence

ATTEST survey, 2931, 113

Aurora Borealis, 23

Australia, 9091

travel profile, 5859

Baby boomer, 3

Booking.com, 19, 22

Brand loyalty, 30

Bucket list, 2

Buying Habits survey, 2930, 103

California, 44

Cambodia, 92

Canada travel profile, 5456

China travel profile, 6163

City breaks, 15

Coach trip, 18

Condé Nast 2019 survey, 72, 84

Country profiles, 3739

Australia, 5859

Canada, 5456

China, 6163

Germany, 6667

India, 6366

Japan, 5961

Mexico, 5658

Poland, 6769

UK, 3743

U.S., 4354

COVID-19 pandemic, global impact, 117118

Customer profiles, 1820

accessible travel, 1920

multigeneration holidays, 1819

solo travelers, 19

Data Marketing Association (DMA), 21, 9899

Dementia Adventure, 74

Demographic profiles, 818

Disabilities, accessible travel for, 7475

DMA. See Data Marketing Association

Driving Miss Daisy, 74

Dubai, 8889

Ecotourism, 115116

Egypt, 86

Empty nesters, 6

Enable Holidays, 74

Encompass, 74

Expedia, 22

EyeforTravel, 99

Forest Holidays, 74

GDP. See Gross Domestic Product

GDPR. See General Data Protection Regulation

Geishas, 90

General Data Protection Regulation (GDPR), 99

Germany travel profile, 6667

Golden oldies, 7

Golden Triangle, 85

Gransnet, 1011, 21

Gross Domestic Product (GDP), 1

Happy home birds, 7

India, 8485

travel profile, 6366

Inspiration, source of, 2526

Japan, 8990

travel profile, 5961

Journey/event, options for booking, 2628

Kerry Vale Vineyard, 83

Kuwait, 8889

Less mobile, 78

Limitless Travel, 74

Luxury Travel Blog, 2021

Luxury travel sector, 7172

Mail Metro Media group, 29

Mature Marketing Association (MMA), 10

Mature traveler profiles, 135

booking journey/event, 2628

customer profiles, 1820

definitions to consider, 58

demographic profiles, 818

growing mature market, 45

online shopping habits, 2835

potential customers preliminary research, 2026

rise in tourism, 24

Mayan Peninsula, 98

Mexico travel profile, 5658

MMA. See Mature Marketing Association

Multigeneration family, 7

Multigeneration holidays, 1819

Multigeneration travel, 7576

Mumsnet, 10

Namibia sky, 92

National Travel and Tourism Office (NTTO), 44

Niagara Falls, 77

Northern Sudan, 87

NTTO. See National Travel and Tourism Office

Ocean cruising, 1516

Oddfellows Travel Club, 18, 20, 76

Office of National Statistics (ONS), 9

Online reviews, 2122

complaints found in, 24

feedback, 2425

impact of, 2223

purchasing decision influence, 23

Online shopping habits, 2835

Online travel market, for booking trip, 28

ONS. See Office of National Statistics

Overtourism, 1, 52, 114

Personal Touch Holidays, 74

Poland travel profile, 6769

Potential customers, preliminary research, 2026

Potential international travel destinations and attractions, 8395

Africa, 9294

Alaska, 95

Asia, 8485

Australia, 9091

Cambodia, 92

Dubai, 8889

Egypt, 86

India, 8485

Japan, 8990

Kuwait, 8889

Northern Sudan, 87

Saudi Arabia, 8788

South America, 9495

Precious forest Africa, 93

Purple Pound, 8

Pyramid at Giza, 86

Rail travel, 17

Ramblers Association, 80

Revitalise Respite Holidays, 74

River cruising, 16

Riviera Travel survey, 77

Rocky Mountaineer, 78, 79

Rugby World Cup Fan Travel Insights 2019, 104105

Rwanda, 93

Sandwich generation, 6

Saudi Arabia, 8788

Self-catering accommodation, 7273

Silver Travel Advisor, 6, 1213, 18, 22, 32, 73, 97, 106, 108

Silver Travel Industry Report, 9, 12, 14, 1819, 26, 3233

Single by choice, 7

Single by circumstance, 7

Social media, 32

Solo travel, 19, 73

Solo Traveler World survey, 108

South Africa, 9394

South America, 9495

Spa, 1617

Spectacular British Castle, 81

Splendid Dubai, 89

Staycation, 18

Strategies, 97118

ADARA report, 104105

barriers, 108109

concerns to address, 105108

COVID-19 pandemic, global impact, 117118

data collection and collation, 98103

ecotourism, 115116

future, 116117

overtourism, 114

Sydney Opera House, 91

Taj Mahal, 8485

Tanzania, 93

“Think with Google” survey, 102

Titan Travel survey, 2526, 76

Travel destinations, future trends, 7680

Travel sectors, future trends, 7176

disabilities, accessible travel for, 7475

luxury, 7172

multigeneration travel, 7576

self-catering accommodation, 7273

solo travel, 73

Travel Weekly survey, 14

Traveleyes, 74

Travelzoo survey, 75

TRIBE, 2829

Trip Advisor, 15

Trivago, 22

UGIs. See User-generated images

UK demographic profile, 10

UK travel profile, 3743

destinations and attractions, 8083

U.S. travel profile, 4354

inbound travel from country profiles, 4752

top destinations and trends, 5254

User-generated images (UGIs), 23

Virgin Holidays, 74, 75

Well-being, 1617

World demographic summary, 89

Yucatán Peninsula, 98

Zimbabwe, 93

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