This appendix lists the resources and companies that were mentioned throughout this book.
The following are resources for newsletters on market developments, best practices, and events:
ClickZ (Incisive Media):
www.clickz.comDirect Marketing Association:
www.the-dma.orgEmailStatCenter:
www.emailstatcenter.comEmail Experience Council:
www.emailexperience.orgEmail Insider (MediaPost):
www.mediapost.com,www.mediapost.com/blogs/email_insiderInternet Advertising Bureau:
www.iab.netInternational Association of Privacy Professionals:
https://www.privacyassociation.orgInternet Retailer:
www.internetretailer.comMarketingCharts:
www.marketingcharts.comMarketingProfs:
www.marketingprofs.comNetwork Advertising Initiative:
www.networkadvertising.org
The following are Email Service Providers (ESPs) and email technology vendors. Some of these vendors offer their applications on a hosted-on-demand basis, while others are deployed in an on-premise-software manner. Many vendors listed here also offer strategic and production-oriented tactical services.
Acxiom Digital:
www.acxiomdigital.comAdestra:
www.adestra.co.uk/email_marketingAlchemy Worx:
www.alchemyworx.comBlueHornet (Digital River):
www.bluehornet.comClickSquared:
www.clicksquared.comConstant Contact:
www.constantcontact.comDatran Media:
www.datranmedia.come-Dialog:
www.e-dialog.comEmailLabs (Lyris):
www.emaillabs.comeRoi:
www.eroi.comExactTarget:
http://email.exacttarget.comExperian CheetahMail:
www.cheetahmail.comMailChimp:
www.mailchimp.comMerkle:
www.merkleinc.comPuresend:
www.puresend.comSilverpop:
www.silverpop.comStrongMail:
www.strongmail.comSubscriberMail:
www.subscribermail.comVerticalResponse:
www.verticalresponse.comWhatCounts:
www.whatcounts.comYesmail:
www.yesmail.com
These vendors offer tools and services to measure and manage email deliverability. Often these vendors' services are sold in combination with the vendors listed in the preceding section.
Habeas:
www.habeas.com(Habeas is now a part of Return Path)Goodmail:
www.goodmailsystems.comIconix:
www.iconix.comLyris:
www.lyris.comPivotal Veracity:
www.pivotalveracity.comReturn Path:
www.returnpath.netUnsubCentral:
www.unsubcentral.com
Consultants, agencies, and market research providers can offer additional knowledge about the email industry, and many listed here offer strategic advisory services or specialized consulting services, such as creative optimization and privacy expertise.
Chapell & Associates:
www.chapellassociates.comCenter for Marketing Research:
www.umassd.edu/cmr/comScore:
www.comscore.comEyetools:
www.eyetools.comForrester Research:
www.forrester.comFreshAddress:
http://biz.freshaddress.comJupiterResearch:
www.jupiterresearch.comMarketingSherpa:
www.marketingsherpa.comMcKinsey & Company:
www.mckinsey.comOgilvy:
www.ogilvy.comProspectiv:
www.prospectiv.comRadicati Group:
www.radicati.comSmith-Harmon:
www.smith-harmon.comThink Eyetracking:
www.thinkeyetracking.com
Although the vendors listed in this appendix deal with technology in one way or another, here a few vendors that we mention in the book text:
Microsoft:
www.microsoft.comTechnorati:
www.technorati.comZinio:
www.zinio.com
Web analytics vendors help to measure site traffic—specifically, visitor behavior—that can be used to further optimize email mailings.
Coremetrics:
www.coremetrics.comGoogle:
www.google.comLyris:
www.lyris.comOmniture:
www.omniture.comUnica:
www.unica.comWebTrends:
www.webtrends.comYahoo:
www.yahoo.com