^[1] Taken from Wikipedia.

^[2] Taken from Learnthat.com.

^[3] Wiktionary.org.

^[4] http://vlib.anthrotech.com/guides/anthropology.shtml.

^[5] Internet Usage Statistics, www.internetworldstats.com/stats.htm.

^[6] "Russia Has World's Most Engaged Social Networking Audience," comScore (July 2, 2009), www.comscore.com/Press_Events/Press_Releases/2009/7/Russia_has_Worlds_Most_Engaged_Social_Networking_Audience.

^[7] "Global Faces and Networked Places," Nielsen (March 2009), http://server-uk.imrworldwide.com/pdcimages/Global_Faces_and_Networked_Places-A_Nielsen_Report_on_Social_Networkings_New_Global_Footprint.pdf.

^[8] Jeremiah Owyang, "Social Media Playtime Is Over," Forrester Research (March 16, 2009), www.forrester.com/Research/Document/Excerpt/0,7211,47665,00.html.

^[9] "Is Social Network Advertising Ready for Primetime?" eMarketer (July 9, 2009), www.emarketer.com/Article.aspx"R=1007165.

^[10] Shar VanBoskirk, "Interactive Marketing Nears $55 Billion; Advertising Overall Declines." Forrester Research (July 7, 2009), http://blogs.forrester.com/marketing/2009/07/interactive-marketing-nears-55-billion-advertising-overall-declines.html.

^[11] Josh Bernoff, "People Don't Trust Company Blogs. What You Should Do about It," Forrester Blogs (December 9, 2008), http://blogs.forrester.com/groundswell/2008/12/people-dont-tru.html.

^[12] Jose A. del Moral, "Facebook Becomes the Main Social Network in Most Countries, but in Asia and Latin America," Social Networks Alianzo's Blogs (February 22, 2009), http://blogs.alianzo.com/socialnetworks/2009/02/22/facebook-becomes-the-main-social-network-in-most-countries-but-in-asia-and-latin-america/.

^[13] Josh Bernoff, "Time to Rethink Your Corporate Blogging Ideas," Forrester Research (December 2008), www.forrester.com/Marketing/Campaign2/1,6538,1946,00.html.

^[14] Jeff Jarvis, "Dell learns to listen," Business Week (October 17, 2007), www.businessweek.com/bwdaily/dnflash/content/oct 2007/db20071017277576.htm.

^[15] "The Infinite Dial 2009," Edison Research (2009), www.edison research.com/Infinite%20Dial%202009%20Presentation.pdf.

^[16] Definition of Virtual World from ZDNet, http://dictionary.zdnet.com/definition/virtual+world.html.

^[17] "12% of Americans Bought Virtual Goods in Past 12 Months: Survey," GigaOM (July 30, 2009), http://gigaom.com/2009/07/30/12-of-americans-bought-virtual-goods-in-past-12-months-survey/.

^[18] Mark Zuckerberg, "Governing the Facebook Service in an Open and Transparent Way," Facebook (February 26, 2009), http://blog.facebook.com/blog.php"post=56566967130.

^[19] Dan Adler, "In Pictures: 21 Top Twitter Tips," Forbes.com (July 31, 2009), www.forbes.com/2009/07/31/top-twitter-tips-entrepreneurs-technology-twitter_slide_2.html.

^[20] "Web widget," Wikipedia, http://en.wikipedia.org/wiki/Web widget.

^[21] "YouTube Surpasses 100 Million U.S. Viewers for the First Time," comScore (March 4, 2009), www.comscore.com/Press_Events/Press_Releases/2009/3/YouTube_Surpasses_100_Million_US_Viewers.

^[22] "Social theory," Wikipedia, http://en.wikipedia.org/wiki/Social theory.

^[23] Bernardo A. Huberman, Daniel M. Romero, and Fang Wu, "Social Networks That Matter: Twitter under the Microscope," Social Computing Laboratory at HP Labs (January 2009), www.hpl.hp.com/research/scl/papers/twitter/.

^[24] "Folksonomy," Wikipedia, http://en.wikipedia.org/wiki/Folkson omy.

^[25] Linda Stone, "Continuous Partial Attention—Not the Same as Multi-Tasking," Business Week (July 24, 2008), www.businessweek.com/business_at_work/time_management/archives/2008/07/continuous_part.html.

^[26] Bill McCloskey, "Twitter Surpasses Facebook as Top Link in Email," ClickZ, sponsored by StrongMail (July 30, 2009), www.clickz.com/3634551.

^[27] "Marketers Embrace Twitter over Facebook," eMarketer (August 14, 2009), www.emarketer.com/Article.aspx?R=1007229.

^[28] "Experiential Marketing," Wikipedia, http://en.wikipedia.org/wiki/Experiential_marketing.

^[29] "Minimalism," Wikipedia, http://en.wikipedia.org/wiki/Minima lism.

^[30] "Culture," Merriam Webster, http://www.merriam-webster.com/dictionary/culture.

^[31] Brian Solis, "Coining the Statusphere: The Social Web's Next Big Thing," Channeling Brian Solis (March 9, 2009), http://briansolis.tumblr.com/post/85090914/coining-the-statusphere-the-social-webs-next-big.

^[32] "Attention economy," Wikipedia, http://en.wikipedia.org/wiki/Attention_economy.

^[33] Linda Stone, "Continuous Partial Attention—Not the Same as Multi-Tasking," BusinessWeek (July 24, 2008), www.businessweek.com/business_at_work/time_management/archives/2008/07/continuous_part.html.

^[34] John Freeman, "A Manifesto for Slow Communication," Wall Street Journal (August 21, 2009), http://online.wsj.com/article/SB10001424052970203550604574358643117407778.html.

^[35] "Rubicon," Dictionary.com, http://dictionary.reference.com/browse/rubicon.

^[36] "Network effect," Wikipedia, http://en.wikipedia.org/wiki/Network_effect.

^[37] "Network effect," Marketing Terms, www.marketingterms.com/dictionary/network_effect/.

^[38] Ossi Nykanen, "Semantic Web Definition," Worldwide Web Consortium, www.w3c.tut.fi/talks/2003/0331umedia-on/slide6-0.html.

^[39] "What Is the Semantic Web?" Altova, www.altova.com/semantic_web.html.

^[40] "Lessons from the Ant Colony: Overcoming the Biases of Web 2.0," Read Write Web (April 15, 2009), www.readwriteweb.com/archives/lessons_from_ant_colony_overcoming_biases_web_20.php.

^[41] "Augmented Reality," Wikipedia, http://en.wikipedia.org/wiki/Augmented_reality.

^[42] Tim O'Reilly and John Battelle, "Web Squared: Web 2.0 Five Years On" (June 2009), www.web2summit.com/web2009/public/schedule/detail/10194.

^[43] Dion Hinchcliffe, "The Evolving Web In 2009: Web Squared Emerges to Refine Web 2.0," Social Computing Journal (June 26, 2009), http://web2.socialcomputingjournal.com/the_evolving_web_in_2009_web_squared_emerges_as_web_20_mai.htm.

^[44] "Butterfly Effect," http://dictionary.reference.com/browse/butterfly+effect.

^[45] John Hopkins, "Another Story about Getting Fired Because of MySpace?" JohnRHopkins.com (May 4, 2009), http://johnrhopkins.com/another-story-about-getting-fired-because-of-myspace/comment-page-1/.

^[46] Douglas MacMillan, "A Twitter Code of Conduct," BusinessWeek (May 8, 2009), www.businessweek.com/managing/content/may2009/ca2009058 089205.htm?chan=careers_special+report+–+social+media+2009 special+report+–+social+media+2009.

^[47] "Immediate Ban on Internet Social Networking Sites on Marine Corps Enterprise Network NIPRNET," U.S. Marine Corps (August 3, 2009), www.marines.mil/news/messages/Pages/MARADMIN0458-09.aspx.

^[48] Noah Shachtman, "Army Orders Bases to Stop Blocking Twitter, Facebook, Flickr," Wired (June 10, 2009), www.wired.com/dangerroom/2009/06/army-orders-bases-stop-blocking-twitter-facebook-flickr/.

^[49] Noah Shachtman, "Marines Ban Twitter, MySpace, Facebook," Wired (August 3, 2009), www.wired.com/dangerroom/2009/08/marines-ban-twitter-myspace-facebook/.

^[50] www.facebook.com/admiralmikemullen.

^[51] www.facebook.com/RayOdierno.

^[52] Julian E. Barnes, "What's on the Pentagon's mind? Facebook," LA Times (August 5, 2009), www.latimes.com/news/nationworld/nation/la-na-pentagon-facebook5-2009aug05,0,3998956.story.

^[53] www.drum.army.mil/sites/tenants/division/CMDGRP/CG/CG.htm.

^[54] Best Buy Connect, http://bbyconnect.appspot.com/tips_and_expectations/.

^[55] "Guidelines," Best Buy, www.bestbuyinc.com/aggregator/our-guidelines.

^[56] "Intel Social Media Guidelines," Intel, www.intel.com/sites/sitewide/en_US/social-media.htm.

^[57] "IBM Social Computing Guidelines," IBM, www.ibm.com/blogs/zz/en/guidelines.html.

^[58] "Business Conduct Guidelines," IBM, www.ibm.com/investor/corpgovernance/cgbcg.phtml.

^[59] www.fairwindspartners.com/.

^[60] Emily Steel, "How to Handle'IHateYourCompany.com,'" Wall Street Journal (September 5, 2008), http://webreprints.djreprints.com/2022491227441.html.

^[61] Jonathan Whitaker, M. S. Krishnanm and Claes Fornell, "How Offshore Outsourcing Affects Customer Satisfaction," Wall Street Journal U.S. (September 13, 2008), http://online.wsj.com/article/SB121441852405104029.html.

^[62] "Reinforcement.," Wikipedia, http://en.wikipedia.org/wiki/Reinforcement.

^[63] www.dimihr.com/main-about-katcher.html.

^[64] Jodi R. R. Smith, "Customer Service Made Simple," Huffington Post (February 25, 2009), www.huffingtonpost.com/jodi-r-r-smith/customer-service-made-sim b 169827.html.

^[65] "Ethnography," Merriam Webster, www.merriam-webster.com/dictionary/ethnography.

^[66] "Boolean Searching on the Internet," Internet Tutorials, www.internettutorials.net/boolean.asp.

^[67] As defined by Archaeological Institute of America, www.archaeological.org/webinfo.php?page=10299.

^[68] Brian A. Hoey, "What Is Ethnography?" www.brianhoey.com/General%20Site/general defn-ethnography.htm.

^[69] "Emic," Merriam Webster, www.merriam-webster.com/dictionary /emic.

^[70] "Demographics," Merriam Webster, www.merriam-webster.com/dictionary/demographics.

^[71] "Psychographics," Merriam Webster, www.merriam-webster.com/dictionary/psychographics.

^[72] The following examples are extracted from Sarah E. Needleman, "Relief for Twitter Headaches," Wall Street Journal (September 14, 2009), http://online.wsj.com/article email/SB100014240529702 04683204574356441457884888-lMyQjAxMDA5MDEwNDExNDQy Wj.html.

^[73] "Network theory," Wikipedia, http://en.wikipedia.org/wiki/Network theory.

^[74] "The Human Network," Cisco.com, www.cisco.com/web/about/humannetwork/index.html.

^[75] Twitter-Friends, http://twitter-friends.com.

^[76] NetWiki, http://netwiki.amath.unc.edu.

^[77] Mailana, http://twitter.mailana.com.

^[78] Steve Whittaker, Loren Terveen, Will Hill, and Lynn Cherny, "The Dynamics of Mass Interaction," ATT Labs-Research, From Proceedings of the 1998 ACM Conference on Computer-Supported Cooperative Work, http://portal.acm.org/citation.cfm?id=289500.

^[79] "Participation Inequality," Wikipedia, http://en.wikipedia.org/wiki/Participation inequality.

^[80] Christopher Lueg and Danyel Fisher, From Usenet to CoWebs: Interacting with Social Information Spaces (New York: Springer, 2003).

^[81] Mark Granovetter, "The Impact of Social Structure on Economic Outcomes," First appeared in the Winter 2004 Journal of Economic Perspectives (Vol. 19, No. 1, pp. 33–50), www.leader-values.com/Content/detail.asp?ContentDetailID=990.

^[82] F. John Reh, "Pareto's Principle—The 80-20 Rule," About.com, http://management.about.com/cs/generalmanagement/a/Pare to081202.htm.

^[83] Ben McConnell and Jackie Huba, "The 1% Rule: Charting Citizen Participation," Church of the Customer Blog, www.churchofthecustomer.com/blog/2006/05/charting wiki p.html.

^[84] "Wikipedia's long tail," Joho the Blog (November 1, 2005), www.hyperorg.com/blogger/mtarchive/wikipedias long tail.html.

^[85] Bradley Horowitz, "Creators, Synthesizers, and Consumers," Elatable (February 16, 2006), http://blog.elatable.com/2006/02/creators-synthesizers-and-consumers.html.

^[86] Jakob Nielsen, "Participation Inequality: Encouraging More Users to Contribute," Jakob Nielsen's Alertbox (October 9, 2006), www.useit.com/alertbox/participation inequality.html.

^[87] Jake McKee, "The 90-9-1 Principle," www.90-9-1.com/.

^[88] Josh Bernoff, "Social Technology Growth Marches On in 2009, Led by Social Network Sites," Groundswell, Forrester Blogs (August 25, 2009), http://blogs.forrester.com/groundswell/2009/08/social-technology-growth-marches-on-in-2009-led-by-social-network-sites.html.

^[89] Sean Corcoran, "The Broad Reach of Social Technologies," Forrester Research (August 25, 2009), www.forrester.com/Research/Document/Excerpt/0,7211,55132,00.html.

^[90] Theodore Levitt, "Exploit the Product Life Cycle," Harvard Business Review 43 (November–December, 1965), 81–94.

^[91] Brian Solis and Deirdre Breakenridge, Putting the Public Back in Public Relations (Pearson/Financial Times Press, 2009), p. 190.

^[92] James Stull and John W Baird, Business Communication: A Classroom Simulation (New York: Prentice Hall, 1992).

^[93] William D. Perreault and E. Jerome McCarthy, Basic Marketing, 14th ed. (New York: McGraw-Hill/Irwin, 2003).

^[94] Don E. Schultz, Stanley Tannenbaum, and Robert F. Lauterborn, The New Marketing Paradigm: Integrated Marketing Communications (New York: McGraw-Hill, 1996).

^[95] Roy McClean, "Marketing 101: 4 Cs versus the 4 Ps of Marketing," FOCUS Marketing Intelligence, www.customfitfocus.com/marketing-1.htm.

^[96] "Professor Koichi Shimizu's 7Cs Compass Model," Josai Univer-sity, www.josai.ac.jp/~shimizu/essence/Professor%20Koichi%20 Shimizu%27s%207Cs%20Compass%20Model.html.

^[97] Chris Heuer, "Social+Media: What's Needed Next," Drupalcon Keynote (September 3, 2009), Paris.

^[98] David Armano, "The 4 Cs of Community," Logic+Emotion (November 30, 2008), http://darmano.typepad.com/logic emotion/2008/11/the-4-cs-of-community.html.

^[99] "Corporate Title," Wikipedia, http://en.wikipedia.org/wiki/Corporate title.

^[100] David Sifry, "State of the Blogosphere, February 2006, Part 2: Beyond Search," Sifry's Alerts (February 13, 2006), www.sifry.com/alerts/archives/000420.html.

^[101] William D. Perreault and E. Jerome McCarthy, Basic Marketing, 14th ed. (New York: McGraw-Hill/Irwin, 2003).

^[102] Hugh MacLeod, Ignore Everybody (Penguin Group, USA, 2009).

^[103] Michael Fitzgerald, "Intel's Hiring Spree," Technology Review (February 14, 2006), www.technologyreview.com/InfoTech/wtr 16340,294,p1.html.

^[104] Ibid.

^[105] See www.janchipchase.com/.

^[106] "Meet the Mobile Anthropologist," Nokia Conversations (July 2, 2008), www.conversations.nokia.com/2008/07/02/meet-the-mobile-anthropologist/.

^[107] Jason Palmer, "Interview: The Cellphone Anthropologist," New Scientist (June 11, 2008), www.newscientist.com/article/mg19826602.000-interview-the-cellphone-anthropologist.html.

^[108] Brian Solis, "The State of PR, Marketing, and Communications: You Are the Future," PR 2.0 (June 8, 2009), www.briansolis.com/2009/06/state-of-pr-marketing-and/.

^[109] Bob Thompson, "Social CRM: Strategy, Technology or Passing Fad?" Customer Think (September 16, 2009), www.customerthink.com/blog/social crm strategy technology or passing fad.

^[110] "CRM 2.0: Creating the New Definition," crm20.pbworks.com/CRM-2-Definition-%231.

^[111] William Band, "CRM 2.0: Fantasy or Reality?" Forrester Research (November 13, 2008), www.forrester.com/Research/Document/Excerpt/0,7211,45753,00.html.

^[112] Brent Leary, "Social CRM: Not Your Father's Customer Relationship Management," Small Business Trends (May 14, 2008), http://smallbiztrends.com/2008/05/social-crm.html.

^[113] Filiberto Selvas, "Are the Cool Kids Leaving Facebook? So What?" www.socialcrm.net/.

^[114] Ross Mayfield, "The Social C.R.M Iceberg," Ross Mayfield's Weblog (August 11, 2009), http://ross.typepad.com/blog/2009/08/crm-iceberg.html.

^[115] Jeremiah Owyang, "The Future of Twitter: Social CRM," Web Strategy by Jeremiah Owyang (March 22, 2009), www.web-strategist.com/blog/2009/03/22/the-future-of-twitter-social-crm/.

^[116] Brian Solis, "Twitter and Social Networks Usher in a New Era of Social CRM," PR 2.0 (March 20, 2009), www.briansolis.com/2009/03/twitter-and-social-networks-usher-in/.

^[117] Paul Greenberg, "Time to Put a Stake in the Ground on Social CRM," PGreenblog (July 6, 2009), http://the56group.typepad.com/pgreenblog/2009/07/time-to-put-a-stake-in-the-ground-on-social-crm.html.

^[118] Jon Swartz, "Businesses Use Twitter to Communicate with Customers," USA Today (June 26, 2009), www.usatoday.com/tech/news/2009-06-25-twitter-businesses-consumers N.htm.

^[119] Dion Hinchcliffe, "Using Social Software to Reinvent the Customer Relationship," ZDNet (August 18, 2009), http://blogs.zdnet.com/Hinchcliffe/?p=699.

^[120] See www.kluster.com/.

^[121] Shel Israel, "Twitterville: How Businesses Can Thrive in the New Global Neighborhoods," Portfolio (September 2009), http://redcouch.typepad.com/weblog/twitterville.html.

^[122] Christopher Carfi, "VRM: Vendor Relationship Management," The Social Customer Manifesto (December 18, 2006), www.socialcustomer.com/2006/12/vrm vendor rela.html.

^[123] Doc Searls, comment to Christopher Carfi's post, "Vendor Relationships Management" (Dec 19, 2006), www.socialcustomer.com/2006/12/vrm vendor rela.html.

^[124] Gillmor Gang, http://cyber.law.harvard.edu/projectvrm/VRM discussion in podcasts.

^[125] Paul Greenberg, comment to Christopher Carfi's post, "Vendor Relationships Management" (Dec 18, 2006), www.socialcustomer.com/2006/12/vrm vendor rela.html.

^[126] About VRM Labs, www.vrmlabs.net/about/.

^[127] About Project VRM, http://cyber.law.harvard.edu/projectvrm/About.

^[128] Project VRM Main Page, http://cyber.law.harvard.edu/projectvrm /Main Page.

^[129] Paul Greenberg, CRM at the Speed of Light: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers, 4th ed. (New York: McGraw-Hill Osborne Media, 2009).

^[130] Frederick F. Reichheld, "One Number You Need to Grow," Harvard Business Review (December 1, 2003), http://harvardbusiness.org/product/one-number-you-need-to-grow/an/R0312C-PDF-ENG.

^[131] Frederick F. Reichheld, The Ultimate Question (Cambridge, MA: Harvard Business Press, 2006).

^[132] Werner Reinartz and V. Kumar, "Mismanagement of Customer Loyalty," Harvard Business Review (July 1, 2002), http://harvard business.org/product/mismanagement-of-customer-loyalty/an/R0207F-PDF-ENG.

^[133] V. Kumar, Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty, (Wharton School Publishing, 2008).

^[134] Joshua Weinberger, "Social Media Maturity Model: 30 Posts, 30 People, 30 Days," Destination CRM Blog (June 1, 2009), http://www.destinationcrmblog.com/2009/06/01/social-media-maturity-model-30-posts-30-people-30-days/.

^[135] "Hashtags," Twitter Fan Wiki, http://twitter.pbworks.com/Hashtags.

^[136] Douglas Quenqua, "MTV Plays Telephone with Twitter," ClickZ (May 1, 2009), www.clickz.com/3633603.

^[137] Abbey Klaassen, "Twitter Proves Its Worth as a Killer App for Local Businesses," Advertising Age (May 18, 2009), http://adage.com/digital/article?article id=136662.

^[138] "FTC Publishes Final Guides Governing Endorsements, Testimonials," Federal Trade Commission (October 5, 2009), www.ftc.gov/opa/2009/10/endortest.shtm.

^[139] "Twitter Followers'Can Be Bought,'" BBC (July 2, 2009), http://news.bbc.co.uk/2/hi/technology/8130456.stm.

^[140] "Social Media Measurement Lags Adoption." eMarketer, September 22, 2009. http://www.marketer.com/Article.aspx?R=1007286#.

^[141] Nick Saint, "Twitter Users Are an Advertiser's Dream Come True," Silicon Valley Insider (September 25, 2009), www.businessinsider.com/twitter-users-are-an-advertisers-dream-come-true-2009-9.

^[142] K.D. Paine, "Establishing the ROI of Social Media," KDPaine's Measurement Standard (May 2008), www.themeasurementstandard.com/issues/5-1-08/painelet5-1-08.asp.

^[143] "Return on Investment," The Free Dictionary, http://financial-dictionary.thefreedictionary.com/Return+on+investment.

^[144] Brian Solis, "The Essential Guide to Social Media: A Free eBook," PR 2.0 (June 9, 2008), www.briansolis.com/2008/06/essential-guide-to-social-media-free/.

^[145] "Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn," MetricsMan (July 29, 2009), http://metricsman.wordpress.com/2009/07/29/public-relations-measurement-2010-five-things-to-forget-five-things-to-learn/.

^[146] K.D. Paine, "What's Important about Social Media Is What Happens Because of It," KDPaine's Measurement Standard (July 2009), www.themeasurementstandard.com/issues/7-1-09/painelet7-1-09.asp.

^[147] K.D. Paine, "The All-Purpose, One-Size-Fits-All Public Relations Measurement Program Checklist," The Measurement Standard Blog Edition (March 11, 2009), http://kdpaine.blogs.com/themeasurementstandard/2009/03/the-allpurpose-onesizefitsall-public-relations-measurement-program-checklist.html.

^[148] Pat LaPointe, "Twittering Away Time and Money," Marketing Measurement Today (July 24, 2009), http://marketingmeasurement today.blogspot.com/2009/07/twittering-away-time-and-money.html.

^[149] Chris Lake, "10 Ways to Measure Social Media Success," eCon-sultancy (March 5, 2009), http://econsultancy.com/blog/3407-10-ways-to-measure-social-media-success.

^[150] Chris Lake, "Q&A with Zappos CEO Tony Hsieh," eConsul-tancy (November 27, 2008), http://econsultancy.com/blog/2955-q-a-with-zappos-ceo-tony-hsieh.

^[151] "CPM," Marketing Terms, www.marketingterms.com/dictionary/cpm/.

^[152] "Cost-per-Click," Marketing Terms, www.marketingterms.com/dictionary/cost per click/.

^[153] "Click-Through Rate," Marketing Terms, www.marketingterms.com/dictionary/clickthrough rate/.

^[154] Eric von Coelln, "After the Tweet: Exploring Twitter Click Through Rate Benchmarking to Measure Engagement," Voncoelln.com (June 3, 2009), www.voncoelln.com/eric/2009/06/03/after-the-tweet-exploring-twitter-click-through-rate-benchmarking-to-measure-engagement/.

^[155] "Cost-per-Action," Marketing Terms, www. marketingterms.com/dictionary/cost per action/.

^[156] David Berkowitz, "CPSA: The New Pricing Model For Social Media?" Social Media Insider (August 4, 2009), www.mediapost.com/publications/?fa=Articles.showArticle&art aid=111081.

^[157] Suzanne Bearne, "Cover Story: P&G to Pay Publishers Based on Online Engagement," New Media Age (September 17, 2009), www.nma.co.uk/news/pg-to-pay-publishers-based-on-online-engagement/3004452.article#.

^[158] "P&G to Pay Publishers Based on Online Engagement," Mad.co.uk (September 16, 2009), www.mad.co.uk/Main/News/Articlex/038 fc4206a70425095eae37466f7ef37/PG-to-pay-publishers-based-on-online-engagement.html.

^[159] Suzanne Bearne, "Cover Story: P&G to Pay Publishers Based on Online Engagement," New Media Age (September 17, 2009), www.nma.co.uk/news/pg-to-pay-publishers-based-on-online-engagement/3004452.article#.

^[160] "The 100 Top Brands," BusinessWeek, http://images.businessweek.com/ss/08/09/0918 best brands/index.htm.

^[161] ENGAGEMENTdb 2009 Report, www.engagementdb.com/Report.

^[162] Charlene Li, "New Study: Deep Brand Engagement Correlates with Financial Performance," The Altimeter (July 20, 2009), www.altimetergroup.com/2009/07/engagementdb.html.

^[163] The Razorfish Social Influence Marketing Report, http://fluent.razorfish.com/publicatiootn/?m=6540&l=1.