What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business
by Bruce Barringer, Edward D. Hess, Charles F. Goetz, R. Duane Ireland, Wes Moss
Entrepreneurship Lessons for Success (Collection)
- Title Page
- The Truth About Starting a Business
- Copyright Page
- Praise for The Truth About Starting a Business
- Part I: The Truth About What It Takes to Be a Business Owner
- Part II: The Truth About Generating and Testing Business Ideas
- Truth 6. The most common sources of new business ideas
- Truth 7. Want several alternatives? Techniques for generating new business ideas
- Truth 8. A make-it or break-it issue: Selecting an idea that can be sold into a niche market
- Truth 9. Screening and testing business ideas
- Truth 10. Writing a business plan: Still as important as ever
- Part III: The Truth About Entry Strategies
- Part IV: The Truth About Getting Up and Running
- Part V: The Truth About Raising Money
- Truth 21. How to think about money as it relates to starting a business
- Truth 22. Calculating your initial start-up costs
- Truth 23. Personal funds, loans from friends and family, and bootstrapping
- Truth 24. Debt financing
- Truth 25. Equity funding
- Truth 26. Grants: It takes the right fit
- Truth 27. Persistence pays off: Finding alternative sources of start-up funds
- Part VI: The Truth About Building a New Business Team
- Part VII: The Truth About Intellectual Property
- Part VIII: The Truth About Marketing
- Truth 38. How to approach marketing in a new business
- Truth 39. Segmenting the market and selecting a target market
- Truth 40. Establishing a brand
- Truth 41. Selling benefits rather than features
- Truth 42. Pricing: The most dicey element in the marketing mix
- Truth 43. It’s okay to advertise, but think through your choices carefully
- Truth 44. Public relations: More important than ever
- Truth 45. Distribution and sales: More choices than ever
- Part IX: The Truth About Financial Management
- Part X: The Truth About Growing a Business
- Part XI: The Truth About Starting a Business and Maintaining a Healthy Personal Life
- References
- Dedication Page
- About the Author
- So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap
- Copyright Page
- Praise for So, You Want to Start a Business?
- Dedication Page
- Contents
- Acknowledgments
- About the Authors
- Introduction
- Chapter One. Can You Be a Successful Entrepreneur?
- Chapter Two. Basic Rules of Business Success
- Chapter Three. What Is a Good Business Opportunity?
- Chapter Four. How Do You Choose the Right Customers?
- Chapter Five. How Do You Design Your Product or Service?
- Chapter Six. What Is the Right Price for Your Product or Service?
- Chapter Seven. How Can You Overcome Customer Inertia?
- Chapter Eight. How to Manage Your Business
- Start-Up Overload
- Your Value Chain
- Your Supply Chain
- Your Manufacturing (Assembling) Chain
- Why Do You Flow Chart Your Business?
- Management by Objectives
- Management by Exceptions
- The Power of Simplicity
- Measurements and Rewards
- Stay on the Front Lines
- Iteration
- Make Work Fun
- Chapter Eight: Lessons Learned
- Chapter Nine. How Do You Find and Keep Good Employees?
- Chapter Ten. How Do You Manage Growth?
- Conclusion
- Bibliography and Resources[1]
- Index
- Financial Times Press
- What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business
- Copyright Page
- Praise for What’s Stopping You?
- Dedication Page
- Contents
- About the Authors
- Preface
- Part I: Getting Started—It May Not Be as Hard as You Think
- Chapter 1. Myth No. 1: It Takes an Extraordinary Person to Start a Business Truth No. 1: You Can Do It!
- Chapter 2. Myth No. 2: Starting a Business Involves Lots of Risk Truth No. 2: It May Not Be as Risky as You Think
- Introduction
- Why It’s Difficult for People to Quit Their Jobs and Start Their Own Businesses
- Make an Objective Decision About Starting a Business by Setting Aside Anxieties About Risk
- Determining What You Want Out of Life
- Having a Good Sense of What’s the "Worst Thing That Can Happen" if Your Business Fails
- Researching the Business Opportunity
- Summary
- Endnotes
- Chapter 3. Myth No. 3: It Takes a Lot of Money to Start a Business Truth No. 3: It Might Not Cost as Much as You Think
- Insights Into How to Think About Money as It Relates to Starting a Business
- Skimpy Finances Can Be a Blessing Rather Than a Curse
- Raising or Borrowing Money Is Trading One Boss for Another
- Excess Funds Can Enable a start-up to Operate Unprofitably for Too Long
- Techniques That Enable Business Owners to Minimize the Costs Associated with Starting a Business
- Choices That Small Business Owners Have for Raising Start-Up Funds if Needed
- Summary
- Endnotes
- Chapter 4. Myth No. 4: It Takes a Great Deal of Business Experience to Start a Successful Business Truth No. 4: Successful Businesses Are Started by People with All Levels of Business Experience
- Chapter 5. Myth No. 5: The Best Business Ideas Are Already Taken Truth No. 5: There Are an Infinite Number of Possibilities for Good Business Ideas
- Part II: Running and Growing a Business—Don’t Underestimate Your Chances
- Chapter 6. Myth No. 6: No One Can Compete Against Wal-Mart and the Other Big-Box Retailers Truth No. 6: You Can Compete Against the Big-Box Retailers if You Have the Right Plan
- Chapter 7. Myth No. 7: It’s Almost Impossible for a New Business to Get Noticed Truth No. 7: There Are Many Ways for New Businesses to Get Noticed and Recognized
- Chapter 8. Myth No. 8: The Internet Isn’t What It Was All Hyped Up to Be Truth No. 8: There Are Many Legitimate and Enjoyable Ways to Make Money Online
- Chapter 9. Myth No. 9: It’s Easy to Start a Business, But It’s Difficult and Stressful to Grow One Truth No. 9: Businesses Can Be Grown Profitably and Enjoyably
- Index
- Make More, Worry Less: Secrets from 18 Extraordinary People Who Created a Bigger Income and a Better Life
- Copyright Page
- Praise for Make More, Worry Less
- Dedication Page
- Contents
- Acknowledgments
- About the Author
- Introduction
- Part I: Harness What You Have
- Part II: Underestimate Your Obstacles
- Part III: Notice Your Network
- Part IV: Take the Next Step
- Conclusion
- Index
- Financial Times Press
What’s Stopping You?
Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business
Bruce R. Barringer, PhD
R. Duane Ireland, PhD
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