Copyright Page
by Bruce Barringer, Edward D. Hess, Charles F. Goetz, R. Duane Ireland, Wes Moss
Entrepreneurship Lessons for Success (Collection)
- Title Page
- The Truth About Starting a Business
- Copyright Page
- Praise for The Truth About Starting a Business
- Part I: The Truth About What It Takes to Be a Business Owner
- Part II: The Truth About Generating and Testing Business Ideas
- Truth 6. The most common sources of new business ideas
- Truth 7. Want several alternatives? Techniques for generating new business ideas
- Truth 8. A make-it or break-it issue: Selecting an idea that can be sold into a niche market
- Truth 9. Screening and testing business ideas
- Truth 10. Writing a business plan: Still as important as ever
- Part III: The Truth About Entry Strategies
- Part IV: The Truth About Getting Up and Running
- Part V: The Truth About Raising Money
- Truth 21. How to think about money as it relates to starting a business
- Truth 22. Calculating your initial start-up costs
- Truth 23. Personal funds, loans from friends and family, and bootstrapping
- Truth 24. Debt financing
- Truth 25. Equity funding
- Truth 26. Grants: It takes the right fit
- Truth 27. Persistence pays off: Finding alternative sources of start-up funds
- Part VI: The Truth About Building a New Business Team
- Part VII: The Truth About Intellectual Property
- Part VIII: The Truth About Marketing
- Truth 38. How to approach marketing in a new business
- Truth 39. Segmenting the market and selecting a target market
- Truth 40. Establishing a brand
- Truth 41. Selling benefits rather than features
- Truth 42. Pricing: The most dicey element in the marketing mix
- Truth 43. It’s okay to advertise, but think through your choices carefully
- Truth 44. Public relations: More important than ever
- Truth 45. Distribution and sales: More choices than ever
- Part IX: The Truth About Financial Management
- Part X: The Truth About Growing a Business
- Part XI: The Truth About Starting a Business and Maintaining a Healthy Personal Life
- References
- Dedication Page
- About the Author
- So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap
- Copyright Page
- Praise for So, You Want to Start a Business?
- Dedication Page
- Contents
- Acknowledgments
- About the Authors
- Introduction
- Chapter One. Can You Be a Successful Entrepreneur?
- Chapter Two. Basic Rules of Business Success
- Chapter Three. What Is a Good Business Opportunity?
- Chapter Four. How Do You Choose the Right Customers?
- Chapter Five. How Do You Design Your Product or Service?
- Chapter Six. What Is the Right Price for Your Product or Service?
- Chapter Seven. How Can You Overcome Customer Inertia?
- Chapter Eight. How to Manage Your Business
- Start-Up Overload
- Your Value Chain
- Your Supply Chain
- Your Manufacturing (Assembling) Chain
- Why Do You Flow Chart Your Business?
- Management by Objectives
- Management by Exceptions
- The Power of Simplicity
- Measurements and Rewards
- Stay on the Front Lines
- Iteration
- Make Work Fun
- Chapter Eight: Lessons Learned
- Chapter Nine. How Do You Find and Keep Good Employees?
- Chapter Ten. How Do You Manage Growth?
- Conclusion
- Bibliography and Resources[1]
- Index
- Financial Times Press
- What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business
- Copyright Page
- Praise for What’s Stopping You?
- Dedication Page
- Contents
- About the Authors
- Preface
- Part I: Getting Started—It May Not Be as Hard as You Think
- Chapter 1. Myth No. 1: It Takes an Extraordinary Person to Start a Business Truth No. 1: You Can Do It!
- Chapter 2. Myth No. 2: Starting a Business Involves Lots of Risk Truth No. 2: It May Not Be as Risky as You Think
- Introduction
- Why It’s Difficult for People to Quit Their Jobs and Start Their Own Businesses
- Make an Objective Decision About Starting a Business by Setting Aside Anxieties About Risk
- Determining What You Want Out of Life
- Having a Good Sense of What’s the "Worst Thing That Can Happen" if Your Business Fails
- Researching the Business Opportunity
- Summary
- Endnotes
- Chapter 3. Myth No. 3: It Takes a Lot of Money to Start a Business Truth No. 3: It Might Not Cost as Much as You Think
- Insights Into How to Think About Money as It Relates to Starting a Business
- Skimpy Finances Can Be a Blessing Rather Than a Curse
- Raising or Borrowing Money Is Trading One Boss for Another
- Excess Funds Can Enable a start-up to Operate Unprofitably for Too Long
- Techniques That Enable Business Owners to Minimize the Costs Associated with Starting a Business
- Choices That Small Business Owners Have for Raising Start-Up Funds if Needed
- Summary
- Endnotes
- Chapter 4. Myth No. 4: It Takes a Great Deal of Business Experience to Start a Successful Business Truth No. 4: Successful Businesses Are Started by People with All Levels of Business Experience
- Chapter 5. Myth No. 5: The Best Business Ideas Are Already Taken Truth No. 5: There Are an Infinite Number of Possibilities for Good Business Ideas
- Part II: Running and Growing a Business—Don’t Underestimate Your Chances
- Chapter 6. Myth No. 6: No One Can Compete Against Wal-Mart and the Other Big-Box Retailers Truth No. 6: You Can Compete Against the Big-Box Retailers if You Have the Right Plan
- Chapter 7. Myth No. 7: It’s Almost Impossible for a New Business to Get Noticed Truth No. 7: There Are Many Ways for New Businesses to Get Noticed and Recognized
- Chapter 8. Myth No. 8: The Internet Isn’t What It Was All Hyped Up to Be Truth No. 8: There Are Many Legitimate and Enjoyable Ways to Make Money Online
- Chapter 9. Myth No. 9: It’s Easy to Start a Business, But It’s Difficult and Stressful to Grow One Truth No. 9: Businesses Can Be Grown Profitably and Enjoyably
- Index
- Make More, Worry Less: Secrets from 18 Extraordinary People Who Created a Bigger Income and a Better Life
- Copyright Page
- Praise for Make More, Worry Less
- Dedication Page
- Contents
- Acknowledgments
- About the Author
- Introduction
- Part I: Harness What You Have
- Part II: Underestimate Your Obstacles
- Part III: Notice Your Network
- Part IV: Take the Next Step
- Conclusion
- Index
- Financial Times Press
© 2008 by Pearson Education, Inc.
Publishing as FT Press
Upper Saddle River, New Jersey 07458
FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, [email protected]. For sales outside the U.S., please contact International Sales at [email protected].
Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners.
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America
First Printing May 2008
ISBN-10: 0-13-244457-7
ISBN-13: 978-0-13-244457-6
Pearson Education LTD.
Pearson Education Australia PTY, Limited.
Pearson Education Singapore, Pte. Ltd.
Pearson Education North Asia, Ltd.
Pearson Education Canada, Ltd.
Pearson Educatión de Mexico, S.A. de C.V.
Pearson Education—Japan
Pearson Education Malaysia, Pte. Ltd.
Library of Congress Cataloging-in-Publication Data
Barringer, Bruce R.
What’s stopping you? : shatter the 9 most common myths keeping you from starting your own
business / Bruce Barringer, Duane Ireland.
p. cm.
ISBN 0-13-244457-7 (pbk. : alk. paper) 1. New business enterprises. 2. Entrepreneurship. 3.
Self-employed. 4. Small business. I. Ireland, Duane. II. Title.
HD62.5.B366 2008
658.1’1—dc22
2007049589
Vice President, Publisher: Tim Moore
Associate Publisher and Director of Marketing: Amy Neidlinger
Acquisitions Editor: Jennifer Simon
Editorial Assistant: Pamela Boland
Development Editor: Russ Hall
Operations Manager: Gina Kanouse
Digital Marketing Manager: Julie Phifer
Assistant Marketing Manager: Megan Colvin
Cover Designer: Chuti Prasertsith
Managing Editor: Kristy Hart
Copy Editor: Language Logistics
Proofreader: Anne Goebel
Indexer: Erika Millen
Senior Compositor: Gloria Schurick
Manufacturing Buyer: Dan Uhrig
-
No Comment