Routledge Studies in Marketing

This series welcomes proposals for original research projects that are either single or multi-authored or an edited collection from both established and emerging scholars working on any aspect of marketing theory and practice and provides an outlet for studies dealing with elements of marketing theory, thought, pedagogy and practice.

It aims to reflect the evolving role of marketing and bring together the most innovative work across all aspects of the marketing “mix”—from product development, consumer behaviour, marketing analysis, branding, and customer relationships, to sustainability, ethics and the new opportunities and challenges presented by digital and online marketing.

1 Addiction as Consumer Choice

Exploring the Cognitive Dimension

Gordon R. Foxall

2 The Psychology of Consumer Profiling in a Digital Age

Barrie Gunter

3 Contemporary Consumer Culture Theory

Edited by John F. Sherry, Jr. and Eileen Fischer

4 Marketing and Mobile Financial Services

A Global Perspective on Digital Banking Consumer Behaviour

Edited by Aijaz A. Shaikh and Heikki Karjaluoto

5 Ethnic Marketing

Theory, Practice and Entrepreneurship

Guilherme D. Pires and John Stanton