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Library of Congress Cataloging-in-Publication Data
Names: Pires, Guilherme D., author. | Stanton, John L., author.
Title: Ethnic marketing : theory, practice and entrepreneurship /
Guilherme D. Pires and John Stanton.
Description: New York : Routledge, 2019. | Series: Routledge
studies in marketing | Includes bibliographical references
and index.
Identifiers: LCCN 2018046827| ISBN 9781138210608 (hardback) |
ISBN 9781315454894 (ebook)
Subjects: LCSH: Minority consumers. | Market segmentation. |
Marketing—Cross-cultural studies.
Classification: LCC HF5415.332.M56 P57 2017 |
DDC 658.8/12089—dc23
LC record available at https://lccn.loc.gov/2018046827
ISBN: 978-1-138-21060-8 (hbk)
ISBN: 978-1-315-45489-4 (ebk)
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