This book is dedicated to my wife, Heather, and our two sweet girls, Avalon and Ella.

Heather, you were really the main inspiration for this book. When you agreed to go out with me, I knew I had to learn very quickly how to nurture and cultivate an Evergreen relationship, and the real benefits you could gain from retaining your best customer.

Avalon and Ella, you are, quite simply, the two most beautiful seedlings I’ve ever known!