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by Chris Nodder
Evil by Design: Interaction design to lead us into temptation
Cover
Foreword
Introduction
Evil designs and their virtuous counterparts
Pride
Misplaced pride causes cognitive dissonance
Social proof: Using messages from friends to make it personal and emotional
Closure: The appeal of completeness and desire for order
Manipulating pride to change beliefs
Sloth
Sloth: Is it worth the effort?
Gluttony
Deserving our rewards
Escalating commitment: foot-in-the-door, door-in-the-face
Invoking gluttony with scarcity and loss aversion
Anger
Avoiding anger
Embracing anger
Using anger safely in your products
Envy
Manufacturing envy through desire and aspiration
Status envy: demonstrating achievement and importance
Manufacturing and maintaining envy in your products
Lust
Creating lust: Using emotion to shape behavior
Controlling lust: Using desire to get a commitment
Lustful behavior
Greed
Learning from casinos: Luck, probability, and partial reinforcement schedules
Anchoring and arbitrary coherence
Evil by Design
Should you feel bad about deception?
Should you feel bad about using the principles in this book?
Be purposefully persuasive
The Persuasive Patterns Game
Pride
Sloth
Gluttony
Anger
Envy
Lust
Greed
References
About the Technical Editor
Introduction
Pride
Sloth
Gluttony
Anger
Envy
Lust
Greed
Summary
Credits
About the Author
About the Technical Editor
Acknowledgments
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