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by Laurel J. Delaney
Exporting: The Definitive Guide to Selling Abroad Profitably, Second Edition
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Frontmatter
1. Building Your Foundations for Exporting
1. Are You Ready to Export?
2. Writing an Export Business Plan
3. Prepping For Exports
4. The Human Side of an Export Enterprise
2. Creating and Using Online Marketing Platforms
5. Online Fundamentals
6. Creating a Social Media and Networking Presence
7. Using e-Commerce and Social Media Sites as Stepping Stones to Export Success
8. The e-Commerce Connectivity Craze
9. The Mobile World at Work
10. Marketing Your Business Worldwide
3. Mapping Out Your Export Journey
11. Choosing a Product to Export
12. Exploring Your Territory
13. Preparing and Adapting Your Product for the Export Marketplace
14. Preparing Your Service for Export
15. Web Design with the World in Mind
4. Developing Sales and Distribution Capabilities
16. Finding Cross-Border Customers
17. Methods of Exporting
5. Managing the Transaction
18. Transport, Logistics, and Fulfillment Options
19. Pricing and Preparing Quotations
20. Getting Paid
21. Booking, Marking, Labeling, and Insuring
22. Documentation, Export Licensing, and Other Procedures
6. Keep Building Your Business
23. In Pursuit of Exceptional Export Service
24. Cross-Cultural Learning
7. The Export Journey
25. Global Ethics
26. International Business Travel and Security Tips
27. Women Business Owners: Engine of Global Growth
28. New Frontiers in Emerging Markets
29. The Top Ten Export Business Markets
8. Export Mastery
30. Export Success
31. Essential Keys to Export Success
Backmatter
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