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by Liza Kindred
Fashioning Data: A 2015 Update
1. Fashion: What Has It Done for You Lately?
What’s Inside
2. Trends in Fashion Data
Irrational Fashion
Fashion’s Data Lifecycle
Fashion’s Data Startups
Social Media and Influencer Analytics
Pre-Order
Buying Platforms
Buying Tools
Consumer Facing
Customer Marketing and Management
Sales Data
Preferences In, Fashion Out
3. Addressing the Challenges
The Only Constant Is Change
Geography as a Shorthand for Style
Humans, Meet Machines
Experiences that Feel More Human
Natural Language Processing
Algorithms to Create and Decode Style Genomes
All About that Algorithm
Social Media Is Aspirational
The Impact of Different Signals
Improving Style Algorithms
Algorithm Challenges across Industries
Curation, Discovery, and Inspiration—versus Algorithms
Visual Search: Oh No, You Didn’t
Advancements in Image Processing
Mining Menswear
Mapping Body Shape
4. Fashion Forward
Online Meets Offline
Wearables and Big Data
Privacy, Please
5. What’s Next?
The Big Wishes
Understanding Intent to Purchase
Connecting Various Online Personas
What Drives Purchases
6. Conclusion
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