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by Eliot Knudsen, Matt Holzapfel, Gideon Goldin, Byron Berk, Nidhi Aggarwal
Getting Analytics Right
Introduction
Analytics Projects Often Start in the Wrong Place
Analytics Projects End Too Soon
Analytics Projects Take Too Long…and Still Fall Short
Human-Machine Analytics Solutions
Question-First, Data-Second Approach
1. Visualize Data Analytics
Introduction
Defining Visual Analytics
Role of Data Management and Analysis
Role of Data Visualization
Role of Interaction
Role of Collaboration
Putting It All Together
References
2. Choosing Your Own Adventure in Analytics
Don’t Wait Until the End of the Book to Adjust Your Course
Adjust Quickly After Making Bad Decisions
Iterate to Improve Performance
As the Story Progresses, the Data Driving Your Decisions Will Change
A Book with a Changing Story Gets Read Multiple Times
3. Realizing ROI in Analytics
The Lifecycle for a Feedback System
The Measurements for a Feedback System
The Database for a Feedback System
The ROI of a Feedback System
4. Procurement Analytics
Defining Analytics for Procurement
Starting with Analytics
Analytics Use Case 1
Using Analytics to Do More with Less
Analytics Use Case 2
Getting a Voice at the Table, Through Analytics
Analytics Use Case 3
Analytics Use Case 4
Procurement Analytics as a Starting Point
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