1 China and India—Four Stories Rolled into One
Back to the Future: The Reemergence of China and India
2 Think China and India, Not China or India
China and India: Cousins, Not Twins
Growing Economic Integration Between China and India
Strategic Implication 1: Leverage the Scale of Both China and India
Strategic Implication 2: Leverage the Complementary Strengths of China and India
Strategic Implication 3: Transfer Learning from One Market to the Other
Strategic Implication 4: Leverage Dual Presence to Reduce Risks
3 Megamarkets and Microcustomers
Fighting for Local Market Dominance
Vast, Diverse, and Dynamic: Market Opportunities in China and India
Fighting for Local Market Dominance
4 Leveraging China and India for Global Advantage
5 Competing with Dragons and Tigers on the Global Stage
Strategic Logic and the Emergence of Global Champions
The Rise of Dragons and Tigers
Strategic Implications for Established Multinationals
Dealing with Scarcity in the Midst of Plenty
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