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by Scott A. Snyder, Todd Hewlin
Goliath's Revenge
Cover
Additional Praise for Goliath's Revenge
Foreword
Chapter 1 How Much Time Do You Have?
Rewriting David versus Goliath
The Resurgence of General Motors
The Six Rules of Goliath’s Revenge
How Much Time Have You Got?
Time to Jump In
Chapter 2 The Incumbent’s Advantage
Your Crown Jewels
Self-Funding Innovation
Brand Reach
Existing Customer Relationships
Installed Base
Data Sets
Blocking Patents
Standards Influence
What Are Your Crown Jewels?
Chapter 3 Winner Takes Most
The End of Average
The Retail Industry: A Cautionary Tale
The Customer Expectation Ratchet
Why Time Is of the Essence
Note
Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes
Pick a Destination: Thinking Customer-In
Plan Your Journey: The Stairway to Value
Get Going: Whole Offers by Step
Rule 1: Company and Career Readiness
Chapter 5 Rule 2: Pursue Big I and Little I Innovation
Differentiate Big I from Little I
Nurture a Company-wide Innovation Culture
Act Fast on Little I Opportunities
Unlock the Power of And
Launch Your Venture Investment Board
Run the Big I Relay Race
Mastercard Pursues Both Big I and Little I1
Stress-Test Your Innovation Program
Rule 2: Company and Career Readiness
Note
Chapter 6 Rule 3: Use Your Data as Currency
Some Historical Context
Build Your Data Balance Sheet
Value Data Optionality
Maximize Return on Data
The Weather Channel
Rule 3: Company and Career Readiness
Note
Chapter 7 Rule 4: Accelerate through Innovation Networks
Overcome the Curse of We Know Everything
Open Up Innovation Channels
Become Easy to Innovate With
Expand Your Corporate Development Toolkit
NASA Opens Up
Rule 4: Company and Career Readiness
Notes
Chapter 8 Rule 5: Value Talent over Technology
How Penn Medicine Is Changing Healthcare
Honor Institutional Knowledge
Go Beyond 3D Digital Roles
Invest in Preemptive Skill Development
Value Venture General Managers
Optimize the AI-Human Balance
Improve Your Digital Dexterity
Rule 5: Company and Career Readiness
Chapter 9 Rule 6: Reframe Your Purpose
Raise Your Sights
Answer the Five Whys
Embrace Smart Cannibalization
Engage the Next Generation
Align Top Down
Lead by Example
Discovery Reframes Its Purpose1
Rule 6: Company and Career Readiness
Note
Chapter 10 Company View: Your Disruptor’s Playbook
You Are Not Too Late
Your Disruptor’s Playbook
Mastercard Executes Its Disruptor’s Playbook
Prioritizing Your Initiatives
Making Mid-Course Adjustments
Note
Chapter 11 Career View: Disrupt Yourself
Professional Readiness for the Six Rules
Balancing Your Triple Bottom Line
Navigating Choppy Waters
Your Purpose and Headline
Your Personal Action Plan
The Time Is Now
Appendix: Goliath’s Revenge Rule Templates
About the Authors
Index
Wiley End User License Agreement
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