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by Lynette Young
Google+ for Small Businesses
Title Page
Copyright Page
Contents at a Glance
Table of Contents
About the Author
Dedication
Acknowledgments
We Want to Hear from You!
Reader Services
Introduction
What Is So Special About Google+?
Why Does My Small Business Need Google+?
What Will You Learn in This Book?
1. What Can I Do in Google+?
Posting
Comments
Shares
+1
+Tags
Hangouts
Hangout on Air
Profile
Circles
Pages
Ripples
2. What Should I Use Google+ For?
Benefits of Being a Small Business in Google+
GHOST in the Machine
Content Creation and Community Curation
3. Should I Be Me or My Company?
Functional Differences Between Personal Profiles and Pages
Creating Your Google+ Profile and Page
When to Communicate as Your Google+ Profile
When to Communicate as a Google+ Page
4. Google+ Ideas for Lead Generation
Assigning the GHOST Method
Publishing Great Content
Use Video To Grab Attention
Schedule Their Attention
Search and Explore
Organizing Leads
Local Business Leads
5. Google+ Ideas for Creating Buzz (Public Relations)
Grab Attention
Celebrate Success
Add Value to Your Client’s Day
Share Content That Isn’t Your Own
The Listening Part of PR
6. Google+ Ideas for Making Your Customers Happy (Customer Service and Support)
Tips for Social Media Customer Service and Support
Google+ Searches
Trending Topics
Hangouts for Customer Support and Service
Google+ Local for Reviews
YouTube Video Integration
In Conclusion
7. Planning Your Time
Schedule Your Time
One Month Action Plan
Ad Pages
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Copyright Page
Google+ for Small Businesses
Lynette Young
800 East 96th Srtreet,
Indianapolis, Indiana 46240 USA
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