Table of Contents

Introduction

What’s in This Book

Who Can Use This Book

How to Use This Book

There’s More Online

Get Ready to Click!

1 Making Money from Google AdSense

How to Make Money from Your Website

How PPC Advertising Works

Generating Revenue, One Click at a Time

It’s All About the Keywords

Sharing Ad Revenues

How Google AdSense Works

Getting to Know the AdSense Family

AdSense for Content

AdSense for Search

AdSense for Feeds

AdSense for Mobile

AdSense for Domains

AdSense for Video

AdSense for Games

Signing Up for AdSense

What Comes Next...

2 What’s New in the New AdSense

Why Change What’s Working?

Examining New AdSense Features

Updated Home Page

New Reporting Functionality

Ad Styles

Easier Ad Blocking

Easier Account Maintenance

Easier Access to Other Resources

What Else Has Changed?

3 Navigating the New AdSense Interface

Getting Around the Site

Visiting the Home Tab

Viewing Your My Ads Tab

Considering the Allow & Block Ads Tab

Pondering the Performance Reports Tab

4 Monitoring and Managing Your Account

Viewing Key Metrics

Earnings Overview

Performance Summary

Top Channels

Quick Reports and Saved Reports

Reading Messages from AdSense

Viewing Your Payment History

Managing Your Account Settings

Referencing Other Resources

5 Creating and Managing Ads on Your Website

Getting to Know the My Ads Tab

Understanding Ad Units

Text Ads

Image and Rich Media Ads

Link Units

Understanding Channels

Creating a New URL Channel

Creating a New Custom Channel

Understanding and Configuring Ad Styles

Creating a New Ad Style

Creating a New Style from an Existing Style

Creating AdSense for Content Ads

Generating Code for a New Ad

Inserting the Ad Code on Your Site

Creating AdSense for Search Ads

Understanding AdSense for Search

Adding a Google Search Box—and Ads—to Your Site

Creating AdSense for Feeds Ads

Creating AdSense for Mobile Ads

Activating AdSense for Domains

How AdSense for Domains Works

Entering New Domains

Customizing Your Pages

Editing Existing Ads

6 Reviewing and Blocking Ads

Using the Allow & Block Ads Tab

Blocking Different Types of Ads

Blocking Competitive Ads

Blocking Ads by Category

Blocking Sensitive Categories

Blocking Ads from Specific Ad Networks

Configuring Advanced Settings

Using the Ad Review Center

Configuring the Ad Review Center

Reviewing Ads

7 Viewing AdSense’s New Performance Reports

Understanding AdSense Performance Reports

Viewing by Date

Customizing the Graph

Viewing Key Events

Changing Column Focus

Adding Dimensions

Viewing and Sorting the Data Table

Understanding Key Metrics

Viewing Quick Reports

Examining Individual Performance Reports

Entire Account by Day, Week, and Month

Products

Custom Channels

URL Channels

Sites

Countries

Platforms

Ad Units

Ad Sizes

Ad Types

Ad Networks

Targeting Types

Bid Types

Saving, Viewing, and Scheduling Custom Reports

Saving a Custom Report

Viewing Saved Reports

Scheduling Reports

Downloading Report Data

Setting Your Default Report

8 Doing Your Old Tasks the New Way

Where to Find What You Want to Do