Contents

Cover

Title Page

Copyright

Your Strategy Needs a Strategy

by Martin Reeves, Claire Love, and Philipp Tillmanns

Transient Advantage

by Rita Gunther McGrath

Bringing Science to the Art of Strategy

by A.G. Lafl ey, Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow

Managing Risks: A New Framework

by Robert S. Kaplan and Anette Mikes

Surviving Disruption

by Maxwell Wessel and Clayton M. Christensen

The Great Repeatable Business Model

by Chris Zook and James Allen

Pipelines, Platforms, and the New Rules of Strategy

by Marshall W. Van Alstyne, Geoff rey G. Parker, and Sangeet Paul Choudary

Why the Lean Start-Up Changes Everything

by Steve Blank

Strategy Needs Creativity

by Adam Brandenburger

Put Purpose at the Core of Your Strategy

by Thomas W. Malnight, Ivy Buche, and Charles Dhanaraj

BONUS ARTICLE
Creating Shared Value

by Michael E. Porter and Mark R. Kramer

About the Contributors

Index

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