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by Vijay Govindarajan, Clayton Christensen, Peter Ferdinand Drucker, Harvard Busine
HBR's 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)
Cover
Title Page
Copyright
Contents
The Innovation Catalysts
Stop the Innovation Wars
How GE Is Disrupting Itself
The Customer-Centered Innovation Map
Is It Real? Can We Win? Is It Worth Doing?
Six Myths of Product Development
Innovation: The Classic Traps
Discovery-Driven Planning
The Discipline of Innovation
Innovation Killers
About the Contributors
Index
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Innovation
HARVARD BUSINESS REVIEW PRESS
Boston, Massachusetts
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