Contents
by Roger L. Martin
by Vijay Govindarajan and Chris Trimble
by Jeffrey R. Immelt, Vijay Govindarajan, and Chris Trimble
The Customer-Centered Innovation Map
by Lance A. Bettencourt and Anthony W. Ulwick
Is It Real? Can We Win? Is It Worth Doing?
by George S. Day
Six Myths of Product Development
by Stefan Thomke and Donald Reinertsen
by Rosabeth Moss Kanter
by Rita Gunther McGrath and Ian C. MacMillan
by Peter F. Drucker
by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih
52.14.240.252