At this stage of development, it's not uncommon to have a little marketing material ready for the software you have created. This is the time to think about how your description could best attract new users. Whether it's through a web search engine or an application marketplace, the text you use is critical for convincing anyone to install your application. As well as the name of the application and its main functionality, make sure you consider how it could benefit your users. What tasks do you expect they'll be trying to complete when searching for the solution you have built? Don't worry about making this text long, but do try to include these important points.

Whether you intend to ship your application via an online store or a simple website, it's advisable to make sure you've completed the metadata before you continue to the release process.