As soon as an app is submitted for review, it goes through an automated set of code checks. This process verifies that the application does not contain obvious errors in metadata or code signing and performs code analysis to ensure you are not using APIs that are private to Apple or otherwise restricted. Assuming that these automated checks pass, then the application will be sent for final acceptance by a member of the App Store review team.

The review team checks your application for quality, reliability, compliance with the Human Interface Guidelines (HIG – developer.apple.com/app-store/review/), and that it meets other criteria for inclusion on the store. This process typically takes a day or two, but can be longer for the first release of a new application. Once the process is complete your software will be available to purchase or download on the App Store. In your first week of distribution, it may even be included in the New and Noteworthy section.