BERNE, SWITZERLAND

Sandra Hoffmann Robbiani (Visual Studies)

PROFESSIONAL YEARS

26

A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL

Sight and insight, self-initiative + As above plus the ability to focus, persistence, vigorousness, a thick skin, boldness

FAVOURITE FOOD NOW

Italian, Ticinese

YOUR MOST VALUED POSSESSION NOW

The diamond necklace from my husband

YEAR OF PROJECT

2011

PROFESSIONAL PROJECT BRIEF

Designerly research: Compendium of Typographic Synaesthesia. Inventory of Aspects. A booklet accompanying a workshop to increase the awareness of synaesthesia. The aim of this study is to initiate visual evidence of the synaesthetic phenomenon that has recently been made verifiable through neuroscientific research. The investigation develops a design-specific methodology for synaesthetic research, which will provide insight into synaesthesia from a designer’s point of view.

CLIENT

Hessische Hochschulen research grant

TECHNOLOGY

Computer-generated

TIME SPENT

3 months

TYPEFACE

Times New Roman, Letter Gothic

WHY DO YOU LIKE THIS PROJECT?

Through the interaction between design and science, new knowledge can be gained about the phenomenon of synaesthesia.

WHAT DO YOU DISLIKE ABOUT IT?

The terminology is diffuse. I am trying to define and develop a precise vocabulary to accompany the topic. The rendering skills could be better.

OUTCOMES

This small piece accompanies a larger theoretical investigation. A productive balance between ‘making’ and ‘thinking and writing’.

FEEDBACK

This research project investigates the phenomenon, but the reaction of disbelief or astonishment still accompanies the work.

DO YOU TEACH?

Professor at the Hochschule Darmstadt, Faculty of Design, Darmstadt (Germany).

IS IT POSSIBLE TO TEACH DESIGN?

I try.