NEW YORK, USA

Stefan Sagmeister (Sagmeister Inc.)

PROFESSIONAL YEARS

23

A VALUABLE QUALITY FOR A DESIGN STUDENT + A DESIGN PROFESSIONAL

Tenacity + Curiosity

FAVOURITE FOOD NOW

Tiny bow Shanghainese soup dumplings

YOUR MOST VALUED POSSESSION NOW

My dad’s watch

YEAR OF PROJECT

2008

PROFESSIONAL PROJECT BRIEF

To create a visual identity for a music centre in Portugal

CLIENT

Guta Muera Guedes, Casa da Musica

COLLABORATOR(S)

Matthias Ernstberger, Quentin Walesh, Ralph Ammer

TECHNOLOGY

Various media

TIME SPENT

10 months

TYPEFACE

Custom font

WHY DO YOU LIKE THIS PROJECT?

It’s a good example of a changing identity really working for the client’s interest. Our goal was to show the many different kinds of music performed in one house. Depending on the music it is filled with, the house changes its character and works dicelike by displaying different views and facets of music. A Casa da Musica logo generator was developed – a custom piece of software connected to a scanner that turns any image into an animated and still image Casa da Musica logo within a fraction of a second.

WHAT DO YOU DISLIKE ABOUT IT?

I would stay involved longer than two years.

OUTCOMES

We receive many client calls about identities, saying that they saw Casa da Musica.

FEEDBACK

The identity received a lot of press in design circles and is still properly used even after the marketing director changed.

DO YOU TEACH?

Graduate Design, School of Visual Arts, New York (USA). Course name: Is it possible to touch someone’s heart with design?

IS IT POSSIBLE TO TEACH DESIGN?

I learned the most from my classmates.