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PART ONE: The Making of a Business
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PART ONE: The Making of a Business
by Peter Hargreaves
In for a Penny: A Business Adventure
Cover
Publishing details
Author’s Note
Preface
Prologue: The Little Man In Times Square (Or The Best $100 I Ever Spent)
PART ONE: The Making of a Business
Chapter 1: The Bake House and Beyond
A Father’s Son
Learning The Ropes
Meeting The Other Half
Chapter 2: The Money’s in the Post
A Short Journey to Work
Beginner’s Luck?
The Joys Of Word Processing
Business Takes Off
Chapter 3: Enter the Rochdale Cowboy
A Tough Choice
A Brief Digression; And Learning From Our Mistakes
Playing The PR Game
Unwanted Visitors And An Interesting Lunch
The Rochdale Cowboy
An Early Bombshell
Chapter 4: Where are the Customers’ Yachts?
Unit Trusts Or Investment Bonds?
Royal York Crescent
Remembering The Little Man In Times Square – Again!
Moving into insurance
Chapter 5: The Crash of ‘87 and Other Headaches
Broadening the Income Base
The Mid-1980s
The Lean Years
Changing Our Business Model
Chapter 6: Fighting the PEP Wars
The Investment Trust Bonanza
The Privatisation Gravy Train
Moving Into Stockbroking
The Thorn In My Side
The PEP Wars
The PEP wars timeline
Chapter 7: The Tesco of the Retail Investment World
Developing Vantage
Refining The Concept
Our Goal: To Be “The Tesco Of The Retail Investment World”
Chapter 8: Fearlessly to Market
The Golden Years
The Equitable Life Shock
Continuous Development And Improvement
Deciding on flotation
Making The Flotation Happen
PART TWO: What I Have Learned (so far)
A Brief Introduction To Part Two
Chapter 9: Finding Your Customers
Marketing
Innovation; the value of great ideas
My Golden Rules Of Advertising
Reflections on Sales and Competition
PR – Is It Useful?
Chapter 10: Making Your Organisation Work
Avoid Meetings Like the Plague
Getting The Best Out Of Employees
The Importance Of Company Culture
Making the best use of your time
How To Recruit Good Staff
Dealing with customers
Keeping Costs Down
Management Consultants – A Waste Of Time?
Making the Most of Your Assets
The Ingredients of Business Success
Chapter 11: Making Sense of Investment
Investment Success and Wealth
My Investment Philosophy
The magic of 10%
One example which rewarded investors …
… And Two Poor Ones
One That Disappointed
Precipice bonds
Choosing The Right Investments
Glossary
Internet Stocks – and Other Sources of Grief
How To Build Your Wealth
Epilogue: The Simple Pleasures In Life
Acknowledgements
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Prologue: The Little Man In Times Square (Or The Best $100 I Ever Spent)
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Chapter 1: The Bake House and Beyond
PART ONE: The Making of a Business
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