INFLUENCE. Copyright © 1984, 1994, 2007, 2009 by Robert Cialdini. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books.

First Collins Business Essentials edition 2009

Library of Congress Cataloging-in-Publication Data

Cialdini, Robert B.

Influence : the psychology of persuasion / Robert B.

Cialdini.—Rev. ed.

p. cm.

Includes bibliographic references and index.

ISBN: 978-0-06-124189-5

ISBN-10: 0-06-124189-x

1. Infl uence (Psychology) 2. Persuasion (Psychology)

3. Compliance. I. Title.

BF774.C53 1993

153.8’ 52—dc20

93-2549

CIP

EPub Edition © JUNE 2009 ISBN: 9780061899874

Version 07122013

07 08 09 10 RRD 10 9 8 7 6

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