Contents

This book

Acknowledgements

Chapter 1:   What is interactive television?

Chapter 1 in 30 seconds …

Introduction

The different types of interactive television

Why bother with interactive television?

A concise history of interactive television

In-depth: Winky Dink and You

Actions

Chapter 2:   The technology

Chapter 2 in 30 seconds …

Interactive television technologies

The viewer

The television set

The transmission network or platform

In-depth: MPEG-2

In-depth: DVB and ATSC

Interactive television set-top boxes

Synchronisation of video and interactive content

Attempts at standardisation

Case studies

Actions

Chapter 3:   Making money

Chapter 3 in 30 seconds …

The commercial attractions of television

Characteristics of commercially successful interactive television services

Revenue sources

Case studies

Actions

Chapter 4:   Production

Chapter 4 in 30 seconds …

Overview of television, software and web site production

The production process step by step

In-depth: An example interactive television budget

In-depth: The interactive television production team

Production tools

Case studies

Actions

Chapter 5:   Usability and design

Chapter 5 in 30 seconds …

Fundamentals of usability and design

The television experience

Design checklist

Case studies

Actions

Chapter 6:   The future

Chapter 6 in 30 seconds …

Must-have interactive television

A social future

Power to the people

This book in 30 seconds …

Actions

Interactive television glossary

Sources

Index

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