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CHAPTER 8

OVERVIEW OF EQUITY SECURITIES

Ryan C. Fuhrmann, CFA

Westfield, IN, U.S.A.

Asjeet S. Lamba, CFA

Bulleen, Australia

LEARNING OUTCOMES

After completing this chapter, you will be able to do the following:

  • Discuss the importance and relative performance of equity securities in global financial markets.
  • Discuss the characteristics of various types of equity securities.
  • Distinguish between public and private equity securities.
  • Discuss the differences in voting rights and other ownership characteristics among various equity classes.
  • Discuss the methods for investing in nondomestic equity securities.
  • Compare and contrast the risk and return characteristics of various types of equity securities.
  • Explain the role of equity securities in the financing of a company’s assets and creating company value.
  • Distinguish between the market value and book value of equity securities.
  • Compare and contrast a company’s cost of equity, its (accounting) return on equity, and investors’ required rates of return.

1. INTRODUCTION

Equity securities represent ownership claims on a company’s net assets. As an asset class, equity plays a fundamental role in investment analysis and portfolio management because it represents a significant portion of many individual and institutional investment portfolios.

The study of equity securities is important for many reasons. First, the decision on how much of a client’s portfolio to allocate to equities affects the risk and return characteristics of the entire portfolio. Second, different types of equity securities have different ownership claims on a company’s net assets, which affect their risk and return characteristics in different ways. Finally, variations in the features of equity securities are reflected in their market prices, so it is important to understand the valuation implications of these features.

This chapter provides an overview of equity securities and their different features and establishes the background required to analyze and value equity securities in a global context. It addresses the following questions:

  • What distinguishes common shares from preference shares, and what purposes do these securities serve in financing a company’s operations?
  • What are convertible preference shares, and why are they often used to raise equity for unseasoned or highly risky companies?
  • What are private equity securities, and how do they differ from public equity securities?
  • What are depository receipts and their various types, and what is the rationale for investing in them?
  • What are the risk factors involved in investing in equity securities?
  • How do equity securities create company value?
  • What is the relationship between a company’s cost of equity, its return on equity, and investors’ required rate of return?

The remainder of this chapter is organized as follows. Section 2 provides an overview of global equity markets and their historical performance. Section 3 examines the different types and characteristics of equity securities, and Section 4 outlines the differences between public and private equity securities. Section 5 provides an overview of the various types of equity securities listed and traded in global markets. Section 6 discusses the risk and return characteristics of equity securities. Section 7 examines the role of equity securities in creating company value and the relationship between a company’s cost of equity, its return on equity, and investors’ required rate of return. Section 8 concludes and summarizes the chapter.

2. EQUITY SECURITIES IN GLOBAL FINANCIAL MARKETS

This section highlights the relative importance and performance of equity securities as an asset class. We examine the total market capitalization and trading volume of global equity markets and the prevalence of equity ownership across various geographic regions. We also examine historical returns on equities and compare them to the returns on government bonds and bills.

Exhibit 8-1 summarizes the contributions of selected countries and geographic regions to global gross domestic product (GDP) and global equity market capitalization. Analysts can examine the relationship between equity market capitalization and GDP as an indicator of whether the global equity market (or a specific country’s or region’s equity market) is under, over, or fairly valued. Global equity markets expanded at twice the rate of global GDP between 1993 and 2004. At the beginning of 2008, global GDP and equity market capitalization were nearly equal at approximately US$55 trillion.1 This implies an equity market capitalization to GDP ratio of 100 percent, which was almost twice the long-run average of 50 percent and indicates that global equity markets were overvalued at that time.

EXHIBIT 8-1 Country and Regional Contributions to Global GDP and Equity Market Capitalization (2007)

Sources: MacroMavens, IMF World Economic Outlook 2008, Standard & Poor’s BMI Global Index weights.

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Exhibit 8-1 illustrates the significant value that investors attach to publicly traded equities relative to the sum of goods and services produced globally every year. It shows the continued significance, and the potential overrepresentation, of U.S. equity markets relative to their contribution to global GDP. That is, while U.S. equity markets contribute around 43 percent to the total capitalization of global equity markets, their contribution to the global GDP is only around 21 percent. Following the stock market turmoil in 2008, however, the market capitalization to GDP ratio of the United States fell to 59 percent, which is significantly lower than its long-run average of 79 percent.2

As equity markets outside the United States develop and become increasingly global, their total capitalization levels are expected to grow closer to their respective world GDP contributions. Therefore, it is important to understand and analyze equity securities from a global perspective.

Exhibit 8-2 lists the top 10 equity markets at the end of 2008 based on total market capitalization (in billions of U.S. dollars), trading volume, and the number of listed companies.3 Note that the rankings differ based on the criteria used. For example, the top three markets based on total market capitalization are the NYSE Euronext (U.S.), Tokyo Stock Exchange Group, and NASDAQ OMX; however, the top three markets based on total U.S. dollar trading volume are the Nasdaq OMX, NYSE Euronext (U.S.), and London Stock Exchange, respectively.4 A relatively new entrant to this top 10 list is China’s Shanghai Stock Exchange, which is the only emerging equity market represented on this list.

EXHIBIT 8-2 Equity Markets Ranked by Total Market Capitalization at the End of 2008 (billions of U.S. dollars)

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Exhibit 8-3 compares the real (or inflation-adjusted) compounded returns on government bonds, government bills, and equity securities in 17 countries during 1900–2008.5 In real terms, government bonds and bills have essentially kept pace with the inflation rate, earning annualized real returns of 1 percent to 2 percent in most countries.6 By comparison, real returns in equity markets have generally been above 4 percent per year in most markets—with a world average return just over 5 percent and a world average return excluding the United States just under 5 percent. During this period, Australia and Sweden were the best performing markets followed by South Africa, the United States, and Canada.

EXHIBIT 8-3 Real Returns on Global Equity Securities, Bonds, and Bills during 1900–2008

Source: Dimson, Marsh, and Staunton (2009).

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Exhibit 8-4 focuses on the real compounded rates of return on equity securities in the same 17 countries during 1900–2008 as well as during the more recent time periods of 1990–1999 and 2000–2008. During 2000–2008, with the exception of Australia, Norway, and South Africa, real returns were negative or close to zero in all markets including the world average. This is in sharp contrast to the performance of these markets during 1990–1999, when inflation rates and interest rates were at record lows in most countries and growth in corporate profits was at record highs.7

EXHIBIT 8-4 Real Returns on Global Equity Securities during 1900–2008, 1990–1999, and 2000–2008

Source: Dimson, Marsh, and Staunton (2009).

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The volatility in equity market returns is further highlighted in Exhibit 8-5, which shows the average performance of world equity markets and the worst performing equity market during World War I, World War II, the technology crash, the oil crisis, the Wall Street crash, and the more recent banking/credit crash. Note that in each period the losses suffered by the worst affected equity market were much larger than the average global losses. The data for the credit crash is as of the end of 2008 and thus does not fully capture the extent of its effects on world equity markets. It is more than likely that in the future, the credit crash of 2007–2008 will be viewed as being the worst of all the extreme market losses.

EXHIBIT 8-5 Extreme Losses in Global Equity Markets during 1900–2008

Source: Adapted from Dimson, Marsh, and Staunton (2009).

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These observations and historical data are consistent with the concept that the return on securities is directly related to risk level. That is, equity securities have higher risk levels when compared with government bonds and bills, they earn higher rates of return to compensate investors for these higher risk levels, and they also tend to be more volatile over time.

Given the high risk levels associated with equity securities, it is reasonable to expect that investors’ tolerance for risk will tend to differ across equity markets. This is illustrated in Exhibit 8-6, which shows the results of a series of studies conducted by the Australian Securities Exchange on international differences in equity ownership. During the 2000–2008 period, equity ownership as a percentage of the population was lowest in South Korea (averaging 7.5 percent), followed by Germany (16.6 percent) and Sweden (21 percent). In contrast, Australia, Canada, and the United States had the highest equity ownership as a percentage of the population (averaging almost 50 percent). In addition, there has been a relative decline in share ownership in several countries over recent years, which is not surprising given the recent overall uncertainty in global economies and the volatility in equity markets that this uncertainty has created.

EXHIBIT 8-6 International Comparisons of Stock Ownership in Selected Countries: 2000–2008

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An important implication from the above discussion is that equity securities represent a key asset class for global investors because of their unique return and risk characteristics. We next examine the various types of equity securities traded on global markets and their salient characteristics.

3. TYPES AND CHARACTERISTICS OF EQUITY SECURITIES

Companies finance their operations by issuing either debt or equity securities. A key difference between these securities is that debt is a liability of the issuing company, whereas equity is not. This means that when a company issues debt, it is contractually obligated to repay the amount it borrows (i.e., the principal or face value of the debt) at a specified future date. The cost of using these funds is called interest, which the company is contractually obligated to pay until the debt matures or is retired.

When the company issues equity securities, it is not contractually obligated to repay the amount it receives from shareholders, nor is it contractually obligated to make periodic payments to shareholders for the use of their funds. Instead, shareholders have a claim on the company’s assets after all liabilities have been paid. Because of this residual claim, equity shareholders are considered to be owners of the company. Investors who purchase equity securities are seeking total return (i.e., capital or price appreciation and dividend income), whereas investors who purchase debt securities (and hold until maturity) are seeking interest income. As a result, equity investors expect the company’s management to act in their best interest by making operating decisions that will maximize the market price of their shares (i.e., shareholder wealth).

In addition to common shares (also known as ordinary shares or common stock), companies may also issue preference shares (also known as preferred stock), the other type of equity security. The following sections discuss the different types and characteristics of common and preference securities.

3.1. Common Shares

Common shares represent an ownership interest in a company and are the predominant type of equity security. As a result, investors share in the operating performance of the company, participate in the governance process through voting rights, and have a claim on the company’s net assets in the case of liquidation. Companies may choose to pay out some, or all, of their net income in the form of cash dividends to common shareholders, but they are not contractually obligated to do so.8

Voting rights provide shareholders with the opportunity to participate in major corporate governance decisions, including the election of its board of directors, the decision to merge with or take over another company, and the selection of outside auditors. Shareholder voting generally takes place during a company’s annual meeting. As a result of geographic limitations and the large number of shareholders, it is often not feasible for shareholders to attend the annual meeting in person. For this reason, shareholders may vote by proxy, which allows a designated party—such as another shareholder, a shareholder representative, or management—to vote on the shareholders’ behalf.

Regular shareholder voting, where each share represents one vote, is referred to as statutory voting. Although it is the common method of voting, it is not always the most appropriate one to use to elect a board of directors. To better serve shareholders who own a small number of shares, cumulative voting is often used. Cumulative voting allows shareholders to direct their total voting rights to specific candidates, as opposed to having to allocate their voting rights evenly among all candidates. Total voting rights are based on the number of shares owned multiplied by the number of board directors being elected. For example, under cumulative voting, if four board directors are to be elected, a shareholder who owns 100 shares is entitled to 400 votes and can either cast all 400 votes in favor of a single candidate or spread them across the candidates in any proportion. In contrast, under statutory voting, a shareholder would be able to cast only a maximum of 100 votes for each candidate.

The key benefit to cumulative voting is that it allows shareholders with a small number of shares to apply all of their votes to one candidate, thus providing the opportunity for a higher level of representation on the board than would be allowed under statutory voting.

Exhibit 8-7 describes the rights of Viacom Corporation’s shareholders. In this case, a dual-share arrangement allows the founding chairman and his family to control more than 70 percent of the voting rights through the ownership of Class A shares. This arrangement gives them the ability to exert control over the board of director election process, corporate decision making, and other important aspects of managing the company. A cumulative voting arrangement for any minority shareholders of Class A shares would improve their board representation.

EXHIBIT 8-7 Share Class Arrangements at Viacom Corporation

Viacom has two classes of common stock: Class A, which is the voting stock, and Class B, which is the nonvoting stock. There is no difference between the two classes except for voting rights; they generally trade within a close price range of each other. There are, however, far more shares of Class B outstanding, so most of the trading occurs in that class.

Voting Rights—Holders of Class A common stock are entitled to one vote per share. Holders of Class B common stock do not have any voting rights, except as required by Delaware law. Generally, all matters to be voted on by Viacom stockholders must be approved by a majority of the aggregate voting power of the shares of Class A common stock present in person or represented by proxy, except as required by Delaware law.

Dividends—Stockholders of Class A common stock and Class B common stock will share ratably in any cash dividend declared by the Board of Directors, subject to any preferential rights of any outstanding preferred stock. Viacom does not currently pay a cash dividend, and any decision to pay a cash dividend in the future will be at the discretion of the Board of Directors and will depend on many factors.

Conversion—So long as there are 5,000 shares of Class A common stock outstanding, each share of Class A common stock will be convertible at the option of the holder of such share into one share of Class B common stock.

Liquidation Rights—In the event of liquidation, dissolution, or winding-up of Viacom, all stockholders of common stock, regardless of class, will be entitled to share ratably in any assets available for distributions to stockholders of shares of Viacom common stock subject to the preferential rights of any outstanding preferred stock.

Split, Subdivisions, or Combination—In the event of a split, subdivision, or combination of the outstanding shares of Class A common stock or Class B common stock, the outstanding shares of the other class of common stock will be divided proportionally.

Preemptive Rights—Shares of Class A common stock and Class B common stock do not entitle a stockholder to any preemptive rights enabling a stockholder to subscribe for or receive shares of stock of any class or any other securities convertible into shares of stock of any class of Viacom.

This information has been adapted from Viacom’s investor relations web site and its 10-K filing with the U.S. Securities and Exchange Commission; see www.viacom.com.

As seen in Exhibit 8-7, companies can issue different classes of common shares (Class A and Class B shares), with each class offering different ownership rights.9 For example, as shown in Exhibit 8-8, the Ford Motor Company has Class A shares (“Common Stock”), which are owned by the investing public. It also has Class B shares, which are owned only by the Ford family. The exhibit contains an excerpt from Ford’s 2008 Annual Report (p. 115). Class A shareholders have 60 percent voting rights, whereas Class B shareholders have 40 percent. In the case of liquidation, however, Class B shareholders will not only receive the first US$0.50 per share that is available for distribution (as will Class A shareholders), but they will also receive the next US$1.00 per share that is available for distribution before Class A shareholders receive anything else. Thus, Class B shareholders have an opportunity to receive a larger proportion of distributions upon liquidation than do Class A shareholders.10

EXHIBIT 8-8 Share Class Arrangements at Ford Motor Company

NOTE 21. CAPITAL STOCK AND AMOUNTS PER SHARE

All general voting power is vested in the holders of Common Stock and Class B Stock. Holders of our Common Stock have 60% of the general voting power and holders of our Class B Stock are entitled to such number of votes per share as will give them the remaining 40%. Shares of Common Stock and Class B Stock share equally in dividends when and as paid, with stock dividends payable in shares of stock of the class held. As discussed in Note 16, we are prohibited from paying dividends (other than dividends payable in stock) under the terms of the Credit Agreement.

If liquidated, each share of Common Stock will be entitled to the first $0.50 available for distribution to holders of Common Stock and Class B Stock, each share of Class B Stock will be entitled to the next $1.00 so available, each share of Common Stock will be entitled to the next $0.50 so available and each share of Common and Class B Stock will be entitled to an equal amount thereafter.

Extracted from Ford Motor Company’s 2008 Annual Report (http://virtual.stivesonline.com/publication/?i=14030).

Common shares may also be callable or putable. Callable common shares (also known as redeemable common shares) give the issuing company the option (or right), but not the obligation, to buy back shares from investors at a call price that is specified when the shares are originally issued. It is most common for companies to call (or redeem) their common shares when the market price is above the prespecified call price. The company benefits because it can buy back its shares below the current market price and later resell them at a higher market price, and it can also reduce dividend payments to preserve capital, if required. Investors benefit because they receive a guaranteed return when their shares are called. Exhibit 8-9 provides an example of callable common shares issued by Genomic Solutions in the U.S. market. The exhibit provides details on the creation of callable common shares used to consummate a strategic alliance between PerkinElmer and Genomic Solutions. The arrangement contains provisions more favorable to PerkinElmer because at the time it was a more established and better capitalized company than Genomic Solutions.

EXHIBIT 8-9 Callable Stock Arrangement from Genomic Solutions

The following information assumes that the underwriters do not exercise the overallotment option granted by us to purchase additional shares in the offering:

Callable common stock offered by us: 7,000,000 shares
Callable common stock to be outstanding after the offering: 22,718,888 shares
Common stock to be outstanding after the offering: 1,269,841 shares
Proposed Nasdaq National Market symbol: GNSL
Use of proceeds: General corporate purposes and possible future acquisitions

For two years from the completion of this offering, we may require all holders of our callable common stock to sell their shares back to us. We must exercise this right at PerkinElmer’s direction. The price for repurchase of our callable common stock generally will be 20% over the market price. PerkinElmer also has a right to match any third party offer for our callable common stock or our business that our board of directors is prepared to accept.

Genomic Solutions Form S-1 as filed with the U.S. SEC (14 May 2000); see www.edgar-online.com.

Putable common shares give investors the option or right to sell their shares (i.e., “put” them) back to the issuing company at a price that is specified when the shares are originally issued. Investors will generally sell their shares back to the issuing company when the market price is below the prespecified put price. Thus, the put option feature limits the potential loss for investors. From the issuing company’s perspective, the put option facilitates raising capital because the shares are more appealing to investors.

Exhibit 8-10 provides an example of putable common shares issued by Dreyer’s, now a subsidiary of Switzerland-based Nestlé. In this case, shareholders had the right to sell their shares to Dreyer’s for US$83.10, the prespecified put price.

EXHIBIT 8-10 Putable Stock Arrangement for Dreyer’s Grand Ice Cream

Dreyer’s Grand Ice Cream Holdings, Inc. (“Dreyer’s”) (NNM: DRYR) announced today that the period during which holders of shares of Dreyer’s Class A Callable Putable Common Stock (the “Class A Shares”) could require Dreyer’s to purchase their Class A Shares (the “Put Right”) for a cash payment of $83.10 per Class A Share (the “Purchase Price”) expired at 5:00 p.m. New York City time on January 13, 2006 (the “Expiration Time”). According to the report of the depositary agent for the Put Right, holders of an aggregate of 30,518,885 Class A Shares (including 1,792,193 shares subject to guaranteed delivery procedures) properly exercised the Put Right.

“Dreyer’s Announces Expiration of Put Period and Anticipated Merger with Nestle,” Business Wire (14 January 2006): www.findarticles.com/p/articles/mi_m0EIN/is_2006_Jan_14/ai_n16001349.

3.2. Preference Shares

Preference shares (or preferred stock) rank above common shares with respect to the payment of dividends and the distribution of the company’s net assets upon liquidation.11 However, preference shareholders do not share in the operating performance of the company and generally do not have any voting rights, unless explicitly allowed for at issuance. Preference shares have characteristics of both debt securities and common shares. Similar to the interest payments on debt securities, the dividends on preference shares are fixed and are generally higher than the dividends on common shares. However, unlike interest payments, preference dividends are not contractual obligations of the company. Similar to common shares, preference shares can be perpetual (i.e., no fixed maturity date), can pay dividends indefinitely, and can be callable or putable.

Exhibit 8-11 provides an example of callable preference shares issued by Goldman Sachs to raise capital during the credit crisis of 2008. In this case, Berkshire Hathaway, the purchaser of the shares, will receive an ongoing dividend from Goldman Sachs. If Goldman Sachs chooses to buy back the shares, it must do so at a 10 percent premium above their par value.

EXHIBIT 8-11 Callable Stock Arrangement between Goldman Sachs and Berkshire Hathaway

New York, NY, September 23, 2008—The Goldman Sachs Group, Inc. (NYSE: GS) announced today that it has reached an agreement to sell $5 billion of perpetual preferred stock to Berkshire Hathaway, Inc. in a private offering. The preferred stock has a dividend of 10 percent and is callable at any time at a 10 percent premium. In conjunction with this offering, Berkshire Hathaway will also receive warrants to purchase $5 billion of common stock with a strike price of $115 per share, which are exercisable at any time for a five year term. In addition, Goldman Sachs is raising at least $2.5 billion in common equity in a public offering.

Goldman Sachs, “Berkshire Hathaway to Invest $5 billion in Goldman Sachs,” (23 September 2008): www.goldmansachs.com/our-firm/press/press-releases/archived/2008/berkshire-hathaway-invest.html.

Dividends on preference shares can be cumulative, noncumulative, participating, nonparticipating, or some combination thereof (i.e., cumulative participating, cumulative nonparticipating, noncumulative participating, noncumulative nonparticipating).

Dividends on cumulative preference shares accrue so that if the company decides not to pay a dividend in one or more periods, the unpaid dividends accrue and must be paid in full before dividends on common shares can be paid. In contrast, noncumulative preference shares have no such provision. This means that any dividends that are not paid in the current or subsequent periods are forfeited permanently and are not accrued over time to be paid at a later date. However, the company is still not permitted to pay any dividends to common shareholders in the current period unless preferred dividends have been paid first.

Participating preference shares entitle the shareholders to receive the standard preferred dividend plus the opportunity to receive an additional dividend if the company’s profits exceed a prespecified level. In addition, participating preference shares can also contain provisions that entitle shareholders to an additional distribution of the company’s assets upon liquidation, above the par (or face) value of the preference shares. Nonparticipating preference shares do not allow shareholders to share in the profits of the company. Instead, shareholders are entitled to receive only a fixed dividend payment and the par value of the shares in the event of liquidation. The use of participating preference shares is much more common for smaller, riskier companies where the possibility of future liquidation is more of a concern to investors.

Preference shares can also be convertible. Convertible preference shares entitle shareholders to convert their shares into a specified number of common shares. This conversion ratio is determined at issuance. Convertible preference shares have the following advantages:

  • They allow investors to earn a higher dividend than if they invested in the company’s common shares.
  • They allow investors the opportunity to share in the profits of the company.
  • They allow investors to benefit from a rise in the price of the common shares through the conversion option.
  • Their price is less volatile than the underlying common shares because the dividend payments are known and more stable.

As a result, the use of convertible preference shares is a popular financing option in venture capital and private equity transactions in which the issuing companies are considered to be of higher risk and when it may be years before the issuing company “goes public” (i.e., issues common shares to the public).

Exhibit 8-12 provides examples of the types and characteristics of preference shares as issued by DBS Bank of Singapore.

EXHIBIT 8-12 Examples of Preference Shares Issued by DBS Bank

SINGAPORE, MAY 12—DBS Bank said today it plans to offer S$700 million in preference shares and make it available to both retail and institutional investors in Singapore. Called the DBS Preferred Investment Issue, it will yield investors a fixed noncumulative gross dividend rate of 6% for the first ten years and a floating rate thereafter. The DBS Preferred Investment Issue will be offered in two tranches, consisting of a S$100 million tranche to retail investors via ATMs and a S$600 million placement tranche available to both retail and institutional investors. Depending on investor demand, DBS could increase the offering amount.

Jackson Tai, President and Chief Operating Officer of DBS Group Holdings, said that following the success of the hybrid Tier 1 issue in March, DBS decided to make this new issue available to the local retail investors. “We consider these issues as an important capital management tool. We were pleased with the success of our hybrid Tier 1 issue for institutional investors and wanted to introduce a capital instrument that would be available to retail investors as well.”

DBS Preferred Investment Issues are perpetual securities, redeemable after ten years at the option of DBS Bank and at every dividend date thereafter subject to certain redemption conditions. They are issued by DBS Bank and are considered to be core Tier 1 capital under the Monetary Authority of Singapore and Bank of International Settlement’s guidelines. They will be listed on the Singapore Exchange Securities Trading Limited and can be traded on the secondary market through a broker. Holders of the DBS Preferred Investment Issue will receive the dividend net of the 24.5% income tax. Investors may claim the tax credit in their tax returns.

DBS Bank, “DBS Follows US$850 Million Offering of Subordinated Notes to International Markets with Singapore Dollar Market Financing” (12 May 2001): www.dbs.com/newsroom/2001/Pages/press010512.aspx.

4. PRIVATE VERSUS PUBLIC EQUITY SECURITIES

Our discussion so far has focused on equity securities that are issued and traded in public markets and on exchanges. Equity securities can also be issued and traded in private equity markets. Private equity securities are issued primarily to institutional investors via nonpublic offerings, such as private placements. Because they are not listed on public exchanges, there is no active secondary market for these securities. As a result, private equity securities do not have “market determined” quoted prices, are highly illiquid, and require negotiations between investors in order to be traded. In addition, financial statements and other important information needed to determine the fair value of private equity securities may be difficult to obtain because the issuing companies are typically not required by regulatory authorities to publish this information.

There are three primary types of private equity investments: venture capital, leveraged buyouts, and private investment in public equity. Venture capital investments provide “seed” or start-up capital, early-stage financing, or mezzanine financing to companies that are in the early stages of development and require additional capital for expansion. These funds are then used to finance the company’s product development and growth. Venture capitalists range from family and friends to wealthy individuals and private equity funds. Because the equity securities issued to venture capitalists are not publicly traded, they generally require a commitment of funds for a relatively long period of time; the opportunity to “exit” the investment is typically within 3 to 10 years from the initial start-up. The exit return earned by these private equity investors is based on the price that the securities can be sold for if and when the start-up company first goes public, either via an initial public offering (IPO) on the stock market or by being sold to other investors.

A leveraged buyout (LBO) occurs when a group of investors (such as the company’s management or a private equity partnership) uses a large amount of debt to purchase all of the outstanding common shares of a publicly traded company. In cases where the group of investors acquiring the company is primarily comprised of the company’s existing management, the transaction is referred to as a management buyout (MBO). After the shares are purchased, they cease to trade on an exchange and the investor group takes full control of the company. In other words, the company is taken “private” or has been privatized. Companies that are candidates for these types of transactions generally have large amounts of undervalued assets (which can be sold to reduce debt) and generate high levels of cash flows (which are used to make interest and principal payments on the debt). The ultimate objective of a buyout (LBO or MBO) is to restructure the acquired company and later take it “public” again by issuing new shares to the public in the primary market.

The third type of private investment is a private investment in public equity, or PIPE.12 This type of investment is generally sought by a public company that is in need of additional capital quickly and is willing to sell a sizeable ownership position to a private investor or investor group. For example, a company may require a large investment of new equity funds in a short period of time because it has significant expansion opportunities, is facing high levels of indebtedness, or is experiencing a rapid deterioration in its operations. Depending on how urgent the need is and the size of the capital requirement, the private investor may be able to purchase shares in the company at a significant discount to the publicly quoted market price. Exhibit 8-13 contains a recent PIPE transaction for the electronics retailer hhgregg, which also included the issuance of additional common shares to the public.

EXHIBIT 8-13 Example of a PIPE Transaction

On July 20, 2009, hhgregg completed a public stock offering of 4,025,000 shares of its common stock at $16.50 per share. Concurrently with the public offering, investment funds affiliated with Freeman Spogli & Co. purchased an additional 1,000,000 shares of common stock, in a private placement transaction, at the price per share paid by the public in the offering. Proceeds, net of underwriting fees, from the public stock offering and private placement, totaled approximately $78.6 million. These proceeds will be used for general corporate purposes, including funding the Company’s accelerated new store growth plans.

This information was obtained from hhgregg’s first quarter fiscal 2009 earnings report (http://ir.hhgregg.com/releasedetail.cfm?ReleaseID=401980).

While the global private equity market is relatively small in comparison to the global public equity market, it has experienced considerable growth over the past three decades. According to a study of the private equity market sponsored by the World Economic Forum and spanning the period 1970–2007, approximately US$3.6 trillion in debt and equity were acquired in leveraged buyouts. Of this amount, approximately 75 percent or US$2.7 trillion worth of transactions occurred during 2001–2007.13 While the U.S. and the U.K markets were the focus of most private equity investments during the 1980s and 1990s, private equity investments outside of these markets have grown substantially in recent years. In addition, the number of companies operating under private equity ownership has also grown. For example, during the mid-1990s, fewer than 2,000 companies were under LBO ownership compared to close to 14,000 companies that were under LBO ownership globally at the beginning of 2007. The holding period for private equity investments has also increased during this time period from three to five years (1980s and 1990s) to approximately 10 years.14

The move to longer holding periods has given private equity investors the opportunity to more effectively and patiently address any underlying operational issues facing the company and to better manage it for long-term value creation. Because of the longer holding periods, more private equity firms are issuing convertible preference shares because they provide investors with greater total return potential through their dividend payments and the ability to convert their shares into common shares during an IPO.

In operating a publicly traded company, management often feels pressured to focus on short-term results15 (e.g., meeting quarterly sales and earnings targets from analysts biased toward near-term price performance) instead of operating the company to obtain long-term sustainable revenue and earnings growth. By “going private,” management can adopt a more long-term focus and can eliminate certain costs that are necessary to operate a publicly traded company—such as the cost of meeting regulatory and stock exchange filing requirements, the cost of maintaining investor relations departments to communicate with shareholders and the media, and the cost of holding quarterly analyst conference calls.

As described previously, public equity markets are much larger than private equity networks and allow companies more opportunities to raise capital that is subsequently actively traded in secondary markets. By operating under public scrutiny, companies are incentivized to be more open in terms of corporate governance and executive compensation to ensure that they are acting for the benefit of shareholders. In fact, some studies have shown that private equity firms score lower in terms of corporate governance effectiveness, which may be attributed to the fact that shareholders, analysts, and other stakeholders are able to influence management when corporate governance and other policies are public.

5. INVESTING IN NONDOMESTIC EQUITY SECURITIES

Technological innovations and the growth of electronic information exchanges (electronic trading networks, the Internet, etc.) have accelerated the integration and growth of global financial markets. As detailed previously, global capital markets have expanded at a much more rapid rate than global GDP in recent years; both primary and secondary international markets have benefited from the enhanced ability to rapidly and openly exchange information. Increased integration of equity markets has made it easier and less expensive for companies to raise capital and to expand their shareholder base beyond their local market. Integration has also made it easier for investors to invest in companies that are located outside of their domestic markets. This has enabled investors to further diversify and improve the risk and return characteristics of their portfolios by adding a class of assets with lower correlations to local country assets.

One barrier to investing globally is that many countries still impose “foreign restrictions” on individuals and companies from other countries that want to invest in their domestic companies. There are three primary reasons for these restrictions. The first is to limit the amount of control that foreign investors can exert on domestic companies. For example, some countries prevent foreign investors from acquiring a majority interest in domestic companies. The second is to give domestic investors the opportunity to own shares in the foreign companies that are conducting business in their country. For example, the Swedish home furnishings retailer IKEA abandoned efforts to invest in parts of the Asia/Pacific region because local governments did not want IKEA to maintain complete ownership of its stores. The third reason is to reduce the volatility of capital flows into and out of domestic equity markets. For example, one of the main consequences of the Asian Financial Crisis in 1997–1998 was the large outflow of capital from such emerging market countries as Thailand, Indonesia, and South Korea. These outflows led to dramatic declines in the equity markets of these countries and significant currency devaluations and resulted in many governments placing restrictions on capital flows. Today, many of these same markets have built up currency reserves to better withstand capital outflows inherent in economic contractions and periods of financial market turmoil.

Studies have shown that reducing restrictions on foreign ownership has led to improved equity market performance over the long term.16 Although restrictions vary widely, more countries are allowing increasing levels of foreign ownership. For example, Australia has sought tax reforms as a means to encourage international demand for its managed funds in order to increase its role as an international financial center. China recently announced plans to allow designated foreign institutional investors to invest up to US$1 billion in its domestic yuan-denominated A shares (up from a previous US$800 million) as it seeks to slowly liberalize its stock markets.

Over the past two decades, three trends have emerged: (1) an increasing number of companies have issued shares in markets outside of their home country; (2) the number of companies whose shares are traded in markets outside of their home has increased; and (3) an increasing number of companies are dual listed, which means that their shares are simultaneously issued and traded in two or more markets. Companies located in emerging markets have particularly benefited from these trends because they no longer have to be concerned with capital constraints or lack of liquidity in their domestic markets. These companies have found it easier to raise capital in the markets of developed countries because these markets generally have higher levels of liquidity and more stringent financial reporting requirements and accounting standards. Being listed on an international exchange has a number of benefits. It can increase investor awareness about the company’s products and services, enhance the liquidity of the company’s shares, and increase corporate transparency because of the additional market exposure and the need to meet a greater number of filing requirements.

Technological advancements have made it easier for investors to trade shares in foreign markets. The German insurance company Allianz SE recently delisted its shares from the NYSE and certain European markets because international investors increasingly traded its shares on the Frankfurt Stock Exchange. Exhibit 8-14 illustrates the extent to which the institutional shareholder base at BASF, a large German chemical corporation, has become increasingly global in nature.

EXHIBIT 8-14 Example of Increased Globalization of Share Ownership

Adapted from BASF’s investor relations web site (www.basf.com). Free float refers to the extent that shares are readily and freely tradable in the secondary market.

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5.1. Direct Investing

Investors can use a variety of methods to invest in the equity of companies outside of their local market. The most obvious is to buy and sell securities directly in foreign markets. However, this means that all transactions—including the purchase and sale of shares, dividend payments, and capital gains—are in the company’s, not the investor’s, domestic currency. In addition, investors must be familiar with the trading, clearing, and settlement regulations and procedures of that market. Investing directly often results in less transparency and more volatility because audited financial information may not be provided on a regular basis and the market may be less liquid. Alternatively, investors can use such securities as depository receipts and global registered shares, which represent the equity of international companies and are traded on local exchanges and in the local currencies. With these securities, investors have to worry less about currency conversions (price quotations and dividend payments are in the investor’s local currency), unfamiliar market practices, and differences in accounting standards. The sections that follow discuss various securities that investors can invest in outside of their home market.

5.2. Depository Receipts

A depository17 receipt (DR) is a security that trades like an ordinary share on a local exchange and represents an economic interest in a foreign company. It allows the publicly listed shares of a foreign company to be traded on an exchange outside its domestic market. A depository receipt is created when the equity shares of a foreign company are deposited in a bank (i.e., the depository) in the country on whose exchange the shares will trade. The depository then issues receipts that represent the shares that were deposited. The number of receipts issued and the price of each DR is based on a ratio, which specifies the number of depository receipts to the underlying shares. Consequently, a DR may represent one share of the underlying stock, many shares of the underlying stock, or a fractional share of the underlying stock. The price of each DR will be affected by factors that affect the price of the underlying shares, such as company fundamentals, market conditions, analysts’ recommendations, and exchange rate movements. In addition, any short-term valuation discrepancies between shares traded on multiple exchanges represent a quick arbitrage profit opportunity for astute traders to exploit. The responsibilities of the depository bank that issues the receipts include acting as custodian and as a registrar. This entails handling dividend payments, other taxable events, stock splits, and serving as the transfer agent for the foreign company whose securities the DR represents. The Bank of New York Mellon is the largest depository bank; however, Deutsche Bank, JPMorgan, and Citibank also offer depository services.18

A DR can be sponsored or unsponsored. A sponsored DR is when the foreign company whose shares are held by the depository has a direct involvement in the issuance of the receipts. Investors in sponsored DRs have the same rights as the direct owners of the common shares (e.g., the right to vote and the right to receive dividends). In contrast, with an unsponsored DR, the underlying foreign company has no involvement with the issuance of the receipts. Instead, the depository purchases the foreign company’s shares in its domestic market and then issues the receipts through brokerage firms in the depository’s local market. In this case, the depository bank, not the investors in the DR, retains the voting rights. Sponsored DRs are generally subject to greater reporting requirements than unsponsored DRs. In the United States, for example, sponsored DRs must be registered (meet the reporting requirements) with the U.S. Securities and Exchange Commission (SEC). Exhibit 8-15 contains an example of a sponsored DR issued by Japan Airlines.

EXHIBIT 8-15 Sponsored versus Unsponsored Depository Receipts

The Japan Airlines (JAL) Group, Asia’s biggest airline grouping, has picked the Bank of New York as the depository bank to make its previously unsponsored American depository receipts (ADRs) sponsored. By taking this action and by boosting investor relations activities in the U.S., the JAL group aims to increase the number of overseas shareholders. The JAL Group’s sponsored ADRs became effective on August 19th, 2004 and dealing will start on August 25th. The JAL Group’s American depository receipts had been previously issued in the U.S. as unsponsored ADRs by several U.S. depository banks since the 1970s. However, as unsponsored ADRs are issued without the involvement of the company itself, the company has difficulty in identifying ADR holders and controlling ADRs. From now, the JAL Group will be able to better serve its ADR holders and, at the same time, the JAL Group intends to increase its overseas investors.

Adapted from Japan Airlines Group’s investor relations web site (www.jal.com/en/press/2004/082301/img/ADRS.pdf).

There are two types of depository receipts: Global depository receipts (GDRs) and American depository receipts (ADRs), which are described next.

5.2.1. Global Depository Receipts

A global depository receipt (GDR) is issued outside of the company’s home country and outside of the United States. The depository bank that issues GDRs is generally located (or has branches) in the countries on whose exchanges the shares are traded. A key advantage of GDRs is that they are not subject to the foreign ownership and capital flow restrictions that may be imposed by the issuing company’s home country because they are sold outside of that country. The issuing company selects the exchange where the GDR is to be traded based on such factors as investors’ familiarity with the company or the existence of a large international investor base. The London and Luxembourg exchanges were the first ones to trade GDRs. Other stock exchanges trading GDRs are the Dubai International Financial Exchange, the Singapore Stock Exchange, and the Hong Kong Stock Exchange. Currently, the London and Luxembourg exchanges are where most GDRs are traded because they can be issued in a more timely manner and at a lower cost. Regardless of the exchange they are traded on, the majority of GDRs are denominated in U.S. dollars, although the number of GDRs denominated in pound sterling and euros is increasing. Note that although GDRs cannot be listed on U.S. exchanges, they can be privately placed with institutional investors based in the United States.

5.2.2. American Depository Receipts

An American depository receipt (ADR) is a U.S. dollar-denominated security that trades like a common share on U.S. exchanges. First created in 1927, ADRs are the oldest type of depository receipts and are currently the most commonly traded depository receipts. They enable foreign companies to raise capital from U.S. investors. Note that an ADR is one form of a GDR; however, not all GDRs are ADRs because GDRs cannot be publicly traded in the United States. The term American depository share (ADS) is often used in tandem with the term ADR. A depository share is a security that is actually traded in the issuing company’s domestic market. That is, while American depository receipts are the certificates that are traded on U.S. markets, American depository shares are the underlying shares on which these receipts are based.

There are four primary types of ADRs, with each type having different levels of corporate governance and filing requirements. Level I Sponsored ADRs trade in the over-the-counter (OTC) market and do not require full registration with the Securities and Exchange Commission (SEC). Level II and Level III Sponsored ADRs can trade on the New York Stock Exchange (NYSE), NASDAQ, and American Stock Exchange (AMEX). Level II and III ADRs allow companies to raise capital and make acquisitions using these securities. However, the issuing companies must fulfill all SEC requirements.

The fourth type of ADR, an SEC Rule 144A or a Regulation S depository receipt, does not require SEC registration. Instead, foreign companies are able to raise capital by privately placing these depository receipts with qualified institutional investors or to offshore non-U.S. investors. Exhibit 8-16 summarizes the main features of ADRs.

EXHIBIT 8-16 Summary of the Main Features of American Depository Receipts

Source: Adapted from Boubakri, Cosset, and Samet (2008): Table 1.

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More than 2,000 DRs, from over 80 countries, currently trade on U.S. exchanges. Based on current statistics, the total market value of DRs issued and traded is estimated at approximately US$2 trillion, or 15 percent of the total dollar value of equities traded in U.S. markets.19

5.2.3. Global Registered Share

A global registered share (GRS) is a common share that is traded on different stock exchanges around the world in different currencies. Currency conversions are not needed to purchase or sell them, because identical shares are quoted and traded in different currencies. Thus, the same share purchased on the Swiss exchange in Swiss francs can be sold on the Tokyo exchange for Japanese yen. As a result, GRSs offer more flexibility than depository receipts because the shares represent an actual ownership interest in the company that can be traded anywhere and currency conversions are not needed to purchase or sell them. GRSs were created and issued by Daimler Chrysler in 1998.

5.2.4. Basket of Listed Depository Receipts

Another type of global security is a basket of listed depository receipts (BLDR), which is an exchange-traded fund (ETF) that represents a portfolio of depository receipts. An ETF is a security that tracks an index but trades like an individual share on an exchange. An equity-ETF is a security that contains a portfolio of equities that tracks an index. It trades throughout the day and can be bought, sold, or sold short, just like an individual share. Like ordinary shares, ETFs can also be purchased on margin and used in hedging or arbitrage strategies. The BLDR is a specific class of ETF security that consists of an underlying portfolio of DRs and is designed to track the price performance of an underlying DR index. For example, the Asia 50 ADR Index Fund is a capitalization-weighted ETF designed to track the performance of 50 Asian market-based ADRs.

6. RISK AND RETURN CHARACTERISTICS OF EQUITY SECURITIES

Different types of equity securities have different ownership claims on a company’s net assets. The type of equity security and its features affect its risk and return characteristics. The following sections discuss the different return and risk characteristics of equity securities.

6.1. Return Characteristics of Equity Securities

There are two main sources of equity securities’ total return: price change (or capital gain) and dividend income. The price change represents the difference between the purchase price (Pt−1) and the sale price (Pt) of a share at the end of time t − 1 and t, respectively. Cash or stock dividends (Dt) represent distributions that the company makes to its shareholders during period t. Therefore, an equity security’s total return is calculated as:

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For non-dividend-paying stocks, the total return consists of price appreciation only. Companies that are in the early stages of their life cycle generally do not pay dividends because earnings and cash flows are reinvested to finance the company’s growth. In contrast, companies that are in the mature phase of their life cycle may not have as many profitable growth opportunities; therefore, excess cash flows are often returned to investors via the payment of regular dividends or through share repurchases.

For investors who purchase depository receipts or foreign shares directly, there is a third source of return: foreign exchange gains (or losses). Foreign exchange gains arise because of the change in the exchange rate between the investor’s currency and the currency that the foreign shares are denominated in. For example, U.S. investors who purchase the ADRs of a Japanese company will earn an additional return if the yen appreciates relative to the U.S. dollar. Conversely, these investors will earn a lower total return if the yen depreciates relative to the U.S. dollar. For example, if the total return for a Japanese company was 10 percent in Japan and the yen depreciated by 10 percent against the U.S. dollar, the total return of the ADR would be (approximately) 0 percent. If the yen had instead appreciated by 10 percent against the U.S. dollar, the total return of the ADR would be (approximately) 20 percent.

Investors who only consider price appreciation overlook an important source of return: the compounding that results from reinvested dividends. Reinvested dividends are cash dividends that the investor receives and uses to purchase additional shares. As Exhibit 8-17 shows, in the long run total returns on equity securities are dramatically influenced by the compounding effect of reinvested dividends. Between 1900 and 2008, US$1 invested in U.S. equities in 1900 would have grown in real terms to US$582 with dividends reinvested, but to just US$6 when taking only the price appreciation or capital gain into account. This corresponds to a real compounded return of 6 percent per year with dividends reinvested versus only 1.7 percent per year without dividends reinvested. As a comparison, Exhibit 8-17 shows the ending real wealth for bonds and bills, which are US$9.90 and US$2.90, respectively. These ending real wealth figures correspond to annualized real compounded returns of 2.1 percent on bonds and 1.0 percent on bills. This exhibit also shows the various bear markets (the lower boxes) over these periods, which were described in detail in Exhibit 8-5. In addition, it shows that each bear market was followed by a significant upward trend in the U.S. (and other) equity markets (the upper boxes).

EXHIBIT 8-17 Impact of Reinvested Dividends on Cumulative Real Returns in the U.S. Equity Market: 1900–2008

Source: Dimson, Marsh, and Staunton (2009).

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6.2. Risk of Equity Securities

The risk of any security is based on the uncertainty of its future cash flows. The greater the uncertainty of its future cash flows, the greater the risk and the more variable or volatile the security’s price. As discussed previously, an equity security’s total return is determined by its price change and dividends. Therefore, the risk of an equity security can be defined as the uncertainty of its expected (or future) total return. Risk is most often measured by calculating the standard deviation of the equity’s expected total return.

A variety of different methods can be used to estimate an equity’s expected total return and risk. One method uses the equity’s average historical return and the standard deviation of this return as proxies for its expected future return and risk. Another method involves estimating a range of future returns over a specified period of time, assigning probabilities to those returns, and then calculating an expected return and a standard deviation of return based on this information.

The type of equity security, as well as its characteristics, affects the uncertainty of its future cash flows and therefore its risk. In general, preference shares are less risky than common shares for three main reasons:

1. Dividends on preference shares are known and fixed, and they account for a large portion of the preference shares’ total return. Therefore, there is less uncertainty about future cash flows.

2. Preference shareholders receive dividends and other distributions before common shareholders.

3. The amount preference shareholders will receive if the company is liquidated is known and fixed as the par (or face) value of their shares. However, there is no guarantee that investors will receive that amount if the company experiences financial difficulty.

With common shares, however, a larger portion of shareholders’ total return (or all of their total return for nondividend shares) is based on future price appreciation, and future dividends are unknown. If the company is liquidated, common shareholders will receive whatever amount (if any) is remaining after the company’s creditors and preference shareholders have been paid. In summary, because the uncertainty surrounding the total return of preference shares is less than common shares, preference shares have lower risk and lower expected return than common shares.

It is important to note that some preference shares and common shares can be riskier than others because of their associated characteristics. For example, from an investor’s point of view, putable common or preference shares are less risky than their callable or noncallable counterparts because they give the investor the option to sell the shares to the issuer at a predetermined price. This predetermined price establishes a minimum price that investors will receive and reduces the uncertainty associated with the security’s future cash flow. As a result, putable shares generally pay a lower dividend than nonputable shares.

Because the major source of total return for preference shares is dividend income, the primary risk affecting all preference shares is the uncertainty of future dividend payments. Regardless of the preference shares’ features (callable, putable, cumulative, etc.), the greater the uncertainty surrounding the issuer’s ability to pay dividends, the greater the risk. Because the ability of a company to pay dividends is based on its future cash flows and net income, investors try to estimate these amounts by examining past trends or forecasting future amounts. The more earnings and the greater amount of cash flow that the company has had, or is expected to have, the lower the uncertainty and risk associated with its ability to pay future dividends.

Callable common or preference shares are riskier than their noncallable counterparts because the issuer has the option to redeem the shares at a predetermined price. Because the call price limits investors’ potential future total return, callable shares generally pay a higher dividend to compensate investors for the risk that the shares could be called in the future. Similarly, putable preference shares have lower risk than nonputable preference shares. Cumulative preference shares have lower risk than noncumulative preference shares because the cumulative feature gives investors the right to receive any unpaid dividends before any dividends can be paid to common shareholders.

7. EQUITY SECURITIES AND COMPANY VALUE

Companies issue equity securities on primary markets to raise capital and increase liquidity. This additional liquidity also provides the corporation an additional “currency” (its equity), which it can use to make acquisitions and provide stock option-based incentives to employees. The primary goal of raising capital is to finance the company’s revenue-generating activities in order to increase its net income and maximize the wealth of its shareholders. In most cases, the capital that is raised is used to finance the purchase of long-lived assets, capital expansion projects, research and development, the entry into new product or geographic regions, and the acquisition of other companies. Alternatively, a company may be forced to raise capital to ensure that it continues to operate as a going concern. In these cases, capital is raised to fulfill regulatory requirements, improve capital adequacy ratios, or to ensure that debt covenants are met.

The ultimate goal of management is to increase the book value (shareholders’ equity on a company’s balance sheet) of the company and maximize the market value of its equity. Although management actions can directly affect the book value of the company (by increasing net income or by selling or purchasing its own shares), they can only indirectly affect the market value of its equity. The book value of a company’s equity—the difference between its total assets and total liabilities—increases when the company retains its net income. The more net income that is earned and retained, the greater the company’s book value of equity. Because management’s decisions directly influence a company’s net income, they also directly influence its book value of equity.

The market value of the company’s equity, however, reflects the collective and differing expectations of investors concerning the amount, timing, and uncertainty of the company’s future cash flows. Rarely will book value and market value be equal. Although management may be accomplishing its objective of increasing the company’s book value, this increase may not be reflected in the market value of the company’s equity because it does not affect investors’ expectations about the company’s future cash flows. A key measure that investors use to evaluate the effectiveness of management in increasing the company’s book value is the accounting return on equity.

7.1. Accounting Return on Equity

Return on equity (ROE) is the primary measure that equity investors use to determine whether the management of a company is effectively and efficiently using the capital they have provided to generate profits. It measures the total amount of net income available to common shareholders generated by the total equity capital invested in the company. It is computed as net income available to ordinary shareholders (i.e., after preferred dividends have been deducted) divided by the average total book value of equity (BVE). That is:

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where NIt is the net income in year t and the average book value of equity is computed as the book values at the beginning and end of year t divided by 2. Return on equity assumes that the net income produced in the current year is generated by the equity existing at the beginning of the year and any new equity that was invested during the year. Note that some formulas only use shareholders’ equity at the beginning of year t (that is, the end of year t − 1) in the denominator. This assumes that only the equity existing at the beginning of the year was used to generate the company’s net income during the year. That is:

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Both formulas are appropriate to use as long as they are applied consistently. For example, using beginning of the year book value is appropriate when book values are relatively stable over time or when computing ROE for a company annually over a period of time. Average book value is more appropriate if a company experiences more volatile year-end book values or if the industry convention is to use average book values in calculating ROE.

One caveat to be aware of when computing and analyzing ROE is that net income and the book value of equity are directly affected by management’s choice of accounting methods, such as those relating to depreciation (straight line versus accelerated methods) or inventories (first in, first out versus weighted average cost). Different accounting methods can make it difficult to compare the return on equity of companies even if they operate in the same industry. It may also be difficult to compare the ROE of the same company over time if its accounting methods have changed during that time.

Exhibit 8-18 contains information on the net income and total book value of shareholders’ equity for three blue chip (widely held large market capitalization companies that are considered financially sound and are leaders in their respective industry or local stock market) pharmaceutical companies: Pfizer, Novartis AG, and GlaxoSmithKline. The data are for their financial years ending December 2006 through December 2008.20

EXHIBIT 8-18 Net Income and Book Value of Equity for Pfizer, Novartis AG, and GlaxoSmithKline (in thousands of U.S. dollars)

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Using the average book value of equity, the return on equity for Pfizer for the years ending December 2007 and 2008 can be calculated as:

Return on equity for the year ending December 2007

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Return on equity for the year ending December 2008

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Exhibit 8-19 summarizes the return on equity for Novartis and GlaxoSmithKline in addition to Pfizer for 2007 and 2008.

EXHIBIT 8-19 Return on Equity for Pfizer, Novartis AG, and GlaxoSmithKline

31 Dec 2008 31 Dec 2007
Pfizer 13.2% 11.9%
Novartis AG 16.5% 26.3%
GlaxoSmithKline 44.5% 24.4%

In the case of Novartis, the ROE of 26.3 percent in 2007 indicates that the company was able to generate a return (profit) of US$0.263 on every US$1.00 of capital invested by shareholders. In 2008, its operating performance deteriorated because it was only able to generate a 16.5 percent return on its equity. In contrast, GlaxoSmithKline almost doubled its return on equity over this period, from 24.4 percent to 44.5 percent. Pfizer’s ROE remained relatively unchanged.

ROE can increase if net income increases at a faster rate than shareholders’ equity or if net income decreases at a slower rate than shareholders’ equity. In the case of Novartis, ROE fell in 2008 because its net income decreased by over 30 percent while shareholders’ equity remained relatively stable. Stated differently, Novartis was less effective in using its equity capital to generate profits in 2008 than in 2007. In the case of GlaxoSmithKline, its ROE increased dramatically from 24.4 percent to 44.5 percent in 2007 versus 2008 even though its net income fell over 35 percent because its average shareholder equity decreased dramatically from 2006–2007 to 2007–2008.

An important question to ask is whether an increasing ROE is always good. The short answer is, “it depends.” One reason ROE can increase is if net income decreases at a slower rate than shareholders’ equity, which is not a positive sign. In addition, ROE can increase if the company issues debt and then uses the proceeds to repurchase some of its outstanding shares. This action will increase the company’s leverage and make its equity riskier. Therefore, it is important to examine the source of changes in the company’s net income and shareholders’ equity over time. The DuPont formula, which is discussed in a separate chapter, can be used to analyze the sources of changes in a company’s ROE.

The book value of a company’s equity reflects the historical operating and financing decisions of its management. The market value of the company’s equity reflects these decisions as well as investors’ collective assessment and expectations about the company’s future cash flows generated by its positive net present value investment opportunities. If investors believe that the company has a large number of these future cash flow-generating investment opportunities, the market value of the company’s equity will exceed its book value. Exhibit 8-20 shows the market price per share, the total number of shares outstanding, and the total book value of shareholders’ equity for Pfizer, Novartis AG, and GlaxoSmithKline at the end of December 2008. This exhibit also shows the total market value of equity (or market capitalization) computed as the number of shares outstanding multiplied by the market price per share.

EXHIBIT 8-20 Market Information for Pfizer, Novartis AG, and GlaxoSmithKline (in thousands of U.S. dollars, except Market Price)

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Note that in Exhibit 8-20, the total market value of equity for Pfizer is computed as:

Market value of equity = Market price per share × Shares outstanding

Market value of equity = US$16.97 × 6,750,000 = US$114,547,500

The book value of equity per share for Pfizer can be computed as:

Book value of equity per share = Total shareholders’ equity/Shares outstanding

Book value of equity per share = US$57,556,000/6,750,000 = US$8.53

A useful ratio to compute is a company’s price-to-book ratio, which is also referred to as the market-to-book ratio. This ratio provides an indication of investors’ expectations about a company’s future investment and cash flow–generating opportunities. The larger the price-to-book ratio (i.e., the greater the divergence between market value per share and book value per share), the more favorably investors will view the company’s future investment opportunities. For Pfizer the price-to-book ratio is:

Price-to-book ratio = Market price per share/Book value of equity per share

Price-to-book ratio = US$16.97/US$8.53 = 1.99

Exhibit 8-21 contains the market price per share, book value of equity per share, and price-to-book ratios for Novartis and GlaxoSmithKline in addition to Pfizer.

EXHIBIT 8-21 Pfizer, Novartis AG, and GlaxoSmithKline

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The market price per share of all three companies exceeds their respective book values, so their price-to-book ratios are all greater than 1.00. However, there are significant differences in the sizes of their price-to-book ratios. GlaxoSmithKline has the largest price-to-book ratio, while the price-to-book ratios of Pfizer and Novartis are similar to each other. This suggests that investors believe that GlaxoSmithKline has substantially higher future growth opportunities than either Pfizer or Novartis.

It is not appropriate to compare the price-to-book ratios of companies in different industries because their price-to-book ratios also reflect investors’ outlooks for the industry. Companies in high growth industries, such as technology, will generally have higher price-to-book ratios than companies in slower growth (i.e., mature) industries, such as heavy equipment. Therefore, it is more appropriate to compare the price-to-book ratios of companies in the same industry. A company with relatively high growth opportunities compared to its industry peers would likely have a higher price-to-book ratio than the average price-to-book ratio of the industry.

Book value and return on equity are useful in helping analysts determine value but can be limited as a primary means to estimate a company’s true or intrinsic value, which is the present value of its future projected cash flows. In Exhibit 8-22, Warren Buffett, one of the most successful investors in the world and CEO of Berkshire Hathaway, provides an explanation of the differences between the book value of a company and its intrinsic value in a letter to shareholders. As discussed previously, market value reflects the collective and differing expectations of investors concerning the amount, timing, and uncertainty of a company’s future cash flows. A company’s intrinsic value can only be estimated because it is impossible to predict the amount and timing of its future cash flows. However, astute investors—such as Buffett—have been able to profit from discrepancies between their estimates of a company’s intrinsic value and the market value of its equity.

EXHIBIT 8-22 Book Value versus Intrinsic Value

We regularly report our per-share book value, an easily calculable number, though one of limited use. Just as regularly, we tell you that what counts is intrinsic value, a number that is impossible to pinpoint but essential to estimate.

For example, in 1964, we could state with certitude that Berkshire’s per-share book value was $19.46. However, that figure considerably overstated the stock’s intrinsic value since all of the company’s resources were tied up in a sub-profitable textile business. Our textile assets had neither going-concern nor liquidation values equal to their carrying values. In 1964, then, anyone inquiring into the soundness of Berkshire’s balance sheet might well have deserved the answer once offered up by a Hollywood mogul of dubious reputation: “Don’t worry, the liabilities are solid.”

Today, Berkshire’s situation has reversed: Many of the businesses we control are worth far more than their carrying value. (Those we don’t control, such as Coca-Cola or Gillette, are carried at current market values.) We continue to give you book value figures, however, because they serve as a rough, understated, tracking measure for Berkshire’s intrinsic value.

We define intrinsic value as the discounted value of the cash that can be taken out of a business during its remaining life. Anyone calculating intrinsic value necessarily comes up with a highly subjective figure that will change both as estimates of future cash flows are revised and as interest rates move. Despite its fuzziness, however, intrinsic value is all-important and is the only logical way to evaluate the relative attractiveness of investments and businesses.

To see how historical input (book value) and future output (intrinsic value) can diverge, let’s look at another form of investment, a college education. Think of the education’s cost as its “book value.” If it is to be accurate, the cost should include the earnings that were foregone by the student because he chose college rather than a job.

For this exercise, we will ignore the important non-economic benefits of an education and focus strictly on its economic value. First, we must estimate the earnings that the graduate will receive over his lifetime and subtract from that figure an estimate of what he would have earned had he lacked his education. That gives us an excess earnings figure, which must then be discounted, at an appropriate interest rate, back to graduation day. The dollar result equals the intrinsic economic value of the education.

Extracts from Berkshire Hathaway’s 2008 Annual Report (www.berkshirehathaway.com).

7.2. The Cost of Equity and Investors’ Required Rates of Return

When companies issue debt (or borrow from a bank) or equity securities, there is a cost associated with the capital that is raised. In order to maximize profitability and shareholder wealth, companies attempt to raise capital efficiently so as to minimize these costs.

When a company issues debt, the cost it incurs for the use of these funds is called the cost of debt. The cost of debt is relatively easy to estimate because it reflects the periodic interest (or coupon) rate that the company is contractually obligated to pay to its bondholders (lenders). When a company raises capital by issuing equity, the cost it incurs is called the cost of equity. Unlike debt, however, the company is not contractually obligated to make any payments to its shareholders for the use of their funds. As a result, the cost of equity is more difficult to estimate.

Investors require a return on the funds they provide to the company. This return is called the investor’s minimum required rate of return. When investors purchase the company’s debt securities, their minimum required rate of return is the periodic rate of interest they charge the company for the use of their funds. Because all of the bondholders receive the same periodic rate of interest, their required rate of return is the same. Therefore, the company’s cost of debt and the investors’ minimum required rate of return on the debt are the same.

When investors purchase the company’s equity securities, their minimum required rate of return is based on the future cash flows they expect to receive. Because these future cash flows are both uncertain and unknown, the investors’ minimum required rate of return must be estimated. In addition, the minimum required return may differ across investors based on their expectations about the company’s future cash flows. As a result, the company’s cost of equity may be different from the investors’ minimum required rate of return on equity.21 Because companies try to raise capital at the lowest possible cost, the company’s cost of equity is often used as a proxy for the investors’ minimum required rate of return.

In other words, the cost of equity can be thought of as the minimum expected rate of return that a company must offer its investors to purchase its shares in the primary market and to maintain its share price in the secondary market. If this expected rate of return is not maintained in the secondary market, then the share price will adjust so that it meets the minimum required rate of return demanded by investors. For example, if investors require a higher rate of return on equity than the company’s cost of equity, they would sell their shares and invest their funds elsewhere resulting in a decline in the company’s share price. As the share price declined, the cost of equity would increase to reach the higher rate of return that investors require.

Two models commonly used to estimate a company’s cost of equity (or investors’ minimum required rate of return) are the dividend discount model (DDM) and the capital asset pricing model (CAPM). These models are discussed in detail in other chapters.

The cost of debt (after tax) and the cost of equity (i.e., the minimum required rates of return on debt and equity) are integral components of the capital budgeting process because they are used to estimate a company’s weighted average cost of capital (WACC). Capital budgeting is the decision-making process that companies use to evaluate potential long-term investments. The WACC represents the minimum required rate of return that the company must earn on its long-term investments to satisfy all providers of capital. The company then chooses among those long-term investments with expected returns that are greater than its WACC.

8. SUMMARY

Equity securities play a fundamental role in investment analysis and portfolio management. The importance of this asset class continues to grow on a global scale because of the need for equity capital in developed and emerging markets, technological innovation, and the growing sophistication of electronic information exchange. Given their absolute return potential and ability to impact the risk and return characteristics of portfolios, equity securities are of importance to both individual and institutional investors.

This chapter introduces equity securities and provides an overview of global equity markets. A detailed analysis of their historical performance shows that equity securities have offered average real annual returns superior to government bills and bonds, which have provided average real annual returns that have only kept pace with inflation. The different types and characteristics of common and preference equity securities are examined, and the primary differences between public and private equity securities are outlined. An overview of the various types of equity securities listed and traded in global markets is provided, including a discussion of their risk and return characteristics. Finally, the role of equity securities in creating company value is examined as well as the relationship between a company’s cost of equity, its accounting return on equity, investors’ required rate of return, and the company’s intrinsic value.

We conclude with a summary of the key components of this chapter:

  • Common shares represent an ownership interest in a company and give investors a claim on its operating performance, the opportunity to participate in the corporate decision-making process, and a claim on the company’s net assets in the case of liquidation.
  • Callable common shares give the issuer the right to buy back the shares from shareholders at a price determined when the shares are originally issued.
  • Putable common shares give shareholders the right to sell the shares back to the issuer at a price specified when the shares are originally issued.
  • Preference shares are a form of equity in which payments made to preference shareholders take precedence over any payments made to common stockholders.
  • Cumulative preference shares are preference shares on which dividend payments are accrued so that any payments omitted by the company must be paid before another dividend can be paid to common shareholders. Noncumulative preference shares have no such provisions, implying that the dividend payments are at the company’s discretion and are thus similar to payments made to common shareholders.
  • Participating preference shares allow investors to receive the standard preferred dividend plus the opportunity to receive a share of corporate profits above a prespecified amount. Nonparticipating preference shares allow investors to simply receive the initial investment plus any accrued dividends in the event of liquidation.
  • Callable and putable preference shares provide issuers and investors with the same rights and obligations as their common share counterparts.
  • Private equity securities are issued primarily to institutional investors in private placements and do not trade in secondary equity markets. There are three types of private equity investments: venture capital, leveraged buyouts, and private investments in public equity (PIPEs).
  • The objective of private equity investing is to increase the ability of the company’s management to focus on its operating activities for long-term value creation. The strategy is to take the “private” company “public” after certain profit and other benchmarks have been met.
  • Depository receipts are securities that trade like ordinary shares on a local exchange but which represent an economic interest in a foreign company. They allow the publicly listed shares of foreign companies to be traded on an exchange outside their domestic market.
  • American depository receipts are U.S. dollar-denominated securities trading much like standard U.S. securities on U.S. markets. Global depository receipts are similar to ADRs but contain certain restrictions in terms of their ability to be resold among investors.
  • Underlying characteristics of equity securities can greatly affect their risk and return.
  • A company’s accounting return on equity is the total return that it earns on shareholders’ book equity.
  • A company’s cost of equity is the minimum rate of return that stockholders require the company to pay them for investing in its equity.

PROBLEMS

1. Which of the following is not a characteristic of common equity?

A. It represents an ownership interest in the company.

B. Shareholders participate in the decision-making process.

C. The company is obligated to make periodic dividend payments.

2. The type of equity voting right that grants one vote for each share of equity owned is referred to as:

A. Proxy voting.

B. Statutory voting.

C. Cumulative voting.

3. All of the following are characteristics of preference shares except:

A. They are either callable or putable.

B. They generally do not have voting rights.

C. They do not share in the operating performance of the company.

4. Participating preference shares entitle shareholders to:

A. Participate in the decision-making process of the company.

B. Convert their shares into a specified number of common shares.

C. Receive an additional dividend if the company’s profits exceed a predetermined level.

5. Which of the following statements about private equity securities is incorrect?

A. They cannot be sold on secondary markets.

B. They have market-determined quoted prices.

C. They are primarily issued to institutional investors.

6. Venture capital investments:

A. Can be publicly traded.

B. Do not require a long-term commitment of funds.

C. Provide mezzanine financing to early-stage companies.

7. Which of the following statements most accurately describes one difference between private and public equity firms?

A. Private equity firms are focused more on short-term results than public firms.

B. Private equity firms’ regulatory and investor relations operations are less costly than those of public firms.

C. Private equity firms are incentivized to be more open with investors about governance and compensation than public firms.

8. Emerging markets have benefited from recent trends in international markets. Which of the following has not been a benefit of these trends?

A. Emerging market companies do not have to worry about a lack of liquidity in their home equity markets.

B. Emerging market companies have found it easier to raise capital in the markets of developed countries.

C. Emerging market companies have benefited from the stability of foreign exchange markets.

9. When investing in unsponsored depository receipts, the voting rights to the shares in the trust belong to:

A. The depository bank.

B. The investors in the depository receipts.

C. The issuer of the shares held in the trust.

10. With respect to Level III sponsored ADRs, which of the following is least likely to be accurate? They:

A. Have low listing fees.

B. Are traded on the NYSE, NASDAQ, and AMEX.

C. Are used to raise equity capital in U.S. markets.

11. A basket of listed depository receipts, or an exchange-traded fund, would most likely be used for:

A. Gaining exposure to a single equity.

B. Hedging exposure to a single equity.

C. Gaining exposure to multiple equities.

12. Calculate the total return on a share of equity using the following data:

Purchase price: $50

Sale price: $42

Dividend paid during holding period: $2

A. −12.0%

B. −14.3%

C. −16.0%

13. If a U.S.-based investor purchases a euro-denominated ETF and the euro subsequently depreciates in value relative to the dollar, the investor will have a total return that is:

A. Lower than the ETF’s total return.

B. Higher than the ETF’s total return.

C. The same as the ETF’s total return.

14. Which of the following is incorrect about the risk of an equity security? The risk of an equity security is:

A. Based on the uncertainty of its cash flows.

B. Based on the uncertainty of its future price.

C. Measured using the standard deviation of its dividends.

15. From an investor’s point of view, which of the following equity securities is the least risky?

A. Putable preference shares.

B. Callable preference shares.

C. Noncallable preference shares.

16. Which of the following is least likely to be a reason for a company to issue equity securities on the primary market?

A. To raise capital.

B. To increase liquidity.

C. To increase return on equity.

17. Which of the following is not a primary goal of raising equity capital?

A. To finance the purchase of long-lived assets.

B. To finance the company’s revenue-generating activities.

C. To ensure that the company continues as a going concern.

18. Which of the following statements is most accurate in describing a company’s book value?

A. Book value increases when a company retains its net income.

B. Book value is usually equal to the company’s market value.

C. The ultimate goal of management is to maximize book value.

19. Calculate the book value of a company using the following information:

Number of shares outstanding 100,000
Price per share €52
Total assets €12,000,000
Total liabilities €7,500,000
Net income €2,000,000

A. €4,500,000

B. €5,200,000

C. €6,500,000

20. Which of the following statements is least accurate in describing a company’s market value?

A. Management’s decisions do not influence the company’s market value.

B. Increases in book value may not be reflected in the company’s market value.

C. Market value reflects the collective and differing expectations of investors.

21. Calculate the 2009 return on equity (ROE) of a stable company using the following data:

Total sales £2,500,000
Net income £2,000,000
Beginning of year total assets £50,000,000
Beginning of year total liabilities £35,000,000
Number of shares outstanding at the end of 2009 1,000,000
Price per share at the end of 2009 £20

A. 10.0%

B. 13.3%

C. 16.7%

22. Holding all other factors constant, which of the following situations will most likely lead to an increase in a company’s return on equity?

A. The market price of the company’s shares increases.

B. Net income increases at a slower rate than shareholders’ equity.

C. The company issues debt to repurchase outstanding shares of equity.

23. Which of the following measures is the most difficult to estimate?

A. The cost of debt.

B. The cost of equity.

C. Investors’ required rate of return on debt.

24. A company’s cost of equity is often used as a proxy for investors’:

A. Average required rate of return.

B. Minimum required rate of return.

C. Maximum required rate of return.

1EconomyWatch.com, www.economywatch.com/gdp/world-gdp/.

2For further details, see Bary (2008).

3The market capitalization of an individual stock is computed as the share price multiplied by the number of shares outstanding. The total market capitalization of an equity market is the sum of the market capitalizations of each individual stock listed on that market. Similarly, the total trading volume of an equity market is computed by value weighting the total trading volume of each individual stock listed on that market. Total dollar trading volume is computed as the average share price multiplied by the number of shares traded.

4NASDAQ is the acronym for the National Association of Securities Dealers Automated Quotations.

5The real return for a country is computed by taking the nominal return and subtracting the observed inflation rate in that country.

6The exceptions are Belgium, Italy, Germany, France, and Japan—where the average real returns on government bonds have been negative. This is due to the very high inflation rates in these countries during the world war years.

7The only exception to this was the Japanese equity market, which experienced negative real returns in the 1990s as well. Even in the case of Japan, however, the average real compounded return over the much longer 1900–2008 period has been around 4 percent per year.

8It is also possible for companies to pay more than the current period’s net income as dividends. Such payout policies are, however, generally not sustainable in the long run.

9In some countries, including the United States, companies can issue different classes of shares, with Class A shares being the most common. The role and function of different classes of shares is described in more detail in Exhibit 8-7.

10For example, if US$2.00 per share is available for distribution, the Common Stock (Class A) shareholders will receive US$0.50 per share, while the Class B shareholders will receive US$1.50 per share. However, if there is US$3.50 per share available for distribution, the Common Stock shareholders will receive a total of US$1.50 per share and the Class B shareholders will receive a total of US$2.00 per share.

11Preference shares have a lower priority than debt in the case of liquidation. That is, debt holders have a higher claim on a firm’s assets in the event of liquidation and will receive what is owed to them first, followed by preference shareholders and then common shareholders.

12The term PIPE is widely used in the United States; it is referred to as a private finance initiative (PFI) in the United Kingdom. The more generic term of public–private partnership is used in other markets.

13Stromberg (2008).

14See, for example, Bailey, Wirth, and Zapol (2005).

15For further information, see “Overcoming Short-Termism: A Call for a More Responsible Approach to Investment and Business Management” (www.aspeninstitute.org/bsp/cvsg/policy2009).

16See, for example, Henry and Chari (2007).

17Note that the spellings depositary and depository are used interchangeably in financial markets. In this chapter, we use the spelling depository throughout.

18Boubakri, Cosset, and Samet (2008).

19JPMorgan Depositary Receipt Guide (2005):4.

20Pfizer uses U.S. GAAP to prepare its financial statements; Novartis and GlaxoSmithKline use International Financial Reporting Standards. Therefore, it would be inappropriate to compare the ROE of Pfizer to that of Novartis or GlaxoSmithKline.

21Another important factor that can cause a firm’s cost of equity to differ from investors’ required rate of return on equity is the flotation cost associated with equity.

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