PART 1

How to Access the Hidden Job Market

Most students are shocked when they discover that only 20% of all job opportunities are posted online.1 And that doesn’t mean that your school’s online job platform posts only 20% of available jobs. It means all of the job websites in the world, combined, represent only 20% of available jobs, internships, and research positions. You might be skeptical of that statistic at first, as I was, but if you talk to professionals and look at research, you’ll realize that it’s true. People like to hire people they know or people their colleagues know. As a college student or recent graduate, your biggest challenge in the job search process is to become known by the right people at organizations where you want to work.

The next four chapters cover the strategies, mindsets, and knowledge you need to access the hidden job market. I’ll discuss why the single most important thing you can do for your career is to apply a holistic approach to your job or internship search that includes proactive relationship building with professionals. The norm for students is to respond only to the opportunities put in front of them by their school or through popular websites, which is reactive. Students who are also proactive build more self-confidence, expedite their career exploration, and increase their chances for landing the positions they want. If you are seeking a job in a competitive industry, being proactive will differentiate you from an ocean of applicants and give you an advantage— oftentimes regardless of your GPA or prior experience.

The strategies in part 1 will show you the path to taking control of your career success and creating the mindset to achieve your goals.

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