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by Eleazar Hernández
Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters
Cover
Frontmatter
1. Start with a Blank Piece of Paper
2. Leading a Creative Team
3. Leading an Advertising Creative Team
4. Leading a Design Creative Team
5. Brainstorming
6. Creative Exploration Tools
7. The Art of the Critique
8. The Art of the Pitch
9. The Art of Copywriting
10. The Art of TV and Radio
11. Career Trajectories to Creative Leadership
12. Invest in Your People
13. Don’t Just Take It from Me
14. The Final Nutshell
Backmatter
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