ACKNOWLEDGEMENTS

I wish to thank numerous people for their contribution, without whose support this text would not have existed.

I would like to thank my colleagues who contributed their time and knowledge: Professor Sajal Kabiraj, Professor B. V. R. Murthy, Professor Sanjay Sinha and Dr Kirti Arekar for their reviews and suggestions towards the completion of this book. They have also helped in reviewing and modifying the case text to its present form. Several other persons have given me much to thank them for: Thomas Paily, for keying in and printing the text on the computer, and Pankaj Shetty, for making the pictorial computer illustrations.

I also acknowledge the efforts of senior PGDM students and research assistants at ITM Business School, Navi Mumbai, who have helped in developing the cases for class discussion on this subject by way of data generation and information collection from the field and the Internet.

I cannot forget my spiritual guru, Shri Dada Maharaj Zurale, who inspired me to take up the first edition of this book. Without his blessings, this book would not have been completed within a short span of time. And of course, I have no words to express my gratitude and love to my family members, Bharti (wife), Aarti (daughter) and Abhishek (son) who from time to time encouraged me to complete this book, even at the cost of the time I should have spent with them.

VINOD V. SOPLE