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by Charles Cooper, Ann Rockley
Managing Enterprise Content: A Unified Content Strategy, Second Edition
Title Page
Copyright Page
Dedication Page
Table of Contents
About the authors and book team
Acknowledgements
Foreword
Introduction
Part 1: The basis of a unified content strategy
Chapter 1. Content: The lifeblood of an organization
Chapter 2. Intelligent content
Part 2: Where does a unified content strategy fit?
Chapter 3. Enterprise content: Web and beyond
Chapter 4. Publishing
Chapter 5. Product content
Chapter 6. Learning materials
Part 3: Performing a substantive audit: Determining business requirements
Chapter 7. What does your customer really need?
Chapter 8. Where does it really hurt?
Chapter 9. Analyzing the content lifecycle
Chapter 10. Performing a content audit
Chapter 11. Envisioning your unified content strategy and lifecycle
Part 4: Developing a unified content strategy
Chapter 12. Content modeling: Adaptive content design
Chapter 13. Reuse strategy
Chapter 14. Designing workflow
Chapter 15. Designing metadata
Chapter 16. It’s all about the content
Chapter 17. Change management and governance
Part 5: Supporting your unified content strategy
Chapter 18. Changing roles
Chapter 19. The role of XML
Chapter 20. The role of content management
Part 6: Resources
Glossary
Bibliography
Appendix. Checklist for implementing a unified content strategy
Index
Footnotes
Chapter 3
Chapter 4
Chapter 6
Chapter 15
Chapter 16
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Copyright Page
Managing Enterprise Content
A Unified Content Strategy
Second Edition
Ann Rockley
Charles Cooper
Foreword by Kristina Halvorson
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