Russell Jurney is CEO of Relato, a Bay Area startup that maps markets to drive sales and marketing. He is the author of the practical Big Data guide, Agile Data Science (O’Reilly 2013), and co-author of Big Data for Chimps (O’Reilly 2015). In addition, Russell is an Apache Committer on the Incubating DataFu project. Russell is a full stack engineer.