INDEX
A
Abbot
Adams, Scott
AIG
American Marketing Association
American Express
Apple
Aspen Institute
Authenticity
Avis
Avon
B
Baby boomers
Bank Rakyat Indonesia
Base of the pyramid. See Bottom of the Pyramid (BOP)
Ben & Jerry’s
Berlin Wall
BlackBerry
Blog
Body Shop, The
Boehringer Ingelheim
Bono
Borden, Neil
Bottom of the Pyramid (BOP)
BP
Brand:
equity
identity
image
integrity
management
Branson, Richard
Brazil
Brazil-Russia-India-China (BRIC)
Bristol-Myers Squibb
Buffett, Warren
Butman, John
C
Calne, Donald
Campbell Soup
Cause marketing
Cemex
Challenge plot
Channel partner:
as change agent
as collaborator
as creative ally
Channel partnership
Character building
Chicken Soup plot. See Connection plot
China
Chopra, Sunil
Chouinard, Yvon
Christensen, Clayton
Cisco
Coca-Cola
Cocreation
customization
platform
Colgate
Collaborative marketing
Collins, James
Communitization
Connect and develop
Connection plot
ConocoPhilips
Consumer empowerment
Consumer-centric marketing. See Marketing 2.0
Conversation
Corporate brand
Covey, Stephen
Craigslist
Creative society, age of
Creativity plot
Crowdsourcing
Cultural brand
Cultural marketing
Customer management
D
David and Goliath plot. See Challenge plot
Davis, Mellinda
Day, George
Dell
Dell, Michael
DeSantis, Jake
Developing country. See Emerging market
Differentiation
Dilbert
Disney
Dolan, Paul
Doughnut principle
Drucker, Peter
DuPont
E
eBay
Education
Emerging market
Emotional marketing
Enron
Enterprise Rent-A-Car
Experience economy
Experiential marketing
Exxon Mobil
F
Facebook
Fetzer Vineyards
Flickr
Florida, Richard
Fogel, Robert William
Fonseca, Eduardo Giannetti da
Four Ps
Friedman, Lawrence
Friedman, Thomas
G
Gates Foundation
Gates, Bill
Gen Y
General Electric
General Motors
Gerstner, Louis
Gilead
Gilmore, James
GlaxoSmithKline
Globalization paradox:
age of
economic
political
sociocultural
Gobe, Marc
Godin, Seth
Google
Grameen Bank
Grameenphone
Great Depression
Greenwald, Robert
H
Habitat for Humanity
Hart, Stuart
Hasselhoff, David
Heath, Chip
Heath, Dan
Hershey
Hertz
Hewlett-Packard
Hindustan Lever
Holcim
Holliday, Chad
Human, key component of
Human civilization
Human spirit
marketing to
I
IBM
IDEO
“I’d Like to Teach the World to Sing,”
IKEA
Immelt, Jeff
India
Industrial Revolution
Information age
Information technology
Initial public offering (IPO)
InnoCentive
Innovator
Internet
Investor
iPhone
iPod
ITC
J
Jobs, Steve
K
Kanter, Rosabeth Moss
Kelleher, Herb
Kelly, David
Kennedy, Ted
Kenya
Kramer, Mark
Krishnan, M. S.
Kunreuther, Howard
Kutcher, Ashton
L
Lee, Nancy
Lee, Scott
Lehman Brothers
Lencioni, Patrick
Liddy, Edward
Linux
Living the brand
Loads of Hope program
M
Mac
MacGyver plot. See Creativity plot
Macintosh commercial. See also Mac
Maria Yee
Market polarization
Marketing:
definition
evolution of
future of
Marketing 1.0
Marketing 2.0
Marketing 3.0
Marketing mix
Mark-to-market accounting
Marriott
Maslow pyramid
Mass collaboration
Mayo Clinic
McCarthy, Jerome
McDonald’s
McKee, Robert
McNealy, Scott
Merck
Metcalfe, Robert
Metcalfe’s Law
Microcredit. See Microfinance
Microfinance
Microlending. See Microfinance
Microsoft
Middle class
Millennium Development Goals (MDGs)
Minorities
Mission
creating
definition
Moot
Motorola
Myners, Lord
MySpace
N
Narcissistic leaders
Net Promoter Score
New Coke
New wave technology
Novo Nordisk
O
O2
Obama, Barrack
Office Depot
Open source
Orange
P
Participation, age of
PartnerDirect program
Patagonia
Path of Service
Patrimonio Hoy program
Personal computer
Philanthropy
Philips
Pine, Joseph
Pink, Daniel
Porras, Jerry
Porter, Michael
Positioning
Post-growth, era of
Poverty
Prahalad. K.
Privacy
Procter & Gamble
Product management
Product-centric marketing. See Marketing 1.0
Profitability
Propagator
Pyramid, economic
Q
Quaker
R
Rabobank
Rackham, Neil
Rappaport, Alfred
Recession
RED products
Reed, David
Reed’s Law
Reichheld, Frederick
Returnability
Ries, Al
Roberts, Kevin
Roche
Roddick, Anita
Roddick, Gordon
Rotten Tomatoes
Ruff, Richard
Russia
S
Saab
Samuelson, Robert
Savitz, Andrew
Schmitt, Bernd
Schoemaker, Paul
Schultz, Howard
S.C. Johnson & Son
Segmentation
Seven Giants
Shareholder, types of
Short-termism, financial
Shriver, Bobby
Sierra Club
Silverstein, Michael
Smile program
Social Business Enterprise (SBE)
Social justice
Social media:
collaborative
expressive
Speth, James
Spiritual marketing
Starbucks
Stiglitz, Joseph
Story:
characters
metaphors
plot
Storytelling
Strategic foresight
Subway
Sun Microsystems
Sustainability
business case
definition
environmental
indices
and shareholder value
T
Targeting
Technorati
Terez, Tom
Tesco
3M
Tiananmen Square
Tichy, Noel
Tide
Timberland
T-Mobile
Toyota
Trading down. See Market polarization
Trading up. See Market polarization
Transformation economy
Trendwatching
Tribalism
Triple bottom line
Trout, Jack
Twitter
U
Unilever
V
Value, Attitude, and Lifestyle
Study (VALS)
Values
creating
definition
types of
Vigilant leaders
Virgin
Virgin Mobile
Vision
definition
Vodafone
Volunteering
Volvo
W
Wachovia
Waitrose
Wal-Mart
Washington Mutual
Weber, Karl
Wegmans
Welch, Jack
Welch, Suzy
Wellness
Whole Foods
Wikipedia
Word of mouth
Y
Yelp
Youth. See Gen Y
YouTube
Yunus, Muhammad
Z
Zakaria, Fareed
Zaltman, Gerald
Zaltman, Lindsay
Zaltman Metaphor Elicitation Technique (ZMET)
Zohar, Danah
Zuckerberg, Mark
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