Contents
Special Thanks
Acknowledgments
Introduction
A Word from the Author
Part I
Marketing and Pricing Basics
Chapter 1
First Impressions: Hospitality
Chapter 2
Total Media Marketing
Chapter 3
Marketing Your Passions
Chapter 4
Setting a Price
Chapter 5
Demographics Make a Difference
Chapter 6
Increase Sustainability, Increase Appeal
Chapter 7
Working with Associations and Travel Agents
Chapter 8
Mastering Public Relations
Chapter 9
Guest Communications—A Bird in Hand
Part II
Web-Based Marketing
Chapter 10
Website Fundamentals for Innkeepers
Chapter 11
Your Social Media Presence
Chapter 12
SEO (Search Engine Optimization)
Chapter 13
Tips and Tricks for Staying on Top of Your Content
Chapter 14
The Rating Game: Leveraging Consumer Reviews
Chapter 15
Online Travel Agents (OTAs)
Appendix
Five-Month Detailed Marketing Plan
Case Study
Bass and Baskets: An Innkeeper’s Passions
Appendix 1
Putting Heads in Country Beds
Appendix 2
List of Possible Marketing Initiatives
Appendix 3
Top Tips from Successful Properties
Author Biographies
List of Contributors
Index
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