Contents

Chapter 1 Finding Your Models

Getting the Models to Your Studio

TFP or Paid

Model Releases

Paying Your Team

Conclusion

Chapter 2 Locations

On Location

Frank’s List of Free Places to Shoot

The Simplest Things

Shooting in Tight Spaces

Tips for Making Your Studio a Location

The Best Location?

My Favorite Locations

Chapter 3 Props & Backgrounds

If the Background Is Boring, Add Some Smoke

Reflections

Finding Unique or Good-Looking Angles

Seamless Paper

Canvas/Muslin/Scenic Backgrounds

Sometimes Inspiration Can Be Instant

The Best Props Are the Cheap Ones

Chapter 4 Clothing & Styling (The Most Important Things)

It’s More Than Lighting

Building a Team

Chapter 5 Coaching Your Models Once They’re on the Set

The Day of the Shoot

Poses

In-Depth About Posing

Getting a Glamour Shot

Portraits

How to Work with Your Models

Raising the Bar Over and Over Again

Chapter 6 Using Natural Light

Natural Light

Getting Two Looks (or More) from One Location by Adding Strobes

Chapter 7 Lighting When You Don’t Have Natural Light

On the Cheap Side

Some Lighting Tips

Killer Lighting Tips

Chapter 8 Lighting Fashion on Location

I Need Big Strobes

Letting the Sun/Light Source Participate

Chapter 9 Studio Lighting

Start with One Light

Light in Light: Adding Fill Light

White and Black Backgrounds

Choosing the Light Quality

Building the Shot

Working with Silhouettes

Using Light in a Different Way

Shooting into a Light Source and Using Lens Flare

Chapter 10 Getting the Foundation Right: Calibration, Color Targets & Light Meters

Monitor Calibration

Color Target

The Light Meter: A Quick Overview

Calibrating the Light Meter

Dark People & Light People

Conclusion

Chapter 11 Retouching: Photoshop, Camera, or Both?

What Do I Fix in Photoshop?

Retouching Tips

Finishing Moves

Think in a Different Way

Conclusion

Chapter 12 Marketing Your Work

Create an Online Presence

Create a Guestbook

Providing Estimates

TFP—How Should You Get There?

Chapter 13 A Photo Shoot from Start to Finish (From A to Z)

The Team

The Set

Setup One

Setup Two

Setup Three

Setup Four

Conclusion

Chapter 14 More Concepts & Ideas

Composition

Adding Some Motion

Lens Choice

Expression

Putting Some of This Together

The Analog Photography Tip

Index

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