No group wants the leader to ask group members how they want to proceed. They need a meeting leader prepared with the right approach and tools who will tell them how to proceed, keep them focused on the right questions, and explain how their responses support the deliverable (getting DONE).
Successful meetings demand a clear purpose (beginning), a meaningful Meeting Approach (middle), and a consensual review and wrap (end). Throwing together a Basic Agenda and then relying on your speaking skills and charm may let you skate by as a person, but do not qualify as exhibiting competent meeting leadership skills. Professionals require a fully Annotated Agenda to supplement the Basic Agenda.
NOTE: Here’s why most people would rather attend a movie than a meeting: even a lousy movie has a beginning, a middle, and an end.
This chapter describes how to build two complementary types of agenda: a Basic Agenda, which simply lists the Agenda Steps (topics to be covered) and is used by participants to track progress, and a detailed Annotated Agenda, which describes in detail how the facilitator will lead the group to get DONE. The Basic Agenda is a simple list, usually 6 to 18 items. The Annotated Agenda, a playscript for the facilitator, may run 20 pages or more for a lengthy workshop. For example, the annotation support for the Planning Approach in this book runs around 50 pages.
Each Annotated Agenda includes a Basic Agenda but more closely resembles a playscript because the Annotated Agenda details and explains the Tools used during each Agenda Step. Each Tool uses procedures that a meeting facilitator unveils at appropriate times as discrete activities, questions, tasks, and visual prompts.
Leadership consciousness begins by knowing what the end looks like. Yet describing the end of a successful meeting is not enough. The name for each Agenda Step needs to describe its result or deliverable. Remember, the objective for each Agenda Step is an object—a noun. You cannot deliver up a verb. Agenda Steps are best described by answering the question, “What does DONE look like?”
Describe your Basic Agenda Steps with nouns because verbs like “identify” and “define” add little value. Verbs involve work. Verbs only help facilitators, who need to know what they are going to do. So put the verbs (and everything else) in your Annotated Agenda and spare your participants the burden of doing your work. They simply want to get DONE.
Meetings and workshops should have . . .
Have you ever been in a meeting without one of these phases? Of course, you have. Many meetings fail because the leader ignores the importance of a strong start and clear wrap-up. Because every meeting you ever lead must have a beginning, a middle, and an end, we begin by explaining seven activities that you should command for every Launch (Introduction) and then explaining four activities that you should command for every Review and Wrap (Conclusion).
Then, the rest of this chapter will explain building an Annotated Agenda. The balance of the book will unveil various Meeting Approaches, Agenda Steps, and Tools for everything you need to facilitate the meeting between your Launch and Wrap.
Your beginning sets the tone, confirms the roles, clarifies the boundaries (scope), and describes what happens during the middle of the meeting. Your meeting launch should last no longer than 5 minutes—no longer than 10 minutes for workshops—excluding icebreakers or other special activities such as an executive kickoff or a product or project update.
Before you begin your meeting Launch, have a document or screen prepared or your room set up with visuals ready to share, in person or online. Somehow, visually display the meeting purpose, meeting scope, and meeting deliverable, preferably unveiling one display at a time. If you do not know what your meeting deliverable looks like, then you are not prepared to lead a working session.
If you cannot convert the meeting purpose, meeting scope, and meeting deliverable into 50 words or less (for each), then you are not ready yet to launch your meeting.
For in-person workshops, use large-format paper (see the example of four sheets in figure 5.1), mounted on a side or rear wall. For a 50-minute meeting, provide the same content printed on an 8.5-by-11-inch or A4 sheet of paper. Use an arrow or indicator (like “you are here”) on your agenda to consistently show where the group is in the agenda.
For online meetings, consider writing “artifacts” by hand, such as 4-by-6-inch cards that have the same content.1 As explained by online expert Daniel Mezick, the feel and sense of handwritten materials (artifacts) when brought closely into the camera adds to the texture of an online meeting, making it more vibrant.2 You may use both sides of the cards and flip them over in front of the camera. Or use an even larger sheet and unfold it in front of the camera, revealing a separate item each time you flip or turn a page.
Use the following Launch procedure and follow the exact sequence of the seven activities to launch every session, even a 50-minute meeting. Your Launch is not an appropriate time to experiment. These seven activities, in this sequence, have been stress-tested and proven to be most effective.
Figure 5.1. Large-Format Paper or Screen—Always Make This Content Visually Accessible
Figure 5.2. Launching Script
NOTE: This meeting purpose, scope, and deliverable should be provided to participants before the meeting as part of an invitation, preread, or read ahead. Those statements should not change at this point. If they do, the meeting may be challenged, and the Agenda may no longer be valid. I have been asked to modify the scope a few times, but it was always sharpening and not broadening the prepared statement (I now know that Greenland and parts of Iceland are in North America).
Fully explaining the Agenda Steps helps groups move out of “storming,” Stage 1 of the group life cycle. Again, do not read the Agenda Steps—explain them! Optimally, use a nonprofessional analogy to explain your Agenda Steps (chapter 6).3 You have heard that a picture is worth a thousand words; well, an analogy is worth a thousand pictures (and a story is worth a thousand analogies).
Have everyone introduce themselves by providing a structured Icebreaker. Complete Icebreakers before moving out of your Launch Step. If you expect Icebreakers or Check-ins to take up a significant amount of time, more than a half-hour, consider sequencing this activity sooner and move it up within the fifth activity (“administrivia”). Next you will find some Icebreaker examples that I have successfully used at least once.
To get your subject matter experts participatory sooner by having them introduce themselves beyond names and titles. Always use Icebreakers during online meetings, providing participants with a way of connecting with one another.
Have participants share their responses with the group.
Used commonly in frameworks supporting Agile, begin and end meetings with three questions that require participants to state they are checking in, along with sharing something about which they are mad, sad, or glad.
Have participants pass the turn on to someone else by calling out his or her name.
As your Launch sequence continues, you may need to address some particular situations.
For a kickoff or significant event launch, have your executive sponsor explain the importance of the participants’ contributions and what management intends to accomplish. Consider a quick program update. However, do not allow the update or executive sponsor to take more than five minutes. Your meeting is not a mini town hall (unless it is).
Do not modify the seven activities of the Launch sequence except for the executive sponsor activity. As soon as the sponsor enters the room, if the meeting has begun, stop and introduce that person. If the sponsor is present at the start, introduce him or her immediately. Have the sponsor up front and out of the room as soon as possible or practical, preferably without letting him or her sit down. If the sponsor insists on staying, seat him or her in the back or on the side as an observer, unless the sponsor is going to be an equal participant, like everyone else.
Script talking points for the executive sponsor. Provide him or her with a written paragraph that makes these points:
NOTE: Kickoffs are rare compared with most meetings. The executive will not follow your script, but your scripting has set levels and managed expectations. The executive knows you are expecting 45 seconds from him or her, even 4 or 5 minutes, but not 45 minutes.
Product owners and project managers or sponsors may provide updates about progress or changes that have occurred since a prior session. Have them remain brief by sticking to the vital information affecting the participants. Do not let them go too far “into the weeds,” providing details that bore everyone else. Keep them focused on what has transpired (abstract), not how it is being done (concrete).
You may need to conduct a review of open items from prior meetings. Preferably, have the product or project manager or sponsor read open items and share a status update while you document or record participants’ comments, if needed.
Each morning (or each week for a string of sessions), begin by reviewing and reconfirming the meeting purpose, scope, and deliverables, along with progress made and where the group is in the Agenda. Repeat and reinforce Ground Rules (chapter 4). This is an appropriate time for using audiovisual reinforcement, especially brief clips on safety moments or quick and humorous television advertisements with an appropriate message (such as “trust one another”). Quickly review output completed previously and Agenda Steps planned for the current session. Optimally, return to your analogy to link the Agenda Steps to one another and back to the deliverable.
NOTE: During the Launch of multiple-day workshops, complete the same seven activities at the start of each day (except kickoff). Additionally, review content that was built or agreed on in prior session(s) and how it relates to the overall progress being made toward completing the deliverable.
As we learned with the group life cycle model, transitions are risky. You are more likely to cause confusion during a transition than during the middle of Agenda Steps. Therefore, take the following steps during transitions:
CAUTION: Have you been in a meeting when someone, usually an outlier, asks “Now why are we doing this?” Feel the oxygen get sucked out of the room? An effective meeting facilitator anticipates confusion and slows down during transitions. This approach is counterintuitive, because most say, “Let me review this quickly.”
The group life cycle model (chapter 4) suggests that groups, even high-performance teams, are subject to regression when transitioning from one step in an agenda to another. Be forewarned: transitions are the best time to slow down and carefully explain the white space, the why behind the what.
As your meeting progresses beyond the Launch, continue to treat your transitions carefully:
Carefully explain the white space by answering these questions. You will discover that, when you provide clear context, your meetings finish faster than ever, because participants trust that you know where you are going. It’s easy to trust and follow a leader who has clear line of site.
An effective Review and Wrap requires four activities. None of the following should ever be skipped, so expand and contract based on your situation and constraints:
Do not relive the session, but do review the outputs, decisions, assignments, and so on. Focus on the results and deliverable from each Agenda Step, not on how you got there. Participants do not need a transcript. They need to be reminded about significant takeaways and offered the opportunity to ask for additional information or clarification before the session ends.
If possible and practical, use the documentation generated during the session to structure a quick walk-through. During the walk-through, include real-life examples for participants to see how well the deliverable performs.
Add an action review to planning or problem-solving meetings. Have the group confirm action items they have already agreed to or will undertake—starting with actions for the next day. List the actions, clarify them, have someone take responsibility, and have the group assign a deadline (month, day, year) for the action to have been completed. Consider applying the RASI Tool (chapter 6) to convert complex action items into assignments, called Roles and Responsibilities.
Absence or silence is unacceptable during assignments. Do not permit actions to be assigned to anyone not attending the session, either live or online.
Most organizations use the term “Parking Lot” to describe open issues. Regardless of the term or phrase embraced by your organization, open issues need to be managed properly and not left unattended. So, during your meetings, record open issues as they arise. During the Review and Wrap, use one of the following three Tools to manage them.
There are numerous terms people use to describe open issues that develop during meetings. Besides “Parking Lot,” other terms used include “Issue Bin,” “Popcorn,” and my favorite, “Refrigerator,” a term used in the Middle East.4 Here are three different procedures for facilitating standard, quick, and complex open issues.
During meetings, record open issues as they arise. Now review each open issue. First make sure the open issue remains valid.
NOTE: Ever turn to a Parking Lot item and no one could remember what it meant? Ever look at your to-do list on a Saturday morning and draw the same blank? The secret to effectively capturing open issues and action items is to always include a verb-noun pairing, at minimum. Do not write down your open issue so quickly or illegibly that you will not remember what it was. For example, do not write down “Policy,” write down “Update Inspection Policy.”
Over the course of meetings, some open issues are no longer “open” and can be deleted or marked accordingly (for example, “OBE” for “overcome by events,” or taken care of). Append each valid open issue with the following:
NOTE: I carefully ask, “Who will be responsible for reporting back to the group on the status of this issue?” I do not ask “Who will do this?” Frequently, when they return to their office, the volunteer assigns the work to some of their employees.
We don’t care who is going to do it. We need to know whom to call if there are questions. Be kind and allow one and only one volunteer. Do not be nice and allow two people to share the responsibility. If you are nice you risk having them point fingers at each other when asked for a progress report.
An uncomplicated method for managing open issues is called the “2-by-4.” Meant to connote a standard piece of lumber, the method suggests three quick questions—namely:
To . . . do what?
By . . . whom and when?
For . . . what purpose or benefit?
For complex open issues, or big hairy audacious goals (BHAG) that might constitute major or multiple new products or projects and cannot simply be assigned to someone, use the Content Management Tool (chapter 9). Use the output from this meeting (what) as input for a future meeting when the time, place, and people are available to conduct further analysis and make appropriate decisions or assignments. In that next meeting, begin with this open issue as input by asking “So what?” or “Why do we care?
Separately capture “acorns” or other nuggets of value such as decision points and resolutions or assigned actions that are agreed upon. Acorns represent ideas that need to be nourished after the meeting before they grow into something substantial and sturdy, like an oak tree.
Because it is a clever idea (in other words, important) to sound like we were all in the same meeting together, build a communications plan for the meeting results. The purpose is to get your participants to agree on what they will tell other stakeholders was accomplished during the meeting so that participants sound like they all attended the same meeting.
Minimally consider two audiences, such as superiors and other stakeholders, and record the bullets or sound bites for each. I normally use a simple T-Chart with two columns, for example for Superior and Stakeholders. Next, ask for participants’ “elevator speech,” “coffeepot” description, or “water cooler” summary.
For more complex riffs and variations, see the Communications Plan (chapter 6). You may be shocked how often participants argue about using specific words such as “complete” versus “progress.” The more times you conduct a Communications Plan, the more you will come to realize what a powerful quality control activity it provides by ensuring that everyone agrees on the same messaging.
A communications plan for meeting results offers exceptional value when there are translation or transliteration issues because it helps everyone homogenize the rhetoric and specific terms that should or should not be used to describe meeting results.
Evaluation at the conclusion of meetings provides insight about how well you performed and what you can do to be better. General areas to seek feedback about include these:
The following are four assessment procedures, ranging from simple through complex. Adapt one to your situation.
Gather participants’ comments at the end of your meetings by building a T-Chart called Plus-Delta. On one side list what went well, a Plus. On the other side, list what could be improved, a Delta (the Greek letter Δ, which stands for “change”).5 When conducted openly, however, participants mostly mention “creature comfort” concerns and do not provide the substantive critique you need to improve your facilitation.
Get feedback on the session context, including how well (or not) you did. Set up an easel or a whiteboard by the exit door, or provide a screen link that can be annotated. Have each participant contribute at least one thing he or she liked about the meeting (+) and one thing he or she would change (Δ). Ask participants to mount each note in its respective column before they depart.
Use Plus-Delta at the end of each day of a multiple-day session to correct problems before the next day. Comments made during your meetings enable you to monitor context so that you can make quick fixes such as issues with picture quality, lighting, sound, and so on.
Scale It provides numerical feedback on a few questions along with some limited, anecdotal comments. Modify the questions shown in figure 5.3 for the specific feedback that you seek, using a scalable technique. With Scale It, print three or four per page, reducing the “visual burden” on your participants as you hand them a small slip of paper rather than a full-size sheet.
Figure 5.3. Scaled Assessment
Have each participant offer one, two, or three words to describe “How do you feel right now?” or “Where are you at?” You might contrast the participant’s response with the one provided in the Launch during the Icebreaker. Participants’ responses provide leading indication about the level of ownership and follow-through the team might expect.
At the conclusion of noteworthy events and multiple-day workshops, obtain extensive feedback. Modify the eleven questions in figure 5.4. Note the importance and value of question 10, about improving your own performance.
Preparing the Agenda Steps between Launch and Wrap takes longer than the meeting itself. Plan on a ratio of preparation time to meeting time of 2:1 or 3:1 (or more) to thoroughly prepare yourself and others. For online meetings, experts are telling people to double that amount of time, because the planning must be detailed and explicit, sometimes down to the level of specific keystrokes. For standard 50-minute meetings, you would be wise to allow at least another 50 minutes to organize, invite, and prepare—although a few hours may be more prudent if you are seeking exceptional results.
Speak with participants in advance to learn about them, the people they work with, and their pain points. For workshops, allow 15 to 30 minutes for one-on-ones. Meet face-to-face when permitted, or at least by videoconference, so that you establish eye contact before facilitating the meeting.
Optimally, meet the executive sponsor, business partners, project team, stakeholders, and meeting participants. Conduct conversations privately and assure participants that their responses will be kept confidential.
These conversations have the following aims:
Figure 5.4. Detailed Evaluation Form
The questions below are structured, stress-tested, and well-sequenced. Begin by explaining your role and ask for permission to take notes.6 Use the following open-ended questions, sit back, and listen—discover the participant’s value and the value added by the participant to the initiative you are supporting.
Get to know participants’ subject matter expertise and attitude toward workshops with openers like “Tell me, what do you do?” and “What has worked for you in the past?” Then continue with questions like these:
After structured conversations, send participants a pre-read package, especially at the kickoff of major events. If you happen to provide printed packages, place the spiral edging across the top to make the package both unique and easier for left-handed notetakers. Try to include the first five items listed here in every package. The other suggestions are supplemental:
If you can answer yes to the following questions, you are ready to proceed:
Methods such as strategic planning, decision-making, and problem solving determine the Meeting Approach. Each Meeting Approach requires clear and detailed Agenda Steps.
For example, Launch (Introduction) represents one clear Agenda Step. Each Agenda Step requires a procedure that relies on answering questions and conducting activities that are supported through a variety of Tools. During the Launch, for example, we might use Icebreakers. Or, during a Prioritization Agenda Step, we might use PowerBalls (chapter 7). For most Agenda Steps, there is more than one Tool that might be used.
Scripting furnishes an anchor during workshops by telling you precisely what to say to be clear, helping you when you forget where you are going, and providing additional support when you have trouble getting there. We all need help at one time or another. Therefore, for every Agenda Step, in every agenda, a well-scripted Annotated Agenda compels you to anticipate and visualize the tools, activities, and procedures you need.
An Annotated Agenda provides tremendous predictive power. From reviewing the rigor and thoroughness of an Annotated Agenda, I can easily predict how well your session will move forward, regardless of your talents and skills (or lack thereof, because someone not highly skilled but thoroughly scripted will outperform anyone not well-scripted but relying on their “natural” talent).
Annotated Agendas begin each Agenda Step on a new page. Printed versions are preferred, even for online meetings, because they are faster and more reliable. For each Agenda Step write down the following:
Do not rush your effort. Skimping on the Annotated Agenda ensures suboptimal performance. Next—please use it. Do not build it, set it down, and forget about it. We prefer a leader who is holding a piece of paper, reading to us, and being clear over one who speaks extemporaneously and leaves us a bit confused.
NOTE—Some facilitators add information about real estate management (where they are mounting their large-format paper, legends, ground rules, and so on) and online technology instructions such as which type of screen share to use. The sequence of the items in the Annotated Agenda is arbitrary, so create a template that works for you.
Three phases convert your Basic Agenda into a fully Annotated Agenda.
NOTE: While reviewing details for each phase in this section, remember that you are also responsible for managing group dysfunction or problems. As you identify and modify Agenda Steps, think about what may need to be done to correct potential problems with people. Interventions (such as team-building activities and trust generators) may be needed during other activities or as Agenda Steps by themselves. Some activities are planned but not used. Always keep them in your “hip pocket,” ready to use if required.
Walk through the Basic Agenda Steps to ensure you can produce the deliverable. Do the Agenda Steps allow the group to advance without jumping around? Are the Agenda Steps sequenced properly? Will the deliverable provide the necessary detail required?8
Now convert the Basic Agenda Steps into scripted activities while socializing (that is, sharing) the meeting purpose, scope, and deliverable with your participants. Output from this phase should include a consensually agreed-on purpose, scope, and deliverables, and your draft Annotated Agenda, replete with scripted activities and transitions for the meeting.
NOTE: The Annotated Agenda provides a script for you to hold and use. It details every activity and assignment. It provides contextual understanding of the entire session—where you are, what you are asking, and what you need to support your explanations (such as a legend).
Build a rigorous annotated agenda, and use it.
Refine and “beautify” your handouts, legends, slides, posters, screens, and other visual or video support so that you are fully prepared. This output represents your final and fully scripted Annotated Agenda with all the print and screen support you need to lead your session.
NOTE: With these three phases complete, you are not guaranteed that your Meeting Approach will work. However, Annotated Agendas dramatically improve confidence, which influences competence.
Sessions include meetings and workshops. The meaning behind the term “workshop” is similar to the meaning of the term “meeting.” However, a few differences include the following:
As a result of timing, participant availability, and physical space constraints, many workshops may be spread across multiple weeks, turning full-day or multiple-day workshops into weekly “meetings.” The main structural difference between contiguous-day and multiple-week workshops is that break periods between sessions are longer in duration.
Commonly, given the way the two terms “meeting” and “workshop” are used, the primary difference is duration. Sessions that last an hour or two are commonly called meetings, while sessions that run three hours through three days or more are commonly called workshops.
For either, with each Agenda Step, you will be facing one of three conditions:
Some mindsets other than servant leadership do not need structure. For example, an autocrat may simply shout “do this” or “do that,” and employees carry out that person’s wishes.
Today, however, especially since no one is as smart as everyone, we rely on groups for higher-quality, innovative solutions. Therefore, we should walk the talk and galvanize consensus by using structure to get DONE quicker.
My servant leadership mindset remains “technique agnostic.” Servant leadership fully integrates across any consensus-based mindset such as board meetings and staff meetings, as well as more structured disciplines such as Agile and Waterfall, along with associated frameworks like Design Sprints, Failure Mode Effect Analysis, Lean Sigma, Organizational Design, Peer Review, Scrum, Strategic Planning, and so on.9 But one thing is certain: you better have a Meeting Approach before your meeting starts.
My Meeting Approaches have integrated the Agenda Steps, Tools, and scripting for immediate use with your most significant or frequent meeting challenges. I have built, used, and refined more than 30 significant Meeting Approaches ranging from simple decision-making through complex organizational design. My annotated agendas on average run around 20 pages per Meeting Approach. I don’t have time or space to explore them all, so I have selected the most frequent situations—those causing the most pain, yielding the most gain, and used most frequently. Specifically, chapters 6, 7, and 8 guide you through experiences about the following:
The Meeting Approaches provide you with Tool options. Select optimal Tools by understanding your desired output. Avoid becoming so comfortable with one or two Tools that they become the only Tools you use. To help decide on your Meeting Approach, Agenda Steps, and Tools:
NOTE: The best way to learn my Tools is to use them. For a solution where everyone benefits, promote yourself among not-for-profit groups who desperately need facilitation help and better meeting design. They won’t care in the least if you are using a Tool for the first time.
Detailed procedures for dozens of Tools are provided in the rest of this book. You will find Tools you knew about (such as Brainstorming, chapter 6) and Tools you never heard about before (for example, Bookend Rhetoric, chapter 7). When planning which Tools to use, consider the following:
There are hundreds of team-building and trust-enhancing Tools not included in this book. Many are available from the Best Practices material available through my website at mgrush.com/blog. Continue to add to your arsenal. Build a Community of Practice (CoP) that archives activities, procedures, and graphical support so that you can make a quick decision about which Tool to use and rely on material that others have built.
I’ve taken a “just in time” approach to introduce Tools within agendas where you will need them. What if you’re not deciding, planning, or solving and building something else? Figure 5.5 illustrates when and where the Tools fit most frequently. Since “one size does fit all,” please call or write about your situation and we can discuss your options.
Figure 5.5. Tool Selection Guide
Use the following guidelines for every significant meeting you lead.
1 As the term is used in this book, an artifact could be a printed poster, a screen-shared item, a digital wallpaper poster (like a weather person on television), a digital emoji, or preferably a handwritten or hand-drawn card held up closely to the camera.
2 I am certified by Daniel Mezick’s HTTO Level 1, Open Leadership Network, “Connect & Communicate: How to Teach Online,” http://newtechusa.net/danielmezick/.
3 For an example, see the section “Explanation via Analogy” in the Planning Approach (chapter 6).
4 Vehicles rust while sitting in a parking lot, but open issues temporarily stored in a refrigerator can be preserved and even used later to cook up a whole new meal.
5 This method is also called “Benefits and Concerns (Bs and Cs),” “Star-Delta,” and other names.
6 Please do not tell someone that your conversation is confidential and then take copious notes without asking. I have only had two people say no, they would rather I not take any notes. I’ve had dozens compliment me on the question itself because rarely have others extended the courtesy to ask for permission to take notes.
7 The less important terms are “grayed out” because they signify or trigger meaning about the more important questions in black that should be the focus of the Agenda Step. This convention is also used elsewhere in this book.
8 For a downloadable infographic, see https://mgrush.com/wp-content/uploads/2019/07/Meeting-Pathway_MGRush-Facilitation_Poster-11x17.pdf.
9 Further details on other meeting types such as Organizational Design, FMEA (Failure Mode Effect Analysis), Peer Review, Risk Analysis, and so on may be found on my website: https://mgrush.com/.