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by Matt Webb, Tom Stafford
Mind Hacks
Dedication
Other resources from O’Reilly
Foreword
Credits
About the Authors
Contributors
Acknowledgments
Tom
Matt
Preface
Why Mind Hacks?
How to Use This Book
Recommended Reading
How This Book Is Organized
Conventions Used in This Book
Using Material from This Book
How to Contact Us
Got a Hack?
1. Inside the Brain: Hacks 1–12
1. Find Out How the Brain Works Without Looking Inside
End Notes
2. Electroencephalogram: Getting the Big Picture with EEGs
Pros
Cons
3. Positron Emission Tomography: Measuring Activity Indirectly with PET
Pros
Cons
4. Functional Magnetic Resonance Imaging: The State of the Art
Pros
Cons
5. Transcranial Magnetic Stimulation: Turn On and Off Bits of the Brain
Pros
Cons
See Also
6. Neuropsychology, the 10% Myth, and Why You Use All of Your Brain
End Notes
7. Get Acquainted with the Central Nervous System
See Also
8. Tour the Cortex and the Four Lobes
Cerebral Lobes
Cerebral Cortex
9. The Neuron
End Notes
See Also
10. Detect the Effect of Cognitive Function on Cerebral Blood Flow
In Action
How It Works
End Notes
11. Why People Don’t Work Like Elevator Buttons
In Action
How It Works
End Note
See Also
12. Build Your Own Sensory Homunculus
In Action
How It Works
End Note
See Also
2. Seeing: Hacks 13–33
13. Understand Visual Processing
Start at the Retina
Behind the Eyes
Enter the Visual Cortex
“What” and “Where” Processing Streams
Processing with Built-in Assumptions
14. See the Limits of Your Vision
In Action
How It Works
End Notes
See Also
15. To See, Act
In Action
End Notes
See Also
16. Map Your Blind Spot
In Action
How It Works
Hacking the Hack
End Note
See Also
17. Glimpse the Gaps in Your Vision
In Action
How It Works
End Note
See Also
18. When Time Stands Still
In Action
How It Works
End Notes
19. Release Eye Fixations for Faster Reactions
In Action
How It Works
In Real Life
See Also
20. Fool Yourself into Seeing 3D
In Action
How It Works
In Real Life
End Notes
21. Objects Move, Lighting Shouldn’t
In Action
How It Works
End Note
See Also
22. Depth Matters
Object Intensity
In action
How it works
In real life
Known Size
In action
How it works
In real life
End Notes
See Also
23. See How Brightness Differs from Luminance: The Checker Shadow Illusion
In Action
How It Works
In Real Life
End Note
See Also
24. Create Illusionary Depth with Sunglasses
In Action
How It Works
In Real Life
End Note
See Also
25. See Movement When All Is Still
In Action
How It Works
Hacking the Hack
See Also
26. Get Adjusted
In Action
Why It Works
In Real Life
End Notes
See Also
27. Show Motion Without Anything Moving
In Action
How It Works
In Real Life
Hacking The Hack
End Notes
See Also
28. Motion Extrapolation: The “Flash-Lag Effect”
In Action
How It Works
In Real Life
End Notes
See Also
29. Turn Gliding Blocks into Stepping Feet
In Action
How It Works
End Notes
See Also
30. Understand the Rotating Snakes Illusion
In Action
The autokinetic effect
Ouchi illusion
Peripheral drift
How It Works
In Real Life
End Notes
31. Minimize Imaginary Distances
In Action
How It Works
In Real Life
End Notes
32. Explore Your Defense Hardware
In Action
How It Works
End Notes
33. Neural Noise Isn’t a Bug; It’s a Feature
In Action
How It Works
End Note
See Also
3. Attention: Hacks 34–43
End Note
34. Detail and the Limits of Attention
In Action
How It Works
In Real Life
End Note
35. Count Faster with Subitizing
In Action
How It Works
In Real Life
End Notes
36. Feel the Presence and Loss of Attention
In Action
How It Works
End Note
37. Grab Attention
In Action
How It Works
End Notes
See Also
38. Don’t Look Back!
In Action
How It Works
In Real Life
End Notes
39. Avoid Holes in Attention
In Action
How It Works
End Note
See Also
40. Blind to Change
In Action
How It Works
In Real Life
End Notes
See Also
41. Make Things Invisible Simply by Concentrating (on Something Else)
In Action
How It Works
End Notes
42. The Brain Punishes Features that Cry Wolf
In Action
How It Works
End Notes
See Also
43. Improve Visual Attention Through Video Games
Shortening the Attentional Blink
Raising the Cap on Subitizing
How It Works
In Real Life
End Notes
4. Hearing and Language: Hacks 44–52
44. Detect Timing with Your Ears
In Action
How It Works
45. Detect Sound Direction
In Action
How It Works
In Real Life
End Notes
See Also
46. Discover Pitch
In Action
How It Works
End Notes
47. Keep Your Balance
In Action
How It Works
48. Detect Sounds on the Margins of Certainty
In Action
How It Works
End Notes
49. Speech Is Broadband Input to Your Head
In Action
How It Works
See Also
50. Give Big-Sounding Words to Big Concepts
In Action
How It Works
In Real Life
End Notes
See Also
51. Stop Memory-Buffer Overrun While Reading
In Action
How It Works
In Real Life
See Also
52. Robust Processing Using Parallelism
In Action
How It Works
End Note
5. Integrating: Hacks 53–61
53. Put Timing Information into Sound and Location Information into Light
In Action
Vision dominates for localization
Audition dominates for timing
How It Works
End Notes
See Also
54. Don’t Divide Attention Across Locations
In Action
How It Works
In Real Life
Hacking the Hack
End Notes
55. Confuse Color Identification with Mixed Signals
In Action
How It Works
End Notes
See Also
56. Don’t Go There
In Action
How It Works
In Real Life
End Notes
See Also
57. Combine Modalities to Increase Intensity
In Action
How It Works
End Notes
58. Watch Yourself to Feel More
In Action
How It Works
In Real Life
End Notes
59. Hear with Your Eyes: The McGurk Effect
In Action
How It Works
End Notes
See Also
60. Pay Attention to Thrown Voices
In Action
How It Works
End Note
61. Talk to Yourself
In Action
How It Works
End Notes
6. Moving: Hacks 62–69
62. The Broken Escalator Phenomenon: When Autopilot Takes Over
In Action
How It Works
In Real Life
End Notes
63. Keep Hold of Yourself
In Action
How It Works
End Notes
64. Mold Your Body Schema
In Action
How It Works
End Notes
See Also
65. Why Can’t You Tickle Yourself?
Tickle Predicting
In action
How it works
Force Prediction
In action
How it works
End Notes
See Also
66. Trick Half Your Mind
In Action
Part 1
Part 2
Part 3
How It Works
End Notes
67. Objects Ask to Be Used
In Action
How It Works
End Notes
68. Test Your Handedness
In Action
How It Works
End Notes
See Also
69. Use Your Right Brain—and Your Left, Too
In Action
How It Works
End Notes
See Also
7. Reasoning: Hacks 70–74
70. Use Numbers Carefully
In Action
How It Works
In Real Life
End Notes
71. Think About Frequencies Rather than Probabilities
In Action
How It Works
In Real Life
End Notes
See Also
72. Detect Cheaters
In Action
How It Works
End Notes
73. Fool Others into Feeling Better
In Action
How It Works
End Note
See Also
74. Maintain the Status Quo
In Action
Version 1
Version 2
How It Works
In Real Life
End Notes
8. Togetherness: Hacks 75–80
75. Grasp the Gestalt
In Action
How It Works
End Notes
See Also
76. To Be Noticed, Synchronize in Time
In Action
How It Works
End Notes
77. See a Person in Moving Lights
In Action
How It Works
In Real Life
End Notes
78. Make Things Come Alive
In Action
How It Works
End Notes
79. Make Events Understandable as Cause and Effect
In Action
How It Works
End Notes
See Also
80. Act Without Knowing It
In Action
How It Works
End Notes
9. Remembering: Hacks 81–92
81. Bring Stuff to the Front of Your Mind
In Action
How It Works
In Real Life
End Notes
82. Subliminal Messages Are Weak and Simple
In Action
In Real Life
How It Works
End Notes
83. Fake Familiarity
In Action
How It Works
In Real Life
End Note
See Also
84. Keep Your Sources Straight (if You Can)
In Action
How It Works
In Real Life
End Notes
85. Create False Memories
In Action
How It Works
In Real Life
End Notes
See Also
86. Change Context to Build Robust Memories
In Action
How It Works
End Note
See Also
87. Boost Memory Using Context
In Action
How It Works
End Notes
88. Think Yourself Strong
In Action
How It Works
Three Kinds of Motor Control
In Real Life
End Notes
89. Navigate Your Way Through Memory
In Action
How It Works
In Real Life
End Notes
90. Have an Out-of-Body Experience
In Action
How It Works
End Notes
91. Enter the Twilight Zone: The Hypnagogic State
In Action
How It Works
In Real Life
End Notes
See Also
92. Make the Caffeine Habit Taste Good
In Action
How It Works
End Notes
Fake Familiarity word game part 2
10. Other People: Hacks 93–100
93. Understand What Makes Faces Special
In Action
How It Works
In Real Life
End Notes
94. Signal Emotion
In Action
How It Works
In Real Life
End Notes
See Also
95. Make Yourself Happy
In Action
How It Works
Mimicry
Resulting emotion
In Real Life
See Also
96. Reminisce Hot and Cold
In Action
Tale 1
Tale 2
How It Works
In Real Life
End Notes
See Also
97. Look Where I’m Looking
In Action
How It Works
In Real Life
End Notes
98. Monkey See, Monkey Do
In Action
How It Works
In Real Life
End Notes
99. Spread a Bad Mood Around
In Action
How It Works
In Real Life
End Notes
100. You Are What You Think
In Action
How It Works
End Notes
Index
About the Authors
Colophon
Copyright
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