Summary of Guidelines

Guideline 1: My career track looks like an octopus

Key Takeaways

1.

Do not be misled by impression management.

2.

Beware of the priming effect and consciously control it.

3.

Understand the real drivers of your behavior.

4.

Prepare for the unexpected.

5.

Think first, then act.

6.

Learn how to draw.

Guideline 2: Do not settle for less than what feels right

Key Takeaways

1.

Pay attention to your instincts.

2.

Be creative when you explore your career options.

3.

Do not be afraid to go off the beaten track.

4.

Seek advice from a third party.

5.

Control your ego.

6.

If you have to settle, settle for more rather than less.

Guideline 3: Set the bar high

Key Takeaways

1.

Create demand for your offering.

2.

Pay attention to the context of the negotiation.

3.

Know the reason behind the sacrifices you make.

4.

“Over”-qualify yourself.

5.

Craft many alternative options.

6.

Never compromise on your expectations.

Guideline 4: Motivate yourself to exceed expectations

Key Takeaways

1.

Make motivation a perpetual process.

2.

Find out what motivates you most (competition, comparison, reward).

3.

Allow loss aversion to fuel you to action.

4.

Let second-level outcomes guide you toward your goal.

5.

Exceed expectations.

Guideline 5: Success loves company

Key Takeaways

1.

Secure one success and the next one will follow.

2.

Attract what you want by letting go.

3.

Do not be afraid of change; this is when it all starts.

4.

Be open to creative arrangements; they will open new doors for you.

5.

Accept that (temporarily) life-work balance may be a myth.

Guideline 6: Get the best job title

Key Takeaways

1.

Avoid cryptic titles.

2.

Never accept a lower title in exchange for a higher salary.

3.

Choose a clear, universal, and easily understood title.

4.

Negotiate the best possible title.

5.

Let the title be a source of your inner power.

Guideline 7: Never stop looking for new career opportunities

Key Takeaways

1.

Make career searching a life-long habit.

2.

Develop strategies for personal empowerment.

3.

Equip yourself with information about the job market.

4.

Make an inventory of your knowledge, skills, and abilities.

5.

Craft multiple creative options for your career.

Guideline 8: Develop your natural talents

Key Takeaways

1.

Focus on your strengths, not weaknesses.

2.

Distribute your energy in the most efficient manner.

3.

Find out what you do not like and make a change.

4.

Discover what you enjoy doing (and what you are good at).

5.

Maximize your natural talents.

Guideline 9: Build your army of supporters

Key Takeaways

1.

Invest time and have the patience to build trust.

2.

Remember that business is personal.

3.

“Assume positive intent.”

4.

Apply the law of reciprocity.

5.

Give more than you take.

6.

Rely on your network for support.

Guideline 10: Get a tough mentor

Key Takeaways

1.

A mentor is like a commander—they are your security blanket.

2.

They need to be emotionally stable to be able to stabilize you.

3.

Choose someone you will trust and see as an authority figure.

4.

Rely on their judgment—things look different from an objective view.

5.

Tough love will make you stronger.

Guideline 11: Never compromise on your values

Key Takeaways

1.

Compromise is a win-lose strategy.

2.

No gain is worth the loss of your personal values.

3.

Build and protect your integrity.

4.

Find a work-life fit.

5.

Cut off situations that are detrimental to your system of values.

Guideline 12: Design your personal brand of excellence

Key Takeaways

1.

Use your unique skillset to build your own personal brand.

2.

Do not allow yourself (or others) to downplay your status or downgrade your power.

3.

Enter a negotiation with command presence.

4.

Work in the service of your personal brand.

5.

Let your personal brand play first chair.

Guideline 13: Expand your horizons

Key Takeaways

1.

Keep developing even if you are not yet clear about what you want to do.

2.

Once you set a goal, channel all your efforts to achieve it.

3.

Invest time in the most efficient manner.

4.

Be ready to pay the price for going off the beaten track.

5.

Build up your unique talent stack.

Guideline 14: Learn to live one day at a time

Key Takeaways

1.

Do not attempt to plan where you will be in x number of years.

2.

Learn to let go by adopting a flexible approach to life.

3.

Live in the moment but do not get locked in it.

4.

Do not take anything for granted.

5.

Develop patterns of behavior that will bring you closer to your overall goals.

Guideline 15: Define your life non-negotiables

Key Takeaways

1.

Make a list of your life demands.

2.

Place the demands in order of importance.

3.

Never negotiate down with yourself.

4.

Respect your non-negotiables if you want others to acknowledge them.

5.

Create value by setting your priorities.

Guideline 16: Project the outcome you want

Key Takeaways

1.

Use visualization to achieve the goals you set in your life negotiations.

2.

Project the future you want by displaying it on a vision board.

3.

Use this formula: “By [input date], I will achieve [insert what you want].”

4.

Create anticipatory emotions by pasting your pictures next to your dreams.

5.

Take necessary action to tick off the elements on your board.

Guideline 17: Develop high-performance habits

Key Takeaways

1.

Develop healthy habits as early as possible.

2.

Instill good habits by proper scene-setting.

3.

Exercise the freedom to choose the (good) habit that you want to develop.

4.

Ingrain a (good) habit by introducing the element of enjoyment.

5.

Cultivate activities that develop emotional stability, require a proactive approach and multi dimensional outlook, and stimulate positive energy.

Guideline 18: Frequent the best places

Key Takeaways

1.

Reward yourself for your efforts.

2.

Get a taste of the good life.

3.

Go to the best places to soak up the atmosphere.

4.

Expose yourself to positive stimuli (people, events, places, nature).

5.

Prime yourself for success.

Guideline 19: Build an aura of desirability

Key Takeaways

1.

Invest in superior quality.

2.

Make high standards become the norm for yourself.

3.

Prime your negotiation partner before making an offer.

4.

Pay attention to details.

5.

Create your own and unique brand, then make it an object of desire.

Guideline 20: Dress for success

Key Takeaways

1.

Focus on self-impression before you attempt to manage external impressions.

2.

Dress the part to become the part.

3.

Do not wait until you are successful to start looking like it.

4.

Let dress be your armor—it serves as camouflage for your mental insecurities and inner doubts.

5.

Design a strong, concise, and professional profile (a few lines at the beginning of your CV and as a title on your professional social media).

Guideline 21: Life is a journey (aka the airplane test)

Key Takeaways

1.

Increase your likeability factor.

2.

Have your elevator pitch ready—who you are, what you do, and what you are looking to do.

3.

Travel light—free of negative emotional baggage.

4.

Be open to networking opportunities wherever life takes you.

5.

Upgrade to personal business class.

Guideline 22: Communicate like a boss

Key Takeaways

1.

Beware of the misrepresentation effect.

2.

Develop the ability to listen effectively.

3.

Listen beyond the words.

4.

Look for signs of the ego and feed it.

5.

Communicate like a boss without being bossy.

Guideline 23: Be selective

Key Takeaways

1.

Develop your personality in parallel to growing your skillset.

2.

Be choosy about who you associate with on a personal and professional level.

3.

Perform a personal return on investment (PROI) analysis before you accept a job offer.

4.

Structure your job search in an efficient manner.

5.

Make sure that the job fulfills your objectives and serves as a springboard for success and further growth.

Guideline 24: Build trust

Key Takeaways

1.

Establish a thread of trust at the beginning of the relationship.

2.

Work together with the other party to establish trust and strengthen it by reliable interactions.

3.

Build the characteristics of a trustworthy individual: professional and personal competence, reliability, integrity, honesty and openness, a caring and respectful attitude, and integrity.

4.

Take care not to ruin the trust.

5.

Separate the task from the relationship.

Guideline 25: Momentum is everything

Key Takeaways

1.

Learn to spot opportunities before they are gone.

2.

Allow yourself the time to part with the known, but do not get stuck in the transition between the old and the new reality for too long.

3.

Get started and keep the momentum going.

4.

Weigh the pros and cons, make a decision, and do not look back.

5.

Perform a pre-mortem and seize the momentum.

Guideline 26: The power of eight

Key Takeaways

1.

Be open to inspiration in unexpected places.

2.

Introduce discipline into your life.

3.

Bridge your life goals with a system of principles.

4.

Make mistakes and find ways to do things better.

5.

Embrace eight as the symbol of self-confidence, success, inner wisdom, and financial abundance.

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