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Not All Claps and Cheers: Humor in Business and Society Relationships
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Not All Claps and Cheers: Humor in Business and Society Relationships
by Juliet Memery, Robert J. Angell, Joelle Vanhamme, Adam Lindgreen, Francois Maon
Not All Claps and Cheers
Cover Page
Praise
Not All Claps and Cheers
Title
Copyright
Dedication
Contents
List of Figures
List of Tables
About the Editors
About the Contributors
Foreword and Acknowledgment
Humor, Business, and Society
From Society to Business: Humor’s Use and Roles in Activist Movements
From Business to Society: Humor’s Use and Roles in Marketing, Corporate Communications, and Public Relations
Society Within Business: Humor’s Use and Roles in the Workplace and in Organizations
Closing Remarks
References
Part 1 Humor, Business, and Society
1.1 Positive Psychology: Humour and the Virtues of Negative Thinking
The Science of Positive Psychology
Humour and Ideological Positivism
Attempting to Distinguish Between Positive and Negative Humour
Ignoring Contradictions
Humourless Writing
References
1.2 Friedman and Tocqueville Walk Into a Bar. . .: Deciphering the Business and Society Discourse
Milton Friedman Walks Into a Bar. . .
And Sees Tocqueville in a Dark Corner. . .
Concluding on a Drift: From Business and Society to Business in Society
References
Part 2 From Society to Business: Humor’s Use and Roles in Activist Movements
2.1 How to Take the Joke: Strategic Uses and Roles of Humor in Counter-Corporate Social Movements
Introduction
Theories of Humor
Humor and Social Movements
Uses and Roles of Humor in Ccsms: a Dual Framework
Movement-Level Strategic Roles of Humor in Ccsms
Individual-Level, Psychological Roles of Humor in Ccsms
Discussion: Humor as a Double-Edged Sword for Ccsms
References
2.2 Clowning Around: a Critical Analysis of the Role of Humor in Activist–Business Engagement
Introduction
Activist–Business Engagement
The Role of Humor in Business Communication
The Use of Humor in Activism
Method
The West Australian Anti-Nuclear Movement (Wa Anm)
Findings
Cultural Differences in Humor Use and Appreciation
The Role of Humor in Activist–Business Engagement
Discussion
Conclusions
Limitations
References
Part 3 From Business to Society: Humor’s Use and Roles in Marketing, Corporate Communications, and Public Relations
3.1 A Typological Examination of Effective Humor for Content Marketing
Introduction
Method
Grouping Humor Types From Comic Devices and Theory
Theories of Humor
Resulting Typology
Perceptual Displacement
Ironic Juxtaposition
Hyperbole
Surprise
Putdowns
Malicious Joy
Unruliness
Sentimental Humor
Social Order Deviancy
Awkwardness
Humor Performance Results
Conclusions
References
3.2 Smes’ Ethical Branding With Humor on Facebook: a Case Study of a Finnish Online Army Store
Introduction
Origins of Different Humor Types
Ethical Branding in Smes’ Digital Content Marketing
Methodology
Case: Varusteleka
Research Protocol
Findings
Discussion
Conclusions and Managerial Implications
Limitations and Recommendations for Further Research
References
3.3 With a Genuine Smile? the Relevance of Time Pressure and Emotion Work Strategies for the Adoption of Humor in Customer Contact
Theory
The Role of Humor in Customer Contact
Time Pressure Threatens the Purposeful Adoption of Humor in Customer Contact
Emotion Work Strategies Mediate the Effects of Time Pressure on Humor
Method
Measures
Analyses
Results
Discussion
Conclusions and Managerial Implications
Limitations and Recommendations for Future Research
References
3.4 Did You Get It? Newsjacking: What it is and How to Do it Well
Introduction
Attributes of “Good” Newsjacking
Does Newsjacking Work Better When Humor is Used?
Ability to Decode News Stories
The Study
Conclusions
References
3.5 Promoting, Informing, and Identifying: the Case of Foody, the Humorous Mascot of Expo Milan 2015
Expo Milan 2015: Between Communication and Business
Why Foody and His Friends?
Humorous Communication: a Qualitative Analysis
Corpus
Findings
Conclusions and Discussion
References
3.6 Controversial Humor in Advertising: Social and Cultural Implications
Introduction
Humor Theories
Humor in Advertising
Controversial Humor in the Local and Global Market
Verbal Humor
Verbal and Visual Humor
Concluding Remarks
References
Part 4 Society Within Business: Humor’s Use and Roles in the Workplace and in Organizations
4.1 Humor Styles in the Workplace
Humor Styles in the Workplace
Current Workplace Research Using the Humor Styles Model
Extensions of the Humor Styles Model in a Business Context
Derogatory Aggressive Humor in a Business Environment
Martineau’s Theoretical Perspective
Derogatory Humor and the Humor Styles Model in the Workplace
Concluding Comments
References
4.2 the Value of Positive Humor in the Workplace: Enhancing Work Attitudes and Performance
Introduction
Humor: an Overview
Humor Styles
Taking Humor a Little More Seriously: a Growing Awareness of Humor as a Beneficial Human Attribute
The Positive Impacts of Humor in the Workplace: From Anecdotal Reports to Scholarly Evidence
A Changing Work Environment Calls for Changing Management Practices
Integrating Positive Psychology With the Study of Humor in the Workplace
Psychological Capital (Psycap)
Opportunities for Future Research
Conclusions
References
4.3 Laughing Out Loud: How Humor Shapes Innovation Processes Within and Across Organizations
Introduction
Background
Method and Data
Findings
The Effect of Humor on Proposal Design, Receipt, and Acceptance
Marking a Proposal as Humorous
Pushing for Laughter
Joining the Laughter
Discussion and Implications
References
4.4 Laughing Apart: Humor and the Reproduction of Exclusionary Workplace Cultures
Introduction
Humor as an Ambivalent Social Gesture
Case Study One: Sweater Day at Simon Fraser University
Case Study Two: Pornography in the Firefighter Classroom
Case Study Three: the Sexualized Environment of the Canadian Armed Forces
Conclusions
References
4.5 Does Verbal Irony Have a Place in the Workplace?
Introduction
Some Terminology
Varieties of Verbal Irony
Verbal Irony in Close Relationships
Verbal Irony in the Workplace
Verbal Irony Online
Conclusions
References
4.6 Just Kidding: When Workplace Humor is Toxic
Introduction
Humor in the Workplace
Negative Humor and Its Repercussions
Toxic Workplace Humor
Real-World Examples
Conclusions
References
4.7 Just a Joke! a Critical Analysis of Organizational Humor
Introduction
Methodology and Data
Management’s Imposition of Humor
Displaying the Boss’s Buttocks
Management Controlling Humor
Resisting Managerial Directives Through Joking
Concluding Remarks
References
Index
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