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On-Camera Coach
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On-Camera Coach
by Karin M. Reed
On-Camera Coach
Preface
Acknowledgments
Section One The Inescapable Reality—We All Have to Communicate through a Camera
Chapter 1 Why You Need to Read This Book
The Power and Pervasiveness of Video
The Decline of the Professional Spokesperson
The Global Communication Tool of Choice
Hiring by Skype
The Perils of Video
How Reading This Book Can Improve Your On-Camera Performance
Chapter Takeaways
Notes
Chapter 2 Why the Camera Changes Everything
My “Aha!” Moment
A Camera Changes Everything
The Archenemy of Performance Success: You
The Key to On-Camera Success: Authenticity
Chapter Takeaways
Section Two The MVPs of Performance Success
Chapter 3 M—Mental Mind-set: The Prep before the Performance—Mental Mind-set: The Prep before the Performance
Reaching the Real Audience
The Bottom Line: It's Not about You
Chapter Takeaways
Note
Chapter 4 V—Vocal Variety: Pacing and Pausing with Purpose—Vocal Variety: Pacing and Pausing with Purpose
The Musicality of Your Delivery—What's Your Range?
Setting Your Pace with the Viewer in Mind
Finishing Your Thoughts
Using the Power of the Pause
The Lowdown on Uptalk
Chapter Takeaways
Note
Chapter 5 P—Physical Factors: On-Camera Movement with Meaning—Physical Factors: On-Camera Movement with Meaning
On-Camera Gesturing: An Out-of-Body Experience
Getting Familiar with Frame Size
The Role of Off-Camera Movement
Posture Pointers
Making Eye Contact When You Can't See Your Audience
Chapter Takeaways
Notes
Section Three Ready to Wear . . . or Not
Chapter 6 Looking the Part—Wardrobe 101
Match Audience Expectations
Boring Is Best
Spin the Color Wheel
Putting on the Pounds
Dress Right for the Mic
Your Fifth Appendage: A Smartphone
Additional Considerations for Men
Chapter Takeaways
Notes
Chapter 7 Hair and Makeup
Hair Hassles
On-Camera Makeup Musts for Women
What You Need in Your Kit
Makeup for Men
Glasses or No Glasses
Chapter Takeaways
Section Four Best Practices for Creating Your On-Camera Message
Chapter 8 Organizing for the Ear
The Rule of Three
Repetition, Repetition, Repetition
Chapter Takeaways
Note
Chapter 9 Writing for the Spoken Word
The Challenges of Reading Written Prose Aloud
Why the Whisper Test Won't Work
Writing Tip 1: Keep It Short
Writing Tip 2: Don't Fear the Grammar Police
Writing Tip 3: See Spot . . . Be Bored
Exercises for Writing the Way You Speak
Chapter Takeaways
Note
Section Five How to Read without Sounding Like You Are
Chapter 10 Marking Your Script
Step One: Smooth Out the Script
Step Two: Add Phonetics Where Appropriate
Step Three: Mark with Meaning
Step Four: Place Your Pauses
Chapter Takeaways
Script Marking Exercises Answer Key
Note
Chapter 11 Tackling the Teleprompter
Lessons Learned from Michael Bay's Implosion
Teleprompter-Friendly Copy: Best Practices
The Role of the Teleprompter Operator
Prompter Practice Made Possible
Lost in the Teleprompter
Chapter Takeaways
Note
Section Six The Most Common On-Camera Performance Scenarios
Chapter 12 Presenting Directly to the Camera in a Studio Setting
Considerations for Corporate Video
Preparing for the Shoot
Orienting Yourself to the Studio
Pulling Off a Great Performance
Reviewing Your Performance
Chapter Takeaways
Chapter 13 Videoconferencing and Interviews via Video Chat
Changes in Where and How You Work
Hiring by Skype
Why You Want to Turn on Your Webcam
Best Practices for VC
Recording a Videoconference
Chapter Takeaways
Notes
Chapter 14 Webcasts—Best Practices for Panelists and Moderators
Why a Webcast Is Easier to Master
Best Practices for Panelists
Best Practices for Moderators
Staying Hydrated
Chapter Takeaways
Notes
Chapter 15 Broadcast Interview Basics
Before the TV Interview
During the TV Interview
After the TV Interview
Interviews by Satellite
Chapter Takeaways
Notes
Conclusion: Embrace Communicating through the Camera
About the Author
Index
EULA
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Tools and Techniques for Business
Professionals in a Video-Driven World
Karin Reed
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