Contact Industry Leaders Well in Advance

Depending on what kind of industry you’re in, it’s a good idea to contact your industry leaders well in advance of your event. Sometimes these people will sponsor a booth or send a speaker, but in terms of your online reputation ask them endorse your event and share it with their audiences. You can pre-write a blog post for them for possible inclusion on their sites.

You never know until you ask. There may be all kinds of behind-the-scenes activity that would make endorsing your event mutually beneficial.