Offer Incentives to People Who Spread the Word

Speaking of people who share valuable stuff with their online audiences, I suggest you reward people who spread the word about your event online.

Earlier in this chapter, I suggest that you designate a hashtag for your event. Consider creating a reward structure so that people who spread the word once a day for a couple of weeks get a discount or awesome swag (fun giveaways like t-shirts, shopping bags, or toys). It’s the best way I can think of to show your appreciation.