Chapter 20

Ten Ways to Create Happy Fans

After you’ve set up your listening tools, pulled together your online communications team, and worked through all your worst-case crisis scenarios, you’ve done a lot, but your biggest job still awaits you: Pleasing your audience. Robust online reputation is really based on clearly communicating who you are and what you do to the people who matter: your potential fans, voters, or clients.

This chapter offers a list of ten ways to create a happy fan base. The list is by no means exhaustive, but if you use these tips, you will be amazed by how quickly word spreads about the great work you’re doing, both online and face-to-face.