Part III

Listening Is Love

In this part . . .

In Part III, I share the basis for all harmonious communication: Listening Is Love. In online reputation management terms, this effectively breaks down into listening closely to what people are saying about you and your brand online. In Chapter 5, I introduce you to the wide world of online monitoring tools, plus I share some special goodies that just might come in handy for your particular situation. Chapter 6 addresses a time-honored favorite: researching search engine optimization (SEO) keywords. Here I serve up delicious geeky goodness in the form of tutorials that show you how to determine your own SEO keywords. With Chapter 7, I give you step-by-step instructions for setting up the basic listening tools that every brand needs for a good listening foundation.