Chapter 6

Researching Your SEO Keywords

In This Chapter

Discovering what SEO keywords are and why they’re important

Building a solid foundation SEO foundation for your site

Researching your SEO keywords

Incorporating SEO keywords into your online reputation management

Maybe you’ve never heard of SEO (search engine optimization). Maybe you think that “keywords” are a form of alien communication in a bestselling science-fiction novel. Don’t worry! You’re in good company.

In this chapter, I introduce you to SEO and help you to understand why you need it. I show you why you must have the most effective SEO keywords possible to communicate your brand online, and I explain how to research them. Keywords may not seem like much, but they can help you get more traffic, and therefore more clients, and they can keep you looking good online. Even better, you can achieve this just by taking a couple of hours (or less) to research your SEO keywords and start implementing them.

According to BIA/Kelsey Group, a whopping 97 percent of online consumers research products and services online before buying.